Morgan Lalikos
Jupiter,FL
Summary
Results-driven Product Marketing Specialist with expertise in SEO optimization, content strategy, and go-to-market execution. Spearheaded successful product launches and significantly improved content engagement metrics.
Link to website: https://www.morganlalikosportfolio.com/
Overview
5
5
years of professional experience
Work History
Product Marketing Specialist
Vastian
Lawrenceville, GA
06.2025 - Current
- Spearheaded go-to-market strategy for two product launches by writing and designing brochures, one-pagers, slide decks, blogs, landing pages, and social posts tailored to our ICP.
- Owned content calendar and optimized all pieces for SEO, AEO, and GEO while adhering to tone of voice guidelines for our target audience.
- Coordinated public relations calendar with external agency.
- Thrived in a dynamic, fast-paced startup environment through rapid problem-solving, decisive prioritization, and data-informed decision-making under pressure.
Marketing Specialist
Marchex
Seattle, WA
05.2022 - 09.2024
- Wrote and coordinated 50+ pieces of SEO-optimized content including blog articles, eBooks, and case studies aligned with company goals and customer needs.
- Optimized content strategy over time by monitoring campaign data and conducting market research.
- Leveraged generative AI tools to organize content ideas and expedite sales enablement creation process.
- Managed social campaigns through LinkedIn, Twitter, and Facebook via HubSpot and helped company gain over 10,000 followers in the last year.
- Collaborated cross-functionally with internal and external stakeholders to execute events campaigns and industry awards applications.
Marketing Associate
VirtualHealth
New York, NY
05.2021 - 03.2022
- Wrote copy for blogs, email, newsletters, case studies, web pages.
- Created and managed social and email campaigns via HubSpot.
- Drove 89% increase in non-organic LinkedIn content in 2021.
- Increased LinkedIn organic engagement by 32%.
- Designed animated content for A/B social testing on LinkedIn.
Education
Bachelor of Science - Marketing
Emerson College
Boston, MA12-2020
Skills
- Copywriting
- Editing
- Microsoft Office
- Content Management System (CMS)
- SEO Optimization
- AEO/GEO Optimization
- B2B Marketing
- Product Positioning
- Cross-Functional Collaboration
- Go-to Market (GTM) Strategy
Timeline
Product Marketing Specialist
Vastian
06.2025 - Current
Marketing Specialist
Marchex
05.2022 - 09.2024
Marketing Associate
VirtualHealth
05.2021 - 03.2022
Bachelor of Science - Marketing
Emerson College