Jaime Krokovic
Freehold
Summary
Strategic Senior Project Manager experienced in leading enterprise eCommerce and digital transformation initiatives. Achieved cross-functional alignment and successful delivery of complex Shopify and enterprise commerce implementations through effective governance, risk management, and operational change. Focused on enhancing program-level leadership and operational strategy while driving process improvement across diverse environments.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Project Manager
Anatta - Shopify Platinum Partner
Charleston
02.2025 - Current
- Lead enterprise Shopify eCommerce transformation programs across complex multi-workstream implementations, managing cross-functional teams spanning strategy, design, development, QA, middleware, and client stakeholders.
- Led Edible Arrangements enterprise transformation initiative across .COM, POS, and Middleware workstreams, overseeing delivery planning, sprint operations, dependency management, executive steering communications, risk mitigation, and cross-functional execution alignment.
- Played key leadership role on Follett’s enterprise transformation initiative, recognized as Shopify’s largest transformation project, coordinating delivery, aligning stakeholders, structuring operations, and executing enterprise strategy through complex proof of concept environment.
- Successfully led the Good Chop Shopify migration and proof of concept implementation within the HelloFresh ecosystem strategy, delivering under budget and within one week of the original timeline despite evolving requirements and client side blockers.
- Managed project scope, budgets, timelines, resourcing, Agile delivery, risk management, and executive reporting across concurrent enterprise engagements, fostering strong client relationships and ensuring delivery accountability.
- Partner with leadership and cross functional teams to improve delivery processes, sprint governance, operational structure, and scalable execution practices while mentoring team members through coaching, operational guidance, and delivery support.
Senior Project Manager
Elva Design Group
10.2022 - Current
- Managed design and development projects for digital e-commerce production, overseeing resourcing, hours allocation, project planning, timelines, risk assessment, delivery, and budget tracking.
- Utilized technical and creative expertise to collaborate with design and development teams in sprint planning using Agile methodology, identifying functional requirements, validating technical environments, and providing strategic recommendations during feasibility exploration and technology implementation for digital experiences.
- Maintained partnerships with client teams, project teams, and third-party partners to capture business requirements and manage information flow between clients and design and development teams.
- Work with clients and internal teams to identify new strategic opportunities to further develop ongoing relationships, contracts, brand building and maximize client objectives.
- Collaborated with internal operations and cross-functional teams to identify and address process gaps through iterative operational improvements.
- Client roster includes Coola, Project Healing Waters (pro bono project), LL Flooring, Orveon International (Laura Mercier, Bare Minerals and Buxom), Titan Fitness, Anastasia Beverly Hills, Dr. Whitney Bowe, Agustina Brum and Dexcom.
- Ecommerce Design, Strategy, and Technology Firm
Project Manager
One Rockwell
08.2021 - Current
- Managed day-to-day client communications for design and build projects, design-only projects, and managed services contracts with budgets of $50K-$300K.
- Collaborated cross-functionally with a team of 40, including business analysts, creatives, developers, marketing strategists, and resourcing to gather requirements for scoping solutions and estimates.
- Coordinated with internal teams to plan for growth and pinpoint opportunities for process improvement.
- Projects include a site redesign and re-platform for a high-end furniture company Decor House Furniture, new branding and ecommerce site for luxury smokewear startup, Carhartt Work in Progress monthly site maintenance for new features, functionality and site improvements retainer; Fred Segal site redesign and development; mobile, desktop, app and iPad UX designs for makeup, nail, shade finder and skin diagnostic Virtual Try On tools by the COTY brands of which include, Sally Hansen, Gucci, Burberry, Max Factor, Rimmel, Manhattan, Bourjois, Philosophy, Lancaster and Covergirl.
- Ecommerce Design, Strategy, and Technology firm.
Consultant
Navesink Personal Protective Equipment
09.2020 - 08.2022
- Website Migration and Management, Shopify, Customer Support, Sales, Project Management, Website Management, Email Marketing (MailChimp/HubSpot/Shopify), PPC Management, Estimates & Invoicing (QuickBooks), Shipstation, Inventory Management, Amazon Seller Central.
- Developed and launched ecommerce business, overseeing all aspects from website design to marketing strategy.
- Analyzed industry trends to improve personal protective equipment strategies.
- Collaborated with clients to assess their safety needs and recommend solutions.
- Developed training materials for proper use of personal protective equipment.
Consultant
The Epic Moose LLC
06.2018 - 08.2021
- Website Migration and Management, Shopify, Customer Support, Sales, Project Management, Website Management, Email Marketing (MailChimp/HubSpot/Shopify), PPC Management, Estimates & Invoicing (QuickBooks), Shipstation, Inventory Management, Amazon Seller Central.
- Collaborated with suppliers to ensure timely delivery of safety gear and equipment.
Consultant
StoneDog Studios
06.2018 - 03.2020
- Collaborated with diverse clients across retail, experiential marketing, theater, and custom builds, enhancing brand visibility and audience engagement.
- Managed account and project workflows, overseeing resource allocation, vendor management, and process improvements.
- Directed fabrication studio processes to improve efficiency and output.
- Budgets ranging from $20K to $250K.
Consultant
Fizzics Group
06.2018 - 12.2019
- Led brand initiatives and creative direction for crowdfunding campaign, managed vendors, and oversaw operations on Shopify and Amazon marketplaces, acting as point of contact for third-party distributors, building and maintaining influencer program, and managing supply chain and fulfillment.
- Consumer Electronics/E-Commerce
Consultant
Hyfit
06.2018 - 08.2018
- Developed content strategy for email marketing, social media, and crowdfunding campaigns to enhance brand messaging.
- Supported e-commerce startup initiatives through strategic marketing efforts.
Senior Marketing Manager
South Street Designs
06.2017 - 06.2018
- Planned, managed, and executed digital, offline, and online marketing strategies for niche brands through content creation, social media, influencer programs, paid media, PR, and email marketing campaigns.
- Planned and managed content for seasonal campaigns and product launches across print (package design and promotional), Shopify, website assets (product photography and lifestyle), Amazon Enhanced Brand Content, product detail pages, and brand websites while overseeing content calendars, timelines, and budgets.
- Oversee, build, train, and develop a globally distributed design team of 5, while effectively creating processes that will scale.
- Developed e-commerce strategies
Senior Director of Digital Media & Communications
Fizzics Group
10.2015 - 03.2017
- Executed digital initiatives for product launch on Shark Tank Season 8 Premier Episode, enhancing brand visibility.
- Led all brand voice initiatives for Online, Retail, Crowdfunding, and Tradeshows to drive brand engagement.
- Directed social media, video, influencer, lifestyle, e-Comm, and digital asset media management initiatives to strengthen brand presence.
- Created content and assets that achieved a successful 1M+ dollar crowdfunding campaign on Kickstarter.
- Established new retail market channel and executed Go-To-Market initiatives, including messaging, product/brand pages, in-store displays, product packaging, and marketing strategies for Target, Best Buy, Bed Bath and Beyond, and QVC.
- Project Manager for website buildout, design, functionality, maintenance, and growth strategies for Shopify Plus site.
- Consistently led continuous brand development to drive awareness, engagement, community, and customer loyalty to Fizzics.
- Consumer Electronics/Startup
Digital Producer
Deep Focus
03.2015 - 10.2015
- Global Digital Design Agency
- Developed all digital project scopes, including cost estimates, detailed project plans, and resource allocations for clients such as Pernod Ricard, Nestlé, Frito Lay, and Unilever.
- Supervised creative and web development processes for digital campaigns, coordinating third-party social influencer content to enhance audience engagement.
- Managed creative process for iTunes ads, ensuring alignment with brand strategy and target audience.
- Managed day-to-day project activities, ensuring all key milestones and deliverables were met while tracking project financials and performance metrics.
- Budgets ranging from $10K-$200K.
- Organized and facilitated Agile and Scrum meetings, which included sprint planning, daily scrums, sprint check-In, and sprint reviews for website audits, brand overhauls and website development with a team of 30.
Associate Producer
Altered Image
01.2012 - 04.2014
- Produced live events and digital content for diverse clients.
- Managed branding, design, and content for sales meetings and product launches for pharmaceutical clients, ensuring adherence to production and client standards while reporting progress, challenges, and solutions. Implemented project changes to meet production objectives. Clients included Forest Pharmaceuticals, Shire, Ironwood, Janssen, Johnson & Johnson, and Cubist.
- Coordinated and directed activities of art directors, designers, and vendors during production and post-production, overseeing client relationships, vendor contracts, financial management, and internal resource allocation while facilitating daily and weekly team standups for 30 employees.
- Produced a team-building event for two pharmaceutical clients, hosting 2,000 attendees at Chase Field in Phoenix, AZ. Event featured an Amazing Race, charitable donations, live host, and branding with a $300K budget.
Director of Visual Services Center
Katzenbach Partners
03.2005 - 08.2009
- Managed corporate branding and supervised daily operations and 20-person staff for fast-paced in-house production department across multiple offices supporting teams globally with 500 employees at management consulting firm for a diverse range of clients and industries including AIG, Starbucks, Aetna, Chase, MasterCard, American Express, and T-Mobile.
- Provided instruction, coaching, and formal feedback to manage performance and professional development of staff, including mid-year and annual reviews, leadership, and team development. Identified and resolved issues to ensure that staff is appropriately trained where needed, to improve team and individual skills, including conflict resolution.
- Managed departmental budget covering supplies, salaries, and bonuses, ensuring alignment with financial goals.
- Led the pilot and implementation of a ten-person outsourcing team overseas, coordinating training and acting as the primary contact for contract negotiations and escalated issues.
- Led due diligence in M&A between Katzenbach and Booz & Co., overseeing transition to merge graphics department for seamless service changeover.
- Coordinated monthly home office events as part of planning committee, receiving positive feedback for creativity and effective budget management.
- Coordinated the firm's annual Non-Profit event in 2007 for NY Free Arts, highest attendance in firm's history.
- Management Consulting
Education
BACHELOR OF ARTS - VISUAL COMMUNICATIONS DESIGN
Purdue University
West Lafayette, INSkills
- Program management
- Project Delivery Management
- eCommerce delivery
- Roadmap planning
- Agile leadership
- Risk management
- Executive Stakeholder Management
- Client Relationship Management
- Jira, Confluence
- Mondaycom, Smartsheet
- Asana, ClickUp, Basecamp
- Shopify, Shopify Plus
- Program leadership
Certification
Successfully Managing People, American Management Association
Timeline
Senior Project Manager
Anatta - Shopify Platinum Partner
02.2025 - Current
Senior Project Manager
Elva Design Group
10.2022 - Current
Project Manager
One Rockwell
08.2021 - Current
Consultant
Navesink Personal Protective Equipment
09.2020 - 08.2022
Consultant
The Epic Moose LLC
06.2018 - 08.2021
Consultant
StoneDog Studios
06.2018 - 03.2020
Consultant
Fizzics Group
06.2018 - 12.2019
Consultant
Hyfit
06.2018 - 08.2018
Senior Marketing Manager
South Street Designs
06.2017 - 06.2018
Senior Director of Digital Media & Communications
Fizzics Group
10.2015 - 03.2017
Digital Producer
Deep Focus
03.2015 - 10.2015
Associate Producer
Altered Image
01.2012 - 04.2014
Director of Visual Services Center
Katzenbach Partners
03.2005 - 08.2009
BACHELOR OF ARTS - VISUAL COMMUNICATIONS DESIGN
Purdue University