Experienced and compassionate Marketing Director with 14 years of experience in skilled nursing facilities, blending clinical expertise as a licensed nurse with strategic marketing leadership. Proven ability to drive census growth, build strong referral networks, and enhance community engagement and relationship development. Adept at managing the full admissions process and educating families on care services and insurance options. Established relationships with medical professionals across Angelina, Nacogdoches, San Augustine, Sabine, and Shelby counties.
Overview
14
14
years of professional experience
Work History
Marketing Director & Admissions/Wound Care Nurse
Stonecreek Nursing & Rehabilitation
05.2022 - Current
Facility Capacity: 96 Beds | Average Patient Ratio: 25–30:1
Charting System: PointClickCare
Marketing & Admissions:
Developing and executing a strategic marketing plan to boost facility awareness and census
Building and maintaining strong relationships with hospitals, discharge planners, physicians, and community partners
Conducting in-person visits to referral sources
Planning and attending community events, ribbon cuttings, and after-hours programs
Managing and maintaining the facility's online presence-website content, social media, and reputation management
Track and analyze referral trends to identify new growth opportunities
Overseeing the full admissions process-referrals, evaluations, tours, and paperwork
Serving as the key contact for families, prospects, and healthcare partners
Collaborating with clinical and administrative staff to ensure timely, seamless admissions
Educate families on services, Medicare/Medicaid, and insurance coverage options
Clinical:
Evaluated patients'' wounds and recommended appropriate treatments, expediting the healing process.
Treated and carefully tended to vascular and diabetic ulcers.
Collaborated with healthcare team to implement interventions for wound healing and skin breakdown prevention.
Implemented plans to prevent pressure ulcers and other wound developments.
Conducted regular assessments of patients'' wounds to monitor progress and adjust treatment plans accordingly.
Marketing Director/Charge Nurse
Legacies Nursing & Rehabilitation
05.2022 - Current
Facility Capacity: 96 Beds | Average Patient Ratio: 45–50:1
Charting System: PointClickCare
Marketing & Admissions:
Identical responsibilities as at Stonecreek, managing both locations concurrently
Clinical:
Performed accurate documentation of patient assessments, interventions, and outcomes in compliance with regulatory standards.
Administered medications via oral, IV, and intramuscular injections and monitored responses.
Performed routine wound care and dressing changes on schedule.
Remained calm during high-stress, critical situations, demonstrating sustained focus and problem-solving in real-time.
Educated patients on disease management, self-care techniques, and wellness strategies to improve long-term health outcomes.
Treatment Nurse / Charge Nurse
TruCare Nursing Facility
07.2021 - 06.2022
Facility Capacity: 96 Beds | Patient Ratio: 45:1
Charting System: PointClickCare
(Travel Nurse Contract) Completed two 8-week double weekend contracts and one 6-month treatment nurse contract
Clinical Responsibilities:
Improved patient satisfaction ratings by delivering compassionate and personalized care.
Implemented infection control measures that significantly reduced hospital-acquired infections.
Utilized strong clinical judgment in prioritizing patient needs during high-stress situations, ensuring optimal outcomes.
Reduced medication errors through thorough double-checking of prescriptions and dosages.
Cared for wounds, provided treatments, and assisted with procedures.
Assisted with admissions, appointments, transfers, and discharges.
Improved patient outcomes by administering medications, monitoring vital signs, and documenting relevant information.
Collaborated with interdisciplinary healthcare teams to ensure continuous quality improvement in patient care delivery.
Documented accurate and complete patient information to address patient problems and expected outcomes.
Demonstrated excellent technical skills in wound dressing changes, IV therapy administration, catheter insertion, and other routine nursing procedures.
Managed patient care through closely monitoring respiration, blood pressure, and blood glucose levels.
Obtained patient vital signs and input/output measurements from inpatients.
Licensed Vocational Nurse Charge Nurse at Stonecreek Nursing and RehabilitationLicensed Vocational Nurse Charge Nurse at Stonecreek Nursing and Rehabilitation