James Hough
Malden,United States
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
7
7
years of professional experience
5
5
Certifications
Skills
- Strategic Planning
- Operations Management
- Department Oversight
- People Management
- Project Management
- Strategies and Goals
- Contract and Vendor Management
- Team Leadership
- Business Growth Initiatives
- Business Development
- Policy Development and Enforcement
- Revenue Growth
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work History
Director, Global Video Services & Strategy
Virgin Music Group
02.2018 - 06.2024
- Overseeing the global YouTube business of newly-formed Virgin Music Group (formerly Ingrooves Music Group), resulting in yearly revenue increasing sevenfold from 2017 to 2023 across over 2 million CMS assets and 1,800 channels connected to the company Multi-Channel Network
- Ensuring full compliance with YouTube's Sound Recording/Audio Visual (SRAV) agreement, keeping VMG in Tier A across all measured metrics for six consecutive compliance periods, as well as proactively identifying and implementing protective measures against violations to YouTube's Trust & Safety policies
- Advising label and artist clients on their YouTube channel; video; and release strategies to maximize reach; content sustainability; and revenue, while managing and developing a global team of experts in the field of digital copyright management; optimization/SEO; channel/content strategy; and monetization with team members in the US; Mexico; Brazil; South Africa; Turkey; the UK; India; and the Philippines
- Collaborating with departments across the business in areas such as product development; supply chain integration; accounting & reporting; legal; data engineering; and commercial strategy, implementing innovative solutions to solve complex problems, resulting in increased productivity; streamlined operations; and best-in-class product & service offerings
Video Services Coordinator
Ingrooves Music Group
05.2017 - 02.2018
- Responsible for managing and maintaining Ingrooves' content within YouTube's Content Management System including Content ID management; YouTube Channel Management; and other video related tasks
- Collaborating directly with artists and labels to help optimize their content strategy and grow their viewership; followers; subscribers; and watch time hours on video platforms, including YouTube; Vevo; Meta platforms; and TikTok
- Maximizing company's YouTube revenue by ensuring all CMS queues are attend to in a timely manner and resolving priority ownership conflicts to alleviate revenue flow restrictions
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed
- Monitored performance metrics consistently and implemented corrective actions when needed, contributing to continuous improvement initiatives
Undergraduate Teaching Assistant
Berklee College of Music
01.2017 - 05.2017
- Teaching Assistant and lead course content developer for the Entrepreneurial Practicum course at Berklee College of Music, in collaboartion with Live Nation Video Network (now Distro Nation)
- Course curriculum focused on the role of YouTube in the digital music marketplace, as well as the major industry players who specialize in rights management; content optimization; and monetization on the world's most popular video streaming platform
- Checked assignments, proctored tests and provided grades according to university standards
- Improved critical thinking skills by incorporating problem-solving activities and real-world scenarios into lessons
- Tutored struggling students individually and in small groups to reinforce learning concepts
Intern at Live Nation Video Network
Live Nation Entertainment
05.2016 - 09.2016
- YouTube rights management and partner research intern for newly-formed Live Nation Video Network
- Metadata editing and standardization
- Asset ingestion and validation in YouTube CMS
- Potential partner research and outreach
- Manual claiming and management of partners' assets
- Partner channel analysis and reporting
Education
Bachelor of Arts - Music Business/Management
05.2017
- Awarded Music Business Management Achievement Award
- Dean's List: Fall 2015 - Spring 2017
- summa cum laude graduate
- Professional Development: Harvard Law School Recording Artists Project (RAP)
High School - Cambridge A-Levels
01.2011
Awards
Berklee College of Music: Music Business/Management Achievement Award
Certification
- YouTube Certified (YouTube Music; Music Rights Management; Asset Monetization; Content Ownership)
- Google Ads Certified
Timeline
Director, Global Video Services & Strategy - Virgin Music Group
02.2018 - 06.2024
Video Services Coordinator - Ingrooves Music Group
05.2017 - 02.2018
Undergraduate Teaching Assistant - Berklee College of Music
01.2017 - 05.2017
Intern at Live Nation Video Network - Live Nation Entertainment
05.2016 - 09.2016
Berklee College of Music - Bachelor of Arts, Music Business/Management
St John's College - High School, Cambridge A-Levels
- YouTube Certified (YouTube Music; Music Rights Management; Asset Monetization; Content Ownership)
- Google Ads Certified
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