Sakinah M. Kelly
Summary
Results-driven Digital Product Manager with expertise in accessibility compliance and UX/UI optimization. Proven track record in driving digital transformation and stakeholder engagement to enhance user experiences and operational efficiency.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Product Manager (Freelance)
CommunityCare & Advocacy
12.2024 - Current
- Spearhead digital product strategy, driving enhanced online engagement through SEO optimization and interactive marketing.
- Oversee web project management initiatives, ensuring WCAG accessibility compliance and seamless UX/UI experiences.
- Conduct UX research to improve user journeys and boost platform usability.
- Implement AI-driven solutions to enhance product personalization and operational efficiency.
- Manage CRM integration and develop content strategies to improve user retention and conversion.
- Collaborate with cross-functional teams to deliver high-impact digital solutions, aligning with organizational advocacy goals.
- Skills Applied: SEO
- Product Operations
- Web Design
- WCAG
- Web Project Management
- Interactive Marketing
- Interaction Design
- CRM
- Social Media Marketing
- AI
- UX Research
- UX/UI
- User Experience Design (UED)
Senior Solutions Manager / Senior Business Analyst
Pearson
02.2021 - 12.2024
- Led UX optimization for enterprise digital platforms, increasing usability scores by 30%.
- Served as SME on PAICE team, providing strategic guidance on Digital First and Web Viewer tools.
- Championed accessibility improvements meeting WCAG compliance across all digital assets.
- Coordinated cross-region collaboration to launch digital EPUB delivery system.
- Managed Agile backlog and sprint cycles via Jira, prioritizing high-impact user stories.
Business Analyst, eChannels Team
PECO – An Exelon Company
04.2016 - 02.2021
- Led migration of PECO.com content, ensuring consistency across business units and compliance with ADA/WCAG.
- Delivered enterprise-wide training on SharePoint 2013, increasing team autonomy.
- Developed training curriculum and 'train-the-trainer' model used by 4 regional utility sites.
Business Analyst (via Orion Inc.)
Janssen Pharmaceuticals
08.2015 - 02.2021
- Authored UAT scripts, improving QA efficiency across departments.
- Delivered on-demand SharePoint training, improving collaboration and information access.
- Responsible for building, analyzing, reviewing, and delegating the overall execution and delivery of migration tasks by agreed-upon timelines, and communicating progress to account executives.
Website Migration Analyst (via TekSystems)
Lincoln Financial
05.2015 - 08.2015
- Conducted Agile sprint planning and status updates with leadership, accelerating project milestones.
- Worked independently at a digital pace as a key member of the Digital Content Services team, focused on a rapid content migration initiative to produce quality Retirement Program Services (RPS) micro-sites for LincolnFinancial.com.
- I worked closely with the out-of-state project manager to complete the migration project.
Business Analyst (via Tekmark Global)
AIG
12.2014 - 03.2015
- Delivered multi-site website migration projects under budget, and ahead of schedule.
- Implemented PM best practices and reported performance metrics to stakeholders.
- Collaborated with cross-functional teams to gather requirements for system enhancements.
Education
B.S. - Information Technology, Visual Communication
University of Phoenix Online
B.S. - Business Administration, Marketing
Montclair State University
Skills
- Product Lifecycle Management
- Accessibility Compliance (WCAG)
- Agile/Scrum
- Digital Transformation
- Stakeholder Engagement
- UX/UI Optimization
- Web Content Management
- Data Analysis
- Project Management
- Cross-functional Leadership
- Jira
- SharePoint
- Adobe Experience Manager (AEM)
- Quality Center
- WordPress
- Documentum
- Arbortext
- HTML
- CSS
- XML
- JavaScript
- SQL
- ASPNet
- Adobe Creative Suite
- Microsoft Project
- Office 365
- Dreamweaver
- Photoshop
- SEO
- Product Operations
- Web Design
- Web Project Management
- Interactive Marketing
- Interaction Design
- CRM
- Social Media Marketing
- AI
- UX Research
- UX/UI
- User Experience Design (UED)
Websites
Certification
- PMP, Project Management, Avtech Institute
- Business Analysis (BABOK), Avtech Institute
- HTML & Dreamweaver, Morris County College
- Microsoft Project, Avtech Institute
- PMI Project Control, UMBC Training
- Dynamic Oral Speaking, Cendant University
- Legal Office Applications, Rutgers University
Timeline
Digital Product Manager (Freelance)
CommunityCare & Advocacy
12.2024 - Current
Senior Solutions Manager / Senior Business Analyst
Pearson
02.2021 - 12.2024
Business Analyst, eChannels Team
PECO – An Exelon Company
04.2016 - 02.2021
Business Analyst (via Orion Inc.)
Janssen Pharmaceuticals
08.2015 - 02.2021
Website Migration Analyst (via TekSystems)
Lincoln Financial
05.2015 - 08.2015
Business Analyst (via Tekmark Global)
AIG
12.2014 - 03.2015
B.S. - Information Technology, Visual Communication
University of Phoenix Online
B.S. - Business Administration, Marketing
Montclair State University
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