Dynamic professional offering extensive experience developing news and content strategies to reach key audiences in traditional, digital and broadcast platforms.
Overview
22
22
years of professional experience
Work History
Vice President News and Content Strategy
Local Voice
Regional, East Coast
02.2015 - Current
Built three newsrooms from ground up. Two lead market in performance
Created companies first all news radio station and market's first all news platform
Grew digital readership 60% by focusing on quality of product and optimizing performance
Built social and email platforms that helped optimize performance of all news and other platforms under Local Voice umbrella
Developed companies first AI newscast
Press Secretary
Kathleen Vinehout For Governor
Madison, WI
11.2011 - 06.2012
Cultivated network of 50 media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information
Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends
Developed and promoted campaign brand, images and identity to media and public
Authored informative and engaging press releases and prepared complete press kits
Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications
News Anchor/Reporter/Producer
WQOW News 18
Eau Claire, WI
01.2002 - 11.2011
Anchor/Reporter
Delivered nightly news headlines for ABC stations
Collaborated with reporters and news directors to achieve top rated newscast
Presented local news and feature reports on both local and national news programs
Created tightly written news stories crafted from reliable source
Deployed to news events locales to provide on-the-ground news coverage
Performed research and checked all facts to maintain high standard of journalistic integrity
Planned and conducted research and pitched long-form stories to promote investigative news topics
Drafted news headlines for broadcasting to capture listeners with clear and condensed writing
Public Affairs
U.S. Airforce
Minneapolis, MN
01.1998 - 02.2002
Developed original stories and curated content from national news organizations to provide wide variety of coverage
Identified and secured multiple information sources for each story to provide accurate, credible news coverage
Developed news content for online publication
Uploaded breaking news and updates to organization's social media and website accounts
Education
Bachelor Of Journalism - Broadcast Journalism
University Of Minnesota
Minneapolis, MN
2002
Skills
Operational Leadership
Key Performance Indicators (KPIs)
Contract Review
Breaking News Coverage
Leading Teams
Project Organization
Developing Content
Overseeing Editorial Direction
Coordinating Stories
Newscast Planning
Broadcast Script-writing
Project Management
Accomplishments
Built all news radio station including staffing/network collaboration/news products
Grew newsroom presence in each community we service by more than 60% in markets
Oversaw award winning investigative reporting of the dumping of toxic chemicals into a community water system in North Carolina.
Recognized for investigative reporting of mass dog breeding in the state of Wisconsin that led to the passing of Wisconsin Act 90a bill that regulates puppy mills.
Elected member of the Venice Neighborhood Council
Founder of Venice Rose Ave. Association
References
Tom Davis
Founder/ Local Voice Media
(757) 897-3836
Matthew Shaw
Head of Government/Bird
(310) 766-4906
Vicki Halliday
BBDO/Venice Neighborhood Council
(915) 780-3712
Timeline
Vice President News and Content Strategy
Local Voice
02.2015 - Current
Press Secretary
Kathleen Vinehout For Governor
11.2011 - 06.2012
News Anchor/Reporter/Producer
WQOW News 18
01.2002 - 11.2011
Public Affairs
U.S. Airforce
01.1998 - 02.2002
Bachelor Of Journalism - Broadcast Journalism
University Of Minnesota
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