JANI BYRNE SALIGA, Ph.D.
SPICEWOOD,TEXAS
Summary
Re-invention is key to personal growth, and I have reinvented myself multiple times over my career. Identifying trends or under-addressed opportunities come naturally to me - I have a proven track record of creating innovative, often market disruptive, means to address those gaps, whether as a Marketer, Venture Capitalist, Chief Learning Officer, IBM Research Executive, or Strategist. I thrive on a challenge. I work easily across complex organizations and am a sought-after worldwide speaker and mentor.
Overview
24
24
years of professional experience
Work History
Chief Learning Officer
IBM Cloud
01.2018 - Current
- Identified gap, obtained funding from CEO, built / launched The IBM Center for Cloud Training (external) and YourLearning (IBMers)
- Drove 25+K IBM Cloud certifications across 14 new curriculum since Oct 2020 launch
- Earned 8 external Industry awards
- Awarded 2022 GOLD GLOBEE WINNER for Female Executive of the Year | Education or Training30 person staff of curriculum developers, CTO, business development, marketing, and operations
Editor-in-Chief
IBM TechBlog
01.2016 - 01.2018
- Identified gap / launched Techblog “the single source of truth for all things technical.”
- Drove technically accurate value propositions, messaging guides, competitive differentiators, enablement
Director, Content Marketing
IBM
01.2014 - 01.2016
- Identified gap / became 1st IBM Content Marketing exec.
- Drove consistent on-brand content, optimized for search and user experience; developed IBM Cloud content strategy; re-imaged Cloud event experience; responsible for Cloud internal communications
- Created site with 60+k uniques daily
- Built staff of journalists, editors, and digital strategists
Director, Marketing, IBM Global Sales
IBM
01.2012 - 01.2014
- Responsible for strategic marketing for $40B+ hardware / software / services portfolio
- Led IBM focus on Managed Service Providers with particular focus on Cloud and Big Data / Analytics
- Led broad, matrixed Global team of Marketing professionals and strategists
Director, Strategy, Office of the CTO
IBM
01.2010 - 01.2011
- Created growth strategies for IBM's $20+B Server, Storage, Semiconductor and Systems Software portfolio, significantly impacting business direction
- Results directly led to formation of new business units; significant staffing / resource allocations / changes; product changes, and several acquisitions (i.e., Platform Computing)
Director, Strategic Ventures
IBM
01.2005 - 01.2010
- Strategic liaison to global Venture Community for IBM's storage, server, software, microelectronics, security, and retail store systems
- Responsible for identifying / executing strategic partnerships with VC backed portfolio companies to address IBM strategic portfolio gaps
- Created multiple new business models (i.e., shared risk / reward appliance model; global IP/VC program; VC funded channel play; venture funded IP commercialization) to drive IBM revenues
- Drove multiple acquisitions
Director, Development Operations
IBM
12.2003 - 06.2005
- Drove efficiencies into $14B cross-systems processes.
- Responsible for SVP comms
Director, Accessibility
IBM Research
12.2001 - 12.2003
- Responsible for all aspects of Business Strategy, Ops, Finance, Communications, Marketing, Enablement, for innovative IBM accessibility offerings
- Redesigned / launched www.ibm.com/able website, growing from 400 to 10k uniques / month
- Developed innovative multi-media event focusing on the future of information access; invited by CA governor's office to bring to Oscar post-party at LA House of Blues.
- Established aggressive PR campaign for 100m+ readers.
- Drove extensive WW influencer program with 200+ private and public sector engagements
- Designed, created, staffed new organization with 21 headcount, 4 managers
- Successfully raised $15m in 2003 funding (vs $3m - 2002)
Director, Product Marketing
IBM
05.2001 - 12.2001
- Broad responsibility for cross Server marketing including Channels, Tech Support, Marketing, Comms, Ops, web.
- Created, launched integrated marketing and sales programs to drive WW xSeries revenue, focusing on channels, sales programs, and incentives.
Director, Marketing
IBM
01.2000 - 01.2001
- Responsible for IBM B2B marketing
- Owned the $100M marketing relationship with two strategic partners: i2 & Ariba
- Established tight financial controls and processes to manage.
- Designed, created, staffed new organization with 46 headcount, 8 managers.
Education
Doctor of Philosophy - Cognitive & Experimental Psychology
University of Maryland
College Park, MarylandMaster of Science - Cognitive & Experimental Psychology
University of Maryland
College Park, Maryland Bachelor of Science - Psychology
Washington College
Chestertown, MarylandBoards
- Board of Advisors, Chief Learning Officer
- Development Council, The Seton Fund at the Seton Family of Hospitals
- Advisory Board, Greater Austin Technology Program, Austin Chamber of Commerce
- Advisory Board, Austin Community College
- Advisory Board, Guitar Society of Austin
- Selection Committee Member, Central Texas Emerging Technology Fund, Austin Chamber of Commerce
- Advisory Board, One World Theatre
- Women's Symphony League
Timeline
Chief Learning Officer
IBM Cloud
01.2018 - Current
Editor-in-Chief
IBM TechBlog
01.2016 - 01.2018
Director, Content Marketing
IBM
01.2014 - 01.2016
Director, Marketing, IBM Global Sales
IBM
01.2012 - 01.2014
Director, Strategy, Office of the CTO
IBM
01.2010 - 01.2011
Director, Strategic Ventures
IBM
01.2005 - 01.2010
Director, Development Operations
IBM
12.2003 - 06.2005
Director, Accessibility
IBM Research
12.2001 - 12.2003
Director, Product Marketing
IBM
05.2001 - 12.2001
Director, Marketing
IBM
01.2000 - 01.2001
Doctor of Philosophy - Cognitive & Experimental Psychology
University of Maryland
Master of Science - Cognitive & Experimental Psychology
University of Maryland
Bachelor of Science - Psychology
Washington College
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