Summary
Work History
Education
Skills
Affiliations
Timeline
Generic
Open To Work

James A. Bernitt

Spencerport,NY

Summary

Dynamic, results-driven sales professional with a proven record of managing sales and marketing operations to produce increased revenue and profits. Driven leader with interpersonal skills that immediately establish credibility, exhibit leadership, and encourage productive business relationships with customers and partners. Demonstrated history of successfully building sales territories and key relationships that generate quota surpassing revenue, reduced costs, and outstanding customer satisfaction. Established strengths in developing winning sales strategies and identifying business opportunities.

Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.

Work History

Director of Sales

Rochester Drug Co-operative
Rochester, New York
  • Develop and manage a loyal and productive sales team of 27 associates across 10 states, generating over $1.5 billion in sales. Leadership abilities and successful team approach.
  • Spearhead strategy and execution of sales operations to meet established monthly goals. Coach and evaluate sales team to grow their market and increase customer satisfaction.
  • Coordinate sales efforts and implement sales plans for targeted market penetration.
  • Moderate and contribute to monthly sales strategy meetings to ensure the company generates productive sales calls and is positively positioned in the market.
  • Analyze sales figures, review business trends, and forecast future sales volumes to maximize profits and reduce losses.
  • Selected Contributions:
  • Reduced inventory by 10% year over year by fostering relationships with key customers that promoted company loyalty and dedication.
  • Drove sales through innovative marketing plans and merchandising strategies producing a 15% increase in promotional revenue year over year.
  • Created a matrix pricing program that led to increased revenue through value-based sales proposals and improved financial stability.

Category Manager

Rochester Drug Co-operative
Rochester, New York
  • Managed 20+ pharmaceutical categories and supported two distribution centers over 10 states to increased sales of $60 million through strategic pricing and productive marketing and sales campaigns.
  • Assessed the competitive landscape and instituted sales program adjustments and improvements to effectively respond to the market.
  • Developed new accounts and expanded business with existing customer base through innovative marketing programs and productive vendor relationships.
  • Evaluated sales activity and outcomes with purchasing and sales team and prepared them for new promotions, pricing, and inventory to increase sales.
  • Developed and implemented monthly sales promotions and initiatives to increase market share and profitability.
  • Selected Contributions:
  • Increased category sales from $25 million to $60 million and gross profits from 5.5% to 11%.
  • Created and developed over $650k in effective annual promotion strategies to reach and develop productive relationships with potential customers and key decision-makers.
  • Analyzed product movement and improved purchasing and pricing practices to identify and reduce $3 million in slowly moving inventory.

Over the Counter (OTC) Buyer

Rochester Drug Co-operative
Rochester, New York
  • Managed daily OTC purchasing from 250 vendors leading to increased service levels and sales revenue.
  • Determined company purchasing needs by forecasting demand and assessing distributor requirements.
  • Maintained productive relationships with distributors at all levels through effective ongoing and follow-up communication.
  • Selected Contributions:
  • Propelled service level from 94.2% to 98.4% as a result of mutually beneficial distributor alliances.
  • Increased sales revenue from $11 million to $60 million over tenure by forging ongoing relationships with distributors and vendors.
  • Grew advertising collections from $130k to $600k over 12 years through strategic marketing.

Wegmans Supermarkets
Rochester, NY
  • Worked 5 years at store level in General Merchandise, Deli. Oversaw employees on daily basis, scheduling, Merchandising. Handled all customer issues, put out promotions, took inventory, employee evaluations.
  • Worked 4 years in corporate office through Employee Services. Mainly responsible for company uniform program. Researched many items and purchased from multiple vendors to keep 10k employees looking good.

Regional Sales Manager

Davis-Giard Associates
Rochester, New York
- Current
  • Manufacturers’ rep for 35 companies covering many categories such as grocery, pet, vitamins, and HBC.
  • Selling to Wegmans, Tops, Price Chopper, Giant Eagle, Kinney Drug, Value Drug, Beuhler’s, Heinen’s.
  • Attend trade shows, work with Category managers on new items, POG placement, Promotional scheduling, markdowns, inventory control, and sales data.
  • Selected Contributions:
  • Realized over $1.5B in sales through effective sales and team management, strategic customer outreach, and consensus building leadership.

Education

Bachelor of Science - Retail Management

Rochester Institute of Technology
Rochester, NY

Skills

  • Marketing and Promotion Strategies
  • Sales Analysis and Forecasting
  • Contract Development and Negotiation
  • Purchasing and Pricing Strategies
  • Channel and Territory Development
  • Customer Relationship Development
  • Business Outreach Strategies
  • Business Development
  • Operations and Budget Management
  • Sales Team Building and Mentoring

Affiliations

  • Exhibitor and Company Representative, Ohio Pharmacist Assoc. (OPA), Pharmacist Society of the State of New York (PSSNY), Pennsylvania Pharmacy Association (PPA).
  • Company Representative, Efficient Collaborative Retail Marketing, ECRM, Expo East.
  • Exhibitor and Company Representative, National Community Pharmacists Association, NCPA
  • Board of Directors, Chain Drug Marketing Association, CDMA

Timeline

Director of Sales

Rochester Drug Co-operative

Category Manager

Rochester Drug Co-operative

Over the Counter (OTC) Buyer

Rochester Drug Co-operative

Wegmans Supermarkets

Regional Sales Manager

Davis-Giard Associates
- Current

Bachelor of Science - Retail Management

Rochester Institute of Technology

Similar Profiles

CREATE PROFILE
James A. Bernitt