JANETTE R. MARIEN
Eagle River,WI
Summary
Dynamic marketing executive with a proven track record at COMPASSUS/Ascension at Home, excelling in brand awareness and community outreach. Leveraged market analysis and growth strategies to significantly enhance hospice care across 10 counties. A passionate and effective communicator, adept at contract negotiation and fostering strong relationships, consistently exceeding company expectations.
Overview
26
26
years of professional experience
Work History
Hospice Area Marketing Executive
COMPASSUS/Ascension at Home
Arbor Vitae, USA
05.2022 - 01.2025
- Company Overview: Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities, and raised brand awareness.
- Growth of hospice and home health in the Arbor Vitae and Rhinelander markets, covering 10 counties (Ashland, Florence, Forest, Langlade, Lincoln, Oconto, Oneida, Price, and Vilas).
- Responsible for modeling the three Company values of Compassion, Integrity, and Excellence. Identified markets of opportunity, secured market penetration, developed books of business, created growth strategies, and participated in recruiting, hiring, and training new growth staff.
- Created a strong partnership with clinical leaders and colleagues.
- Developed four hospice care consultants to exceed company expectations while overseeing the admission coordinator and process.
- Focused on contracts, expansion, and collaboration with our home health division to provide the right care at the right time.
- Built relationships with area leaders and regional teams to support our staff, patients, and referral sources.
- Collaborated with referral sources on how to provide the best care to families.
Hospice & Home Health Care Consultant
COMPASSUS/Ascension at Home
Arbor Vitae, USA
12.2018 - 05.2022
- Company Overview: Built relationships with families and referral sources to provide a better understanding of home health and hospice services, and benefits.
- The first care consultant in the region, focusing on relationship building, growth, and education.
- Provided education and training to hospitals, clinics, providers, skilled nursing, and assisted living facilities, as well as community groups, about the benefits of hospice and home health, the importance of advanced directives, and eligibility.
- Responsible for the development of two markets, with a primary focus on growth, education of eligibility for providers and facilities, and building relationships with local hospitals.
- Top performer and earned President's Club recipient.
- Collaboration is the key to providing exceptional care to our patients, and service to our referral sources. Focusing on the right care, right time, and the 'one thing' for patients.
Community Outreach Coordinator
Camp Luther
Three Lakes, USA
12.2015 - 12.2018
- Built relationships with potential individuals and groups to guide them to attend a camp program that was customized to their needs.
- Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities and raised brand awareness.
- Coordinated everything from initial interest, registration, attendance at camp, and follow-up.
- Worked independently, as well as with local leaders, investors, and community members, focusing on the growth of a new camp in Michigan.
Community Relations Manager
Home and Hospice Advantage
Sheboygan, USA
07.2011 - 09.2014
- Built, maintained, and improved relationships with hospitals, clinics, doctors, assisted living facilities, nursing homes, independent living communities, and rehab communities.
- Worked closely with staff and families in an effort to generate referrals.
- Maintained an up-to-date database of contacts within the local area and kept records of interactions with key stakeholders.
Marketing Counselor
Tudor Oaks Retirement Community
Muskego, USA
09.2010 - 07.2011
- Assisted with marketing campaigns, sales processes, and coordination of apartment sales.
- Educated prospective residents on the value of retirement living, the need for health care in the future, and the importance of a quality of life that offers safety, security, socialization, and fun.
- Sales process: generating leads, tours, closing contracts, and follow-up from introduction to move-in.
Sales and Marketing Manager
Entegrity Solutions
Port Washington, USA
03.2008 - 08.2010
- Responsible for finding projects, demonstrating and closing contracts, developing manuals, negotiating contracts, generating leads, setting up trade shows, working on shows and follow-up, and troubleshooting systems.
- Defined marketing collateral and program strategies by working closely with product management teams.
Executive Assistant and Regional Sales Manager
Cornell Communications
Milwaukee, USA
03.1999 - 01.2008
- Developed all sales and marketing materials, coordinated 14 annual trade shows, and implemented and trained on the use of Sales Force.
- Organized and managed complex calendar of appointments, meetings, and travel arrangements for executive team.
Education
Master of Arts Degree - Mass Communications
University of Wisconsin-Superior
Superior, WI01.1996
Bachelor of Science Degree - Mass Communications
University of Wisconsin-Superior
Superior, WI01.1994
Skills
- Motivated Professional
- Brand awareness
- Community outreach
- Market analysis
- Growth strategy
- Contract negotiation
- Presentations
- Committed Professional
- Effective Communicator
- Responsible
- Goal-Oriented
- Innovative Thinker
- Passionate
- Love to dance in the moment
Affiliations
- Active in local hockey and baseball programs, church and community events.
References
References available upon request.
Timeline
Hospice Area Marketing Executive
COMPASSUS/Ascension at Home
05.2022 - 01.2025
Hospice & Home Health Care Consultant
COMPASSUS/Ascension at Home
12.2018 - 05.2022
Community Outreach Coordinator
Camp Luther
12.2015 - 12.2018
Community Relations Manager
Home and Hospice Advantage
07.2011 - 09.2014
Marketing Counselor
Tudor Oaks Retirement Community
09.2010 - 07.2011
Sales and Marketing Manager
Entegrity Solutions
03.2008 - 08.2010
Executive Assistant and Regional Sales Manager
Cornell Communications
03.1999 - 01.2008
Master of Arts Degree - Mass Communications
University of Wisconsin-Superior
Bachelor of Science Degree - Mass Communications
University of Wisconsin-Superior
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