Jake Giordano
Strategy
Arlington,VA
4
years of professional experience
Results-driven marketer with UX design training and hands-on experience owning web page design. Led template design across multiple project types and significantly improved page performance through structured data and technical SEO. Background spans field marketing and UX, with a consistent focus on web execution.
Work History
Field Marketing Specialist
5 Months- Designed and implemented event landing page templates for 7–8 different event types in collaboration with the Digital Experience team.
- Served as the primary point of contact for the global events team, handling 3–4 landing page tickets daily from request to publish
- Improved AEO accessibility scores by 50%+ across 8+ landing pages by optimizing meta titles, descriptions, and FAQ content for AI search visibility; diagnosed and fixed indexing issues via Search Console
- Built an AEO/SEO best-practices framework that became the organization's standard for optimizing pages for AI search
- Applied UX principles from Google UX certification and prior design experience to improve landing page usability and conversion, partnering with web/design stakeholders to align marketing pages with broader site UX standards
- Created and managed search and display advertisements (Google PMax and 6sense) to support both pre and post event marketing efforts
- Developed promotional emails for broad audiences using Marketo, as well as tailored messages for AEs to use in 1:1 outreach
- Created copy and graphics for pre and post event social media posts
- Managed the full event lifecycle from concept to in-person execution for executive dinners through flagship events
Assistant Team Lead, Demand Generation
2 Months- Learned HTML in order to add quick action CTA banners to our videos, which drove 1000+ more prospects to our request a demo page YoY.
- Co-led our YouTube strategy, which included creating engaging thumbnails, new titles, producing and publishing videos and webinars, and uploading product demos
- All YouTube engagement statistics improved significantly YoY
- Oversee and direct our live and simulive webinars by coordinating the content, script, speakers, and moderating the chat and Q&A
- Received the 'AI Champion' award from senior leadership
- Led the full management of our email nurture program, overseeing the optimization of existing email campaigns while strategizing, designing, and executing new automated email flows to drive engagement and initiate conversions
- Collaborated with content marketing and sales to develop targeted email copy, increasing click rates and enhancing click-through performance
- Total MQLs improved by 5.1% YoY, open rate improved by 1.6% YoY, click rate improved by 0.7% YoY, CTOR improved by 2.7% YoY
- Partner with Product Marketing and Sales to develop clear, interactive product demos for our website
- Led the development of video playlists on our website that enable prospects to self-educate on our products
- Designed visually compelling email headers and YouTube thumbnails using graphic design tools to enhance brand consistency and boost engagement
- Revamped our Quarterly Product Update webinar series to be more entertaining, engaging, and educational
Demand Generation Coordinator
1 Year 3 Months- Learned HTML to add quick action CTA banners to videos, driving 1000+ more prospects to request a demo page YoY.
- All YouTube engagement statistics improved significantly YoY
- Oversee and direct our live and simulive webinars by coordinating the content, script, speakers, and moderating the chat and Q&A
- Learned HTML in order to add quick action CTA banners to our videos, which drove 1000+ more prospects to our request a demo page YoY.
- Received the 'AI Champion' award from senior leadership
Senior Campaigns Representative
9 Months- Engaged prospects to join and register for Cvent lunch events and trade shows using targeted sales and marketing strategies.
- Achieved a 23% increase in event attendance YoY.
- Collaborated with team members to develop innovative sales and marketing strategies, increasing engagement for Cvent Connect, 2024.
- Executed marketing campaigns that effectively promoted products and services, enhancing brand visibility.
Senior Sales Development Representative
1 Year 7 Months- Met and exceeded my KPIs on a monthly basis while being a team leader
- Booked 10-12 new logos per month
- Made 50 calls and 50 emails a day
- Collaborated with 4 direct sales representatives to identify and pursue new business opportunities
- Worked with 4 different direct sales representatives to identify new opportunities for business
- Mentored new hires by providing guidance and training on company policies and procedures.
- Created and executed strategies that enhanced sales performance and improved customer retention
Education
Bachelor of Arts
Google UX Design Certificate - User Experience Design
Skills
SEO/AEO Optimization
User Experience Design
Demand Generation
Field Marketing
Email Marketing
Digital Advertisements
Event Page Development
Figma
Contentstack
Visual Content Creation
Webinar Management
HTML
Timeline
Field Marketing Specialist
Strategy
03.2026 - CurrentRead More
Assistant Team Lead, Demand Generation
Cvent
01.2026 - 03.2026Read More
Demand Generation Coordinator
Cvent
10.2024 - 01.2026Read More
Senior Campaigns Representative
Cvent
01.2024 - 10.2024Read More
Senior Sales Development Representative
Cvent
06.2022 - 01.2024Read More
Coursera
Google UX Design Certificate from User Experience Design
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James Madison University
Bachelor of Arts
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