JAMES J. RUSSELL
Vancouver,WA
Summary
Results-driven, independent manufacturer sales representative with extensive experience promoting single-ply commercial roofing systems across large territories. Proven track record of driving market growth and influencing specifications through strategic relationships with contractors, distributors, architects, and consultants. Skilled in technical product education, territory planning, and solution-based selling.
Overview
3
3
years of professional experience
Work History
Independent Manufacturer Sales Rep
Duro-Last Roofing
Portland, Oregon
06.2023 - 10.2025
- Represented a leading single-ply roofing manufacturer across a multi-state territory, driving market penetration and expanding distributor, contractor, and architect relationships.
- Generated consistent year-over-year sales growth exceeding $6M annually in total sales by promoting full roof system solutions to commercial roofing contractors, specifiers, consultants, and building owners.
- Developed and executed territory sales strategies that increased product specifications in design bid-build, design-assist, and negotiated projects.
- Identified high-value project opportunities via construction databases, industry networks, and direct outreach, leading to increased bid activity and closed projects.
Business Development Representative
Logical Position
Portland, OR
09.2022 - 06.2023
- Generated new business opportunities by conducting key market research, networking, and strategically acquiring new partners for high ticket, subscription based, digital marketing services.
- Consistently exceeded quarterly sales quota for revenue, deals, and leads.
Education
Bachelor of Arts - Business Entertainment Management
California State University of Fullerton
Fullerton, CA01.2010
Skills
- Territory Management & Market Expansion
- Technical Product Knowledge (TPO, PVC Systems)
- Channel Sales & Distributor Support
- Lead Generation & Pipeline Development
- Negotiation & Pricing Strategy
- CRM Management & Sales Forecasting
- Contractor Training & Certification Facilitation
- Trade Show & Industry Event Engagement
- Communication & Professional Networking Skills
Industry Association Board
- IIBEC Portland Chapter - Executive Board of Directors - Director at Large - 2024-Current
Timeline
Independent Manufacturer Sales Rep
Duro-Last Roofing
06.2023 - 10.2025
Business Development Representative
Logical Position
09.2022 - 06.2023
Bachelor of Arts - Business Entertainment Management
California State University of Fullerton