Shelby Cowman

• Plan, manage, execute Pay Per Click (PPC) campaigns including: account setup, optimization, bid strategies and daily program management
• Daily use of reporting, analytics and industry tools including Google Ads, Bing, SA360, and Tableau
• Proactively provide strategic recommendations to meet program goals and improve performance
• Experience developing and implementing ad copy and landing page tests
• Work with teams across the organization to bring together data used to measure program effectiveness
• Work independently in a fast-paced, deadline driven environment
• Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
• Demonstrate active listening skills and ability to apply learnings over time

• Organize and present data to the greater team in order to highlight the program's successes and identify areas of opportunity to improve
• Manage platform budgets and monthly forecasting in order to improve COA
• Create all email and messaging content for affiliate program and manage the affiliate program official email inbox
• Create and track multiple recruiting email campaigns

• Manage and optimize existing affiliate relationships within multiple platforms
• Recruit new affiliate members to the program
• Run cross-promotional email campaigns to generate more affiliate relationships across multiple owned brands
• Attend conferences on behalf of multiple company brands to generate awareness and recruit new members to the program

• Provide account support from customer onboarding to performing analytics to determine best practices for campaign success
• Troubleshoot account issues to provide solutions designed to improve effectiveness of marketing efforts
• Built strong client relationships to drive satisfaction including monthly in-depth performance reviews and inbound requests