Jakyilah Knight
Tampa,FL
Summary
Skilled Marketing Analyst aiming to leverage two years of experience in digital marketing and user experience optimization. Well-versed in project management , coordinating A/B tests and UX initiatives, while partnering with key stakeholders through all stages of project life cycle. Hardworking and meticulous individual with an excellent work ethic that will ensure execution of projects to full capacity.
Overview
3
3
years of professional experience
Work History
Marketing Analyst- Digital Experience
Crain Communications
06.2022 - Current
- Manage digital experience for 3 brands' websites and mobile apps with goal of optimizing UX and improving conversion rates
- Coordinate user experience initiatives, A/B tests, and marketing campaigns through project life cycle
- Analyze data to uncover insights and identify key opportunities to improve conversion rate optimization
- Build data analysis reports to track project KPI's and present to key stakeholders.
- Build relationships with brand leads and editorial teams to ensure UX is aligned with brand strategy
- Control brands' digital experience calendar
Marketing Assistant
The Scout Guide Chattanooga
04.2021 - 06.2022
- Worked collaboratively to create and optimize organic social media content intended to improve profitability for 48 clients and partners
- Assisted in organizing and executing promotional events and campaigns cultivated to reflect clients’ visions with budgets that ranged from $2k-$4k
- Managed TSG editorial calendar to ensure dispersed exposure and coverage of each client and member
- Edited TSG newsletter to send out monthly to email subscribers
- Increased Instagram following by 5.8% from 12k to 12.7k followers.
Education
Bachelor of Science in Business Marketing, Marketing and Entrepreneurship -
The University of Tennessee - Chattanooga
Chattanooga, TNSkills
- UX/UI
- Project Management
- Data Analysis
- ROI Analysis
- A/B Testing
- Conversion Rate Optimization
Programs
- Adobe Target
- Adobe Analytics
- Drupal
- Confluence/Jira
- HTML/CSS
- Sailthru
- Hotjar
- Pelcro
Timeline
Marketing Analyst- Digital Experience
Crain Communications
06.2022 - Current
Marketing Assistant
The Scout Guide Chattanooga
04.2021 - 06.2022
Bachelor of Science in Business Marketing, Marketing and Entrepreneurship -
The University of Tennessee - Chattanooga
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