Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
Jake Press

Jake Press

Minneola,FL

Summary

CX Design and Product UX Strategist: Co-founded tech ventures Disciplr.com and the SAAS E-Learning platform Workbookable.com. Proven leadership in guiding cross-functional teams, including developers, designers, and department heads, in vision casting for product development, digital strategy, and business expansion. Proficient in utilizing design thinking to address human-centric challenges and enhance user experiences. Passionate about leveraging technology to create impactful solutions. Look forward to taking on a pivotal role in a forward-thinking company, driving innovative strategies through thoughtful design solutions.

Overview

16
16
years of professional experience

Work History

Senior Product Designer / CX Design

Pacific Life
05.2021 - Current
  • Source candidates and conduct interviews/focus groups.
  • Facilitate ideation sessions utilizing design thinking and group-based strategy sessions.
  • Synthesize interview results and make human-centered design recommendations.
  • Developed customer journey maps to identify processes and document pain points/opportunities.
  • Brainstormed with peers and other members of design team to determine enhancements and product features for complex service-based products.
  • Managed multiple projects effectively in demanding environment with tight product deadlines, while working with cross-functional teams.
  • Converted project specifications into wireframes to test product viability and feasibility with cohorts.
  • Used critical thinking to break down problems, evaluate solutions, and make decisions.

Chief Product Officer / Co-Founder

JPA / Workbookable.com
01.2009 - 05.2021
  • Workbookable.com: Co-founder of e-learning platform. Designed launch playbooks for go-to-market and customer acquisition strategies for SAAS platform.
  • Vetting and hiring developers to expand product teams.
  • Directing and managing team of 13 across product 2 launch initiatives.
  • Designing wire-frames and user stories for product features to sell through new ideas that align with customer needs.
  • Interviewing customers to better understand human-centered problems and how we might offer solutions.
  • Conducting target market research to scope out industry competition and identify opportunities.
  • Assessing usage patterns by looking at data and UX to understand customer interaction.
  • Created presentations to vision-cast company goals on a broader scale.
  • Produced marketing materials, audiograms, and purpose-driven messaging that is used across campaigns.
  • Prioritized product roadmap to increase customer acquisitions using design thinking methodology.
  • Expanding license deals to 940K and 500K in investment to expand platform and product lines.
  • Increasing revenue by 50% MRR in client accounts over 8 months through the implementation of market strategies to determine CAC.

Co-Founder / VP of Product

Disciplr.com
12.2014 - 06.2016
  • Co-Founded tech platform for Curriculum distribution and launched June 2015.
  • Worked with teams on organizing and importing of curriculum titles.
  • Initiated product roadmap, UX strategy to onboard customers.
  • Collected user-feedback from 3 different cities providing live user testing sessions.
  • Organized feedback around solving human-centered problems of Sunday School teachers, target market.
  • Spearheaded direction of platform features.
  • Developed personas to gain insight into usage patterns.
  • Wrote and prioritized user stories to propose features for platform that create conversions.
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.

Director of Business Development

MushyGushy.com
08.2007 - 01.2009
  • Acquired strategic partnerships with non-profit organizations.
  • Achieved growth in online e-card business with 2 major brands, ABC/Disney and Mary Kay.
  • Worked with team of 3 animators to create e-cards for users to customize.
  • Increased e-card distribution by 20% by re-use of digital assets.
  • Reviewed new pilot-tested cards to track user engagement.
  • Created strategic and tactical sales initiatives for forward planning to meet key objectives.
  • Managed and developed non-profit strategies to maximize exposure for campaigns around breast cancer, hunger, and animal rescue.

Education

Biology Major -

Atlanta Christian College
Atlanta, GA

Skills

  • Design Thinking: Expertise in applying human-centered design principles to product and service ideation, ensuring solutions that resonate with end-users
  • Entrepreneur and Product Visionary: Demonstrated ability to envision and bring innovative products to life, with strong focus on market needs and opportunities
  • Strategic Leadership: Proven experience leading cross-functional teams and collaborating with organizations to strategize product launches
  • Product Development: Proficiency in ideation, MVP development, and product roadmaps Skilled in creating rapid prototypes with wireframes
  • Industry Knowledge: Deep understanding of SAAS, MarTech, and Fin-Tech industry practices and products
  • Agile Methodologies: Proficient in Agile and SCRUM development processes
  • Tools Proficiency: Adept in online design, tracking, and team-communication tools such as Mural, Figma, AI, AI Bots, Slack, Trello, and Monday

Accomplishments

    Agency Projects:

    • Designed innovative strategies for some top brands in the world including; Coke Zero, Disney/ABC, Harper Collins, and Random House Publishers.


    Design Thinking:

    • Designed LIRP IUL flagship product for Pacific Life Insurance Company and many customer research projects for wealth transfer, income replacement, and LTC.

    • Designed an online interactive platform used by the #1 Bible-based curriculum publisher, David C. Cook.

    Apps:
    • Produced many apps, including the #1 Book App in the US Appstore, the Jesus Calling IOS App.


Timeline

Senior Product Designer / CX Design

Pacific Life
05.2021 - Current

Co-Founder / VP of Product

Disciplr.com
12.2014 - 06.2016

Chief Product Officer / Co-Founder

JPA / Workbookable.com
01.2009 - 05.2021

Director of Business Development

MushyGushy.com
08.2007 - 01.2009

Biology Major -

Atlanta Christian College

Similar Profiles

CREATE PROFILE
Jake Press