Jamol West
Suitland
Summary
With over 13 years of experience across nonprofit, corporate, and public-sector organizations, I have directed strategic communications, crisis management, and digital marketing initiatives that elevate visibility and deepen audience engagement. My cross-industry expertise spans institutional narrative development, reputation management, and targeted social media strategy.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Strategist
American Speech Hearing Language Association
Rockville, MD
06.2025 - Current
- Manage development and maintenance of digital strategy across website, microsites and 4 social media channels
- Led development of digital strategy for new consumer affiliate website and digital ecosystem
- Elevated brand awareness and engagement across social channels by 45%
- Developed and implemented strategies to document and respond to member inquiries and concerns
- Served as digital liaison to Creative Media department for strategies for digital-first visual content; Responsible for digital strategy for annual Convention
Senior Social Media Manager
U.S. Pharmacopeia
04.2022 - 04.2025
- Elevated enterprise social following by 85% and demonstrated an overall 6% engagement rate across platforms through always-on, data-driven, targeted advertising and strategic engagement campaigns.
- Developed thought leadership messaging strategies, enhancing employee advocacy and global stakeholder engagement through innovative content strategies.
- Managed editorial calendar for social content and developed governance SMEs and support staff for content development and channel optimization.
- Unified global social initiatives across EMEA, LATAM, and APAC regions while maintaining consistent brand messaging and stakeholder alignment.
- Orchestrated strategic advertising campaigns with an $85K annual budget, implementing advanced audience segmentation techniques to deliver measurable ROI improvements.
- Advertising campaigns contributed to a 6% revenue increase across enterprise portfolio areas, and a 3% increase in earned media placements.
- Served as digital project lead for a nine-month-long, global volunteer recruitment campaign, which resulted in more than 12,000 unique applications from 50 countries.
- Managed vendor contracts and budgets for Hootsuite, Talkwalker, Brandwatch and Canva
- Oversaw development of engagement strategies and post-event insight reports for internal and external events targeting marketing efforts and stakeholder engagement.
Senior Social Media Specialist
Association of American Medical Colleges
10.2017 - 04.2022
- Spearheaded social media strategy driving 175% engagement growth across channels while managing content for AAMC CEO and developing social media governance for secondary social staff.
- Orchestrated always-on paid advertising campaigns and collaborated with creative teams to optimize A/V asset performance across organic and paid channels.
- Enhanced social media reports based on enterprise KPI metrics and performance. Reports were used to help inform insights presented to senior leadership for new business development and always-on messaging alignment.
- Served as lead digital strategist supporting yearly National Match Day campaign for medical students across the U.S. transitioning to residency programs.
- Led digital-focused leadership sessions during annual AAMC meeting with communications teams from various U.S. medical schools (2018-2019).
- Managed vendor management contracts and procurement processes, ensuring efficient resource allocation and budget management. (Managed Hootsuite contract from 2020-2022).
- Received a promotion in September 2020 to Senior Specialist.
Digital Media Strategist
Prime Policy Group
04.2015 - 12.2016
- Served as chief webmaster and content strategist through social and email marketing channels.
- Served as project lead with external agency support on redesign of Prime Policy website and brand identity.
- Led social media content creation and client-focused marketing email campaigns; Increased social account following by 25% , and engagement levels by 10%.
- Re-imagined existing brand identity through strategic messaging and creative design with new, digital-first marketing materials that amplified corporate visibility and engagement from prospective clients.
- Developed targeted media kits and press materials and other written collateral, enhancing executive thought leadership presence on digital channels while maintaining brand consistency.
- Served as primary graphic designer of external and internal marketing materials.
Public Affairs & Marketing Specialist
M-NCPPC
06.2014 - 12.2014
- Appointed liaison from Public Affairs division for cross-functional marketing/media projects and other external-facing projects.
- Expanded comprehensive quarterly ACHD marketing analysis reports tracking grassroots social marketing efforts and constituent engagement.
- Implemented media buying strategies and secured strategic placements across Washington D.C. market, enhancing division brand awareness by 10%.
- Managed ACHD division website systems and digital content strategies for social channels and division microsites
- Managed online community activity and development of quarterly analytics reports for cross-Commission leadership
- Built strategic partnerships with local arts organizations, strengthening community presence and expanding program reach throughout Prince George's County.
Social Media Intern
Zonda (Formerly Hanley Wood)
06.2013 - 08.2013
- Developed content marketing strategies to increase social engagement across brand websites and earned media using Storify and Hootsuite Enterprise.
- Managed newsletter content development and deployment for the Eco Building Pulse brand, encompassing 10 publications.
- Managed infographic creation, video editing, and curating content for internal and external publishing use.
- Assisted audio/visual team in the production of internal video series supporting C-suite leadership.
Communications Intern
NPower (Formerly 501c Tech)
01.2013 - 04.2013
- Led digital marketing initiatives as Communications Intern, driving 75% growth in web and social media traffic while managing WordPress content and editorial calendar.
- Assisted sales team in client retention and pursuing potential client leads through social media channels.
- Owned and developed editorial calendar and provided analytics reports to senior staff.
Communications Fellow
Advancement Project
08.2012 - 02.2013
- Managed comprehensive media contact databases while coordinating with national broadcast producers and journalists to enhance organization visibility and press coverage.
- Designed and implemented digital campaign strategies, optimizing content across Twitter, Facebook, and YouTube to strengthen brand messaging.
- Developed pitch decks for journalists, provided digital support for press conferences and managed index of quarterly media activity
- Provided research support and editorial expertise for senior leadership communications, including media briefs and talking points.
- Led sales process for media buys in multiple national radio markets supporting nationwide voter awareness campaigns during the 2012 U.S. Presidential election.
Social Media Intern
American Lung Association
06.2012 - 08.2012
- Served as managing editor for Twitter and Facebook pages established for the local Association territories (District of Columbia, Maryland, Virginia, North Carolina).
- Pioneered digital awareness initiatives through video content creation, stakeholder engagement programs, and internal staff spotlights for enhanced online presence.
- Increased social followers and post engagement on each territory account by over 200%.
- Produced press kits for media outlets in Virginia, Maryland, and North Carolina to foster goodwill and support between the ALA and local media outlets.
Education
Bachelor of Science - Mass Communications, Public Relations Track with Minor in English
Towson University at Towson
Towson, MD05-2011
Skills
- Brand Building
- Campaign Planning
- Social Media Management
- Performance Reporting
- Strategic planning
- Project leadership
- Paid Advertising
- Messaging Development
- Adobe Creative Cloud
- Digital Strategy
- Social Listening
- Content Strategy
Certification
Hootsuite Advanced Social Advertising Certificate
Timeline
Digital Strategist
American Speech Hearing Language Association
06.2025 - Current
Senior Social Media Manager
U.S. Pharmacopeia
04.2022 - 04.2025
Senior Social Media Specialist
Association of American Medical Colleges
10.2017 - 04.2022
Digital Media Strategist
Prime Policy Group
04.2015 - 12.2016
Public Affairs & Marketing Specialist
M-NCPPC
06.2014 - 12.2014
Social Media Intern
Zonda (Formerly Hanley Wood)
06.2013 - 08.2013
Communications Intern
NPower (Formerly 501c Tech)
01.2013 - 04.2013
Communications Fellow
Advancement Project
08.2012 - 02.2013
Social Media Intern
American Lung Association
06.2012 - 08.2012
Bachelor of Science - Mass Communications, Public Relations Track with Minor in English
Towson University at Towson
Courses
- Advanced Social Advertising
- Hootsuite
Additional information
- Professional Affiliations
- Phi Beta Sigma Fraternity Inc.