James Manning
Creative Director / Chief Marketing Officer
Corsicana,TX
Summary
Innovative Visionary | Catalyst for Creative Excellence | Results-Driven Strategist
Dynamic and accomplished Creative Director/Chief Marketing Officer with a proven track record of driving game-changing marketing initiatives and delivering exceptional results. A visionary leader at the intersection of creativity and strategy, known for conceptualizing and executing groundbreaking campaigns that captivate audiences and propel brands to new heights.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Creative Director /Chief Marketing Officer
Collin Street Bakery
10.2017 - Current
- Managed branding campaigns and all marketing initiatives in print, content, advertising, video, web and social media.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Increased market awareness and penetration through development of creative collateral.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Identified low-cost opportunities to increase visibility and drive traffic.
Video Marketing Strategist /Digital Marketing Specialist
Fresh Ink Marketing
01.2015 - 01.2017
- Developed engaging communication strategies.
- Identified appropriate marketing channels and target customers for campaigns.
- Leveraged SEO, retargeting, web development, brand campaigns and product campaigns.
- Implemented video marketing strategies, A/B testing, multi-variate testing.
- Developed organic and paid content for brand awareness campaigns, conversion campaigns, and audience building.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Liaised with marketing team to create relevant digital communication collateral.
- Created customized marketing materials to increase product awareness.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Utilized specialized software to capture and process data.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key metrics and developed spreadsheets and data models.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Digital Marketer / YouTube Specialist
Vidpow LLC
01.2014 - 01.2015
- Crafted marketing content for multiple platforms and provided account management for various clients.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using YouTube and Facebook.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Designer / Account Manager / Business Development
Holden Custom Products
01.2013 - 01.2015
- Successfully managed over 600 accounts.
- Developed creative design for print materials, brochures, web design, UX, and custom products.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Developed business pipeline using cold and warm techniques.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
Education
High School Diploma -
Fullerton Union
Fullerton, CA06.1999
Skills
- Marketing Expertise
- Media Industry Best Practices
- Creative Team Collaboration
- Administering Social Media Accounts
- Budget Adherence
- Team Development
- Creative Team Leadership
- Art Direction
- Resource Coordination
- Project Management
- Corporate Identity Branding
- Design Oversight
- Product Development
- Strategic Planning
- Marketing Leadership
Additional Information
- Best Web Design 1st Place Contest Winner - WTF Podcast / 2015
- New & Noteworthy - #1 Ranked Podcast in Two Categories - iTunes / 2014
Certification
Youtube Certified - Audience Growth (2017)
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Creative Director /Chief Marketing Officer
Collin Street Bakery
10.2017 - Current
Video Marketing Strategist /Digital Marketing Specialist
Fresh Ink Marketing
01.2015 - 01.2017
Digital Marketer / YouTube Specialist
Vidpow LLC
01.2014 - 01.2015
Designer / Account Manager / Business Development
Holden Custom Products
01.2013 - 01.2015
High School Diploma -
Fullerton Union
Youtube Certified - Audience Growth (2017)
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