Summary
Overview
Work History
Education
Skills
Timeline
Generic
Jamie Evans

Jamie Evans

Mount Pleasant,SC

Summary

Motivated, passionate and results-driven leader with over 15 years of experience (11+ in remote environment) building and managing high-value client relationships, leading strategic account portfolios, and driving long-term customer success, retention, and revenue growth. Proven track record of partnering with enterprise clients to understand business objectives, develop strategic solutions, and consistently achieve renewal, expansion, and satisfaction goals. Experienced in leading and mentoring high-performing teams in a fast-paced environment while collaborating cross-functionally with Business Development/Sales, Media Operations, Creative and Executive Leadership to deliver exceptional client outcomes. Recognized for fostering trusted partnerships, solving complex business challenges, and creating scalable processes that improve the customer experience. Passionate about helping clients realize measurable value while driving substantial business growth through a customer-first approach.

Overview

13
13
years of professional experience

Work History

Client Strategy Director, Client Experience

Goodway Group
Remote
01.2025 - Current

· Managed $7M+ annual client portfolio while maintaining 98% client retention across assigned account and grew client investment by 3.5% YoY.

· Managed 20+ client accounts consisting of over 100 campaigns while consistently meeting deadlines and maintaining service excellence, overseeing multiple high-value client relationships simultaneously.

· Led contract renewals and ongoing account planning by demonstrating business value and aligning media strategies with evolving client goals.

· Partnered closely with Business Development, Finance, Media Operations and Product teams to resolve challenges, improve processes, and deliver an exceptional client experience.

· Stayed ahead of industry trends and consumer behavior to provide innovative recommendations and maintain a competitive advantage for clients.

· Ensured accurate forecasting, budgeting, and pacing of client investments while maintaining financial accountability and business performance.

· Identified opportunities to expand client partnerships through consultative selling, upselling and cross-selling, resulting in incremental dollars and long-term growth.

Associate Media Director

Goodway Group
Remote
03.2024 - 01.2025

· Led the activation and execution of integrated media strategies aligned with client business objectives, consistently delivering measurable performance and ROI.

· Managed the largest account at the company, serving as the primary client contact and strategic advisor while ensuring exception client satisfaction on a $100M+ account.

· Oversaw campaign performance, analyzed key metrics, and translated data in actionable insights and story-telling to make strategic recommendations for clients.

· Led initiatives and projects to aid in the growth of opportunities with growing client investments

· Built and maintained executive-level client relationships through proactive communication and consultative problem-solving.

· Mentored, Coached and developed team members, overseeing a team of 6 coordinators and managers.

Senior Media Operations Manager

Goodway Group
Remote
04.2023 - 03.2024
  • Monitored campaigns from conception to completion for robust clients, enhancing internal team processes for improved efficiency and accuracy.
  • Strengthened key accounts through individualized customer service and relationship-building with stakeholders.
  • Supported team members during high-level initiatives while managing client tasks, training junior members, and contributing to cross-functional projects.
  • Ensured compliance with industry standards and guidelines through diligent monitoring of campaigns.
  • Nominated and selected to serve on company council team to act as a liaison between executive leadership and employees to help maintain and improve company culture.

Additional Roles

Goodway Group
Remote
06.2015 - 04.2023
  • Principal Campaign Operations Manager
  • Campaign Manager
  • Campaign Coordinator

Digital Media Strategist

ID Media
Chicago, IL
12.2013 - 06.2015
  • Enhanced brand visibility by designing and executing digital media campaigns tailored to target audiences.
  • Managed client relationships by delivering weekly reports and insights for ongoing campaign optimization and enhancements aligned with their goals.
  • Developed and sold tailored marketing solutions that addressed client needs.
  • Coached junior team members on effective digital media strategy development and execution.

Education

Bachelor of Science - Advertising, Marketing And Applied Communication

Ferris State University
Big Rapids, MI
12-2013

Skills

  • Strategic Account Management, Growth & Expansion
  • Customer Onboarding & Customer Success
  • Upselling, Cross-Selling & Revenue Growth Strategy
  • Managed Client Portfolios of Multi-million Dollar Accounts
  • Customer retention
  • Executive Communication
  • Negotiation and Presenting
  • Leadership and People Management
  • Team Collaboration
  • Platform Proficiency: SalesForce, Microsoft Suite, Mondaycom, Google Suite, Tableau, Power BI
  • Detail-oriented

Timeline

Client Strategy Director, Client Experience

Goodway Group
01.2025 - Current

Associate Media Director

Goodway Group
03.2024 - 01.2025

Senior Media Operations Manager

Goodway Group
04.2023 - 03.2024

Additional Roles

Goodway Group
06.2015 - 04.2023

Digital Media Strategist

ID Media
12.2013 - 06.2015

Bachelor of Science - Advertising, Marketing And Applied Communication

Ferris State University