Kevin Afriyie
Oakland,CA
Summary
Motivated Marketing Specialist, brings value to collaborative marketing role opportunity. Excellent organizational, planning and communication skills with passion for positively impacting customer bottom-lines with creative and engaging marketing copy. Trained in social media management, audience engagement and marketing campaign development.
Overview
7
7
years of professional experience
Work History
Product Marketing Specialist
Vivint Smart Home
Lonetree, CO
12.2021 - 01.2023
- Conducted market research to identify customer needs and segmentation.
- Analyzed competitive landscape to develop marketing strategies.
- Developed presentations, sales collateral, and training materials.
- Assisted in the development of pricing models for different markets and segments.
- Generated reports on ROI metrics for various marketing activities.
- Engaged with social media followers and promoted products and events through giveaways and promotional sales.
- Ability to develop and implement social media marketing strategies aligned with overall business objectives,including setting goals targeting audiences and planning campaigns.
Social Media Specialist
ADT Security
Aurora, Colorado
02.2019 - 10.2020
- Developed social media content and scheduled posts to coincide with target audience usage.
- Wrote social media content to increase engagement with customers.
- Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Utilized best practices for SEO to boost social media program's visibility and organic growth.
- Produced blog posts, pay-per-click ads and promotional content.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Engaged with and responded to online audience through relevant comments.
Sales Associate
Comcast Business
Englewood, CO
08.2017 - 09.2020
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Engaged with and responded to online audience through relevant comments.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Demonstrated self-reliance by meeting and exceeding workflow needs.
- Scheduled content for publication on social media at ideal times.
- Utilized Twitter and Facebook to promote products, services and content.
- Prepared and presented reports to update stakeholders about success of each strategy.
IHD Technician
Empereon Marketing LLC
Aurora, CO
06.2016 - 08.2018
- Asked probing questions to determine service needs and accurately input information into electronic systems.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Explained benefits, features and recommendations to maximize client retention.
- Answered inbound calls, chats and emails to facilitate customer service.
- Mentored new employees on procedures and policies to maximize team performance.
- Rolled out operational improvements and solutions to deliver top-notch customer service.
Education
Marketing Management And Research
Metropolitan State University of Denver
Denver, CO04.2020
High School Diploma -
George Washington High School
Denver, CO2014
Associate - Business Marketing
Commmunity College Of Aurora
AuroraSkills
- Copywriting Abilities
- Social Media Marketing
- Data Analysis and Reporting
- Administrative Assistance
- Tracking and Documentation
- Multitasking and Prioritization
- Remote Technical Support
Timeline
Product Marketing Specialist
Vivint Smart Home
12.2021 - 01.2023
Social Media Specialist
ADT Security
02.2019 - 10.2020
Sales Associate
Comcast Business
08.2017 - 09.2020
IHD Technician
Empereon Marketing LLC
06.2016 - 08.2018
Marketing Management And Research
Metropolitan State University of Denver
High School Diploma -
George Washington High School
Associate - Business Marketing
Commmunity College Of Aurora
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