Janhavi Deovrukhkar
Doha,Qatar
Summary
Experienced marketing professional with over 16 years in the field, specializing in both B2B and B2C campaign management, branding, and stakeholder engagement. My expertise includes B2B and B2C communications, campaign management, market research, plan optimization, stakeholder management, and content development.
Overview
16
16
years of professional experience
Work History
Senior Loyalty marketing officer
Qatar Airways
Doha
07.2025 - Current
Sales Comms Officer
Qatar Airways
Doha, Qatar
01.2023 - Current
- Collaborating with all teams under Global Sales, including Business Travel (Beyond Business, QMICE, and Corporate), Leisure (Student Club and QCruise), and Distribution (NDC, Trade Portal, and Ancillary Services).
- Developed a variety of marketing assets, including e-booklets, campaigns, flyers, user manuals, pitch decks, rollups and templates for both B2B and B2C audiences.
- Also worked on internal communications for sales teams to promote our offers, products, and programmes effectively.
- Projects handled: B2B Partnership Communication Collaborating with B2B strategic partners like QJB and QASA on communication initiatives. This includes developing pitch decks and maintaining a comprehensive comms plan with regular updates, joint newsletters, and promotional materials for route and destination launches.
- We hold weekly call with QJB and annual meetings to align on strategy and share finalized assets through Salesforce to keep our sales teams informed.
- Additionally, we update our trade and corporate partners on partnership developments.
- Following a survey to assess awareness levels about QJB, we're implementing a more intensive communications plan based on the feedback received from our sales teams.
- Content Development Overseeing comms for the Trade Portal, which includes trade updates, offers, news, and recent developments. This ensures that trade partners are informed and engaged with the latest information.
- Stats: 187M impressions and 1.4M clicks at 0.74% CTR
- Campaign management and asset creation
- Managed B2B and B2C paid media campaign for Ancillary Services
- We have annual advertising plans with major TMCs and corporate publications. My role involves managing the calendar, providing all necessary assets as per the plan to execute these advertising campaigns, and measuring success after each campaign.
- I also analyze ways to improve messaging for better outcomes.
- Event management
- As part of our annual plans, we participate in global corporate events, and it's my responsibility to provide support for these events in terms of advertising, branding and giveaways.
- I was a key member of the core team that organized Annual Corporate Sales Meet. The event attracts top global account managers from around the world, and I'm proud to say that our team has successfully handled the entire organization, promotion, and branding of the event.
- Additionally, I had the opportunity to present key successes from our B2B marketing efforts during the event.
- Business/Leisure Travel communication:
- Created a Quarterly Business Review (QBR) template for our sales teams to ensure consistency in their presentations. This template helps them clearly understand the key information to present to clients during reviews.
- Stats Access requests: over 140 Opened: 400 times
- I have successfully created marketing assets to support the team with their CSPs, working on numerous projects to date. Key examples include the QMICE portal, QCruise ebooklet/flyer, medical e-flyer, Student Club Anniversary campaign, Media & Entertainment offer, CWT cluster offer, AMEX GBT incentive offer, Seafarers Day activation, Fly America and Dutch Bahn comms, Routehappy, and iContact emailers.
- Worked on presentations for the CCO, SVP and VP.
- Content Library, QBR, Newsletter- Internal
- I took the initiative to create our first-ever Corporate Content Library, which now includes over 150 validated and up-to-date slides. This resource acts as a repository for our sales teams, allowing them to easily select and use relevant content.
- I regularly update the library and communicate changes to our regional sales teams to ensure they have access to the latest materials.
- Stats Access requests: over 380 Opened: 2400 times
Global Brand Manager
Tata Communications
01.2023 - 12.2023
- Collaborated closely with the Vice President of Corporate Communication on all matters related to branding and copyright.
- Led the Tata Sons brand audit project, working in collaboration with internal teams to compile spending data, trademark registrations, brand and sub-brand tracking, and analysis of marketing collateral.
- Led the agency selection process for the comprehensive brand project, covering brand architecture, strategy, and campaign.
- Managed brand's budget and held sole authority for approving all brand-related initiatives, making me the go-to for approval across organization.
Global Brand and Marketing Team Lead
Capgemini
01.2017 - 05.2022
- Served as PMO for a global rebranding project across 42 countries, overseeing planning, execution, and tracking.
- Collaborated with regional teams to create and implement effective brand campaigns that resonated with the target audience.
- Led the creation of annual marketing plans, incorporating digital, social media, content, and traditional marketing channels.
- Cultivated relationships with internal stakeholders, ensuring a deep understanding of business goals and marketing needs.
- Led end-to-end campaign management, from conceptualization to execution, tracking, and performance analysis.
- Worked closely with cross-functional teams, including Sales, Product Development, and Customer Success, to align marketing efforts with overall business objectives.
- Established and nurtured partnerships with external agencies, influencers, and industry leaders to amplify the brand's reach.
Account Director
Contract Advertising, part of WPP Group
08.2015 - 08.2016
Brand Leader
McCann Erickson
09.2009 - 03.2015
- Received the Rising Star of the Year award from Mr. Prasoon Joshi, CEO & CCO of McCann Worldgroup India and Chairman McCann Asia Pacific.
Education
MBA - Marketing
SP. Jain School of Management
Australia01.2019
Bachelor of Mass Media - Advertising
Mumbai University
01.2008
Skills
- Campaign management
- Content development
- Brand strategy
- Sales communication
- Event management
- Stakeholder engagement
- Data analysis
- Project management
- Cross-functional collaboration
- Creative thinking
- Presentation skills
- Time management
- Multicultural marketing
- Event planning
- Brand building
- Brand messaging
- Customer segmentation
- Graphic design
- Global marketing
- E-mail and direct mail marketing campaigns
- Advertising
- Trade shows
- Media relations
Recognition
- Received the Rising Star of the Year award from Mr. Prasoon Joshi, CEO & CCO of McCann Worldgroup India and Chairman McCann Asia Pacific.
- Received the Capgemini Propeller 2021: Young Emerging Professionals Program award.
Languages
English
Upper Intermediate
B2
Marathi
Upper Intermediate
B2
Hindi
Upper Intermediate
B2
Timeline
Senior Loyalty marketing officer
Qatar Airways
07.2025 - Current
Sales Comms Officer
Qatar Airways
01.2023 - Current
Global Brand Manager
Tata Communications
01.2023 - 12.2023
Global Brand and Marketing Team Lead
Capgemini
01.2017 - 05.2022
Account Director
Contract Advertising, part of WPP Group
08.2015 - 08.2016
Brand Leader
McCann Erickson
09.2009 - 03.2015
MBA - Marketing
SP. Jain School of Management
Bachelor of Mass Media - Advertising
Mumbai University