Jamie Threadgill
Austin
Summary
Paid search professional experienced in managing $2.5M+ in monthly media spend and driving performance through data-driven strategy. Passionate about analyzing user behavior, identifying optimization opportunities, and building campaigns that balance efficiency with meaningful audience connection.
Overview
3
3
years of professional experience
Work History
Paid Search Specialist
Carnegie Higher Education
12.2023 - Current
- Managed and optimized $2.5M+ in monthly paid search spend across a portfolio of 60+ accounts, driving scalable lead generation performance
- Reduced cost per acquisition by 50%+ through strategic optimizations including bidding strategy evolution, campaign restructuring, geo expansion, and landing page improvements
- Developed and executed full-funnel paid search strategies, including budget allocation, keyword targeting, and campaign architecture aligned to client acquisition goals
- Led PPC integration for a newly acquired community college agency, overseeing 20+ client accounts and standardizing operations across a 15-member team
- Conducted keyword research and developed high-performing ad copy aligned to user intent, improving engagement and campaign efficiency across multiple verticals
- Led and executed A/B testing initiatives across ad copy, bidding strategies, and landing pages to improve conversion rates and CPA
Paid Search Associate
Kelly Scott Madison
Austin, TX
05.2023 - 10.2023
- Conducted keyword research across multiple verticals, including quick service restaurants, eCommerce, and travel, identifying high-intent opportunities
- Developed and tested paid search ad copy aligned to brand voice and user intent, contributing to improved click-through rates
- Managed campaign budgets and spend pacing to ensure efficient allocation and alignment with performance goals
- Supported campaign builds, optimizations, and performance monitoring, building a foundation in account structure and bidding strategy
Education
Bachelor of Science - Advertising
The University of Texas At Austin
Austin, TX05-2023
Skills
Google Ads
Microsoft Ads
Google Analytics/GA4
Google Ads Editor
Microsoft Excel and Powerpoint
Google Slides and Sheets
Google Ads Planner
Paid Search Strategy & Optimization
Budget Management & Forecasting
Keyword Research & Search Intent Analysis
Automated Bidding Strategies
Landing Page Optimizations
Timeline
Paid Search Specialist
Carnegie Higher Education
12.2023 - Current
Paid Search Associate
Kelly Scott Madison
05.2023 - 10.2023
Bachelor of Science - Advertising
The University of Texas At Austin