James Dewey Awad, Jr.
New York,NY
Summary
Marketing professional with proven track record in field marketing. Adept at driving strategic marketing initiatives and enhancing brand presence. Known for directing cross-functional collaboration and achieving results in dynamic environments. Skilled in campaign management and team leadership.
Overview
16
16
years of professional experience
Work History
Field Marketing Director
Starry
New York, NY
01.2023 - Current
- Shaped quarterly and annual field marketing strategies for the New York market, aligning initiatives to subscriber growth and retention objectives across diverse customer segments.
- Served as the strategic lead on multiple go-to-market campaigns, creating insight-driven briefs, channel plans, and localized narratives that supported both acquisition and retention.
- Partnered with senior leadership, sales, and operations teams to align marketing programs with business priorities, ensuring consistency across digital, grassroots, and experiential activations.
- Analyzed consumer and market data to identify growth opportunities, optimize messaging, and refine targeting strategies for priority neighborhoods and segments.
- Directed localized brand activations and community events, leveraging bilingual and in-language communications to authentically engage multicultural audiences and drive awareness.
- Partnered with agencies and internal teams on creative development, digital media, and hyper-local field activations tailored to high-opportunity neighborhoods and multicultural audiences.
- Built and distributed toolkits, playbooks, and tactical guides to ensure consistent execution across field teams and partner organizations.
- Led post-campaign analysis and reporting, capturing learnings to strengthen future activations and establish best practices for regional marketing.
- Regularly presented strategies, campaign outcomes, and recommendations to senior leadership, influencing business decisions and long-term marketing priorities.
Senior Marketing Manager
Amazon
01.2021 - 01.2023
- Lead acquisition and engagement efforts for delivery partners supporting Amazon Prime and Whole Foods Grocery, consistently exceeding weekly KPIs.
- Directed large scale, multi-million dollar campaigns across Paid Social, Organic Social, Paid Search, SEO, ASO, YouTube, Affiliate Marketing, Experiential Marketing, Direct Mail, and OOH surpassing CPA targets and driving pipeline growth.
- Built and executed integrated, multi-channel strategies that significantly increased delivery capacity and partner engagement.
- Designed and launched a high-converting referral program with 90% sign-up to delivery rate by leveraging incentives, UX improvements, and A/B tested welcome offers.
- Initiated localized OOH and hyper-targeted community events to address regional recruitment gaps, increasing sign-ups by 25% in lagging markets.
- Owned go-to-market messaging and cross-functional collaborations with Legal, PR, and external agencies, ensuring compliant and consistent marketing campaigns aligned with strategic objectives.
- Transitioned creative development to a UGC-focused model, producing 50+ video assets that lifted CTR by 25%, app downloads by 30%, and onboarding conversion by 20%.
- Delivered daily performance insights and optimized campaigns in real-time to meet dynamic, market-specific capacity goals.
Senior Account Director
IMA
01.2017 - 01.2021
- Launched and scaled the U.S. operations of a global performance and field marketing agency, serving regulated and social gaming operators across newly legalized and competitive markets in the U.S.
- Owned executive relationships with CMOs, Heads of Growth, and Digital Marketing leaders at major gaming operators, acting as a strategic partner on customer acquisition, market entry, and long-term growth planning.
- Managed and optimized $200K–$20M annual marketing budgets across full-funnel programs, consistently reducing CPAs by up to 30% below industry benchmarks while acquiring more than 500,000 new customers.
- Built and scaled an 80-person field marketing and experiential team responsible for live activations, partnerships, and on-the-ground programs that contributed approximately 25% of total new customer acquisition.
- Partnered closely with operator analytics, product, and CRM teams to refine onboarding journeys, promotional structures, and lifecycle messaging, improving registration-to-deposit conversion rates to 75%+.
- Presented performance insights, test results, and optimization recommendations to executive stakeholders, influencing budget allocation, channel strategy, and expansion into new markets.
- Established strategic partnerships with programmatic platforms, DSPs, and media vendors to expand reach and improve efficiency for operator campaigns.
- Led and mentored Account Managers and Client Partners, ensuring consistent execution, high client satisfaction, and long-term account retention across a diverse portfolio of enterprise clients.
Marketing Manager
FanDuel, INC.
01.2015 - 01.2017
- Second hire on the Hospitality team dedicated to Marketing and Customer Acquisition.
- Launched online and offline growth and user acquisition strategy and implemented a nationwide field marketing program staffing a team of over 100+ field representatives, brand, and campus ambassadors.
- Managed partnerships with major hospitality partners, including Dave & Busters and Buffalo Wild Wings.
- Collaborated with Content and Creative teams to generate a direct response and brand awareness creative assets for digital and offline acquisition efforts.
- Successfully created and executed web, mobile, social, and event promotion campaigns acquiring 20,000+ new funded accounts and customer transactions for FanDuel.
- Launched account-based marketing (ABM) programs that enhanced customer engagement and achieved below-average CPAs by partnering with high value hospitality partners.
- Worked directly with the affiliate team to create a referral program to drive new users without fixed costs.
- Generated $500,000 in revenues from user transaction fees.
- Worked closely with analytics teams to track promotional performance, defining KPIs and making data-driven adjustments to improve outcomes.
- Led cross-functional collaboration with operations and product teams to develop regional customer insights, creating go to market playbooks and improving campaign ROI by over 25%.
- Implemented innovative campaigns to meet and exceed the national field marketing targets, with KPI’s centered around brand awareness, mobile installs, new user registrations, and transactions.
CEO
LiveHotSpot, INC.
New York City
01.2012 - 01.2015
- Founded company designed to maximize business revenue for NYC based Entertainment and Hospitality venues.
- Generated $3MM in 3 years of operations through successful acquisition and retention campaigns.
- Partnered with and sold platform service to 100+ venues including Hudson Hotels, W Hotels, Mondrian Hotels, plus major NYC hospitality groups.
- Built an 80,000+ daily active user base through a custom designed native mobile app for iPhone and Android.
- Designed entire marketing program including organic social and paid social campaigns as well as offline partnerships initiatives that included Field Marketing, brand ambassador programs.
- Launched an influencer-marketing program, partnering with both nationally recognized online personalities, as well as local micro influencers for digital marketing campaigns.
- Raised $750,000 in Venture Capital funding.
- Responsible for daily management, new business development, and financial management including income statements, balance sheets, and cash flow statements.
- Spearheaded company merger with an online booking platform in November 2015.
- Hired and managed 22 employees across New York City.
Marketing Manager
Merrill Lynch
01.2010 - 01.2012
- Developed company website and blog to market services to new and existing customers.
- Produced quarterly events and marketing material for current clients and for purposes of bringing in new clients.
Education
Bachelor of Arts - Political Science
Dickinson College
Carlisle, PA05.2010
Skills
- Marketing Platforms & Tools: Marketo, MailChimp, Campaign Monitor, Hubspot, Sprout Social, Meta Ads Manager, Google Ads, Apple Search Ads, YouTube Advertising, Snapchat Ads, Domo, Google Analytics
- Content & Web Management: WordPress, Drupal, Eventbrite, Olark, Basecamp, Confluence, Jira, Asana
- Creative Tools & Collaboration: Microsoft Office Suite (Excel, PowerPoint), Slack, Hootsuite, Paprika, Coupa
- Marketing Expertise: User Acquisition, Growth Strategy, Data-Driven Marketing, Campaign Optimization, Affiliate Marketing, Influencer Marketing, Conversion Rate Optimization (CRO), A/B Testing, Lifecycle Marketing, Retention Strategies
- Analytical & Strategic Skills: Budget Management, Market Research, Analytics and Reporting, KPI Monitoring, Customer Segmentation
- Leadership & Teamwork: Team Leadership, Cross-Functional Collaboration, Performance Management, Stakeholder Communication
Timeline
Field Marketing Director
Starry
01.2023 - Current
Senior Marketing Manager
Amazon
01.2021 - 01.2023
Senior Account Director
IMA
01.2017 - 01.2021
Marketing Manager
FanDuel, INC.
01.2015 - 01.2017
CEO
LiveHotSpot, INC.
01.2012 - 01.2015
Marketing Manager
Merrill Lynch
01.2010 - 01.2012
Bachelor of Arts - Political Science
Dickinson College