Janice Baker
Pelham,NY
Summary
A high-impact Creative Director and Agency Founder with over 20 years of experience defining the visual identity of premier global brands. Expert at bridging the gap between high-end fashion aesthetics (Victoria’s Secret, J.Crew, Liz Claiborne) and rigorous operational management. Proven track record in recruiting elite multidisciplinary teams, managing large-scale production budgets, and serving as a senior strategic advisor to luxury, beauty, and lifestyle clients. Known for a "collaborative cornerstone" leadership style that balances creative excellence with seamless logistical execution.
Overview
28
28
years of professional experience
Work History
CEO / Founder / Artist Agent
PIX MANAGEMENT
New York, NY
10.2010 - Current
- Founded and scale a full-service creative agency providing strategic management, production, and financial infrastructure for elite artists and photographers.
- Acts as Senior Creative Counsel for a diverse client roster including Bloomingdale’s, Amazon, Nestlé, and Weight Watchers.
- Manages the "business of creativity," overseeing third-party billing, resource allocation, and contract negotiations to ensure high-margin project delivery.
- Serves as Executive Producer on end-to-end photo and motion shoots, managing everything from initial concept and casting to final post-production and digital archiving.
Photo Art Director
VICTORIA’S SECRET
New York, NY
05.2006 - 10.2010
- Directed the visual evolution of the Victoria’s Secret Direct catalog and digital platforms, maintaining brand prestige across Intimate Apparel, Beauty, and Accessories.
- Managed an intensive production schedule of 200+ shoot days per year, leading world-class crews of top-tier photographers, models, and stylists.
- Pivotal in elevating the brand’s aesthetic standards, ensuring consistent high-fidelity output across print and web.
Art Director
LIZ CLAIBORNE, INC.
New York, NY
03.2005 - 04.2006
- Led creative and art direction for a portfolio of 20+ brands, including Juicy Couture, Lucky Brand, and Mexx.
- Directed a multidisciplinary team of staff and freelance designers to execute high-impact collateral for print, advertising, and POS.
- Managed aggressive budgets and timelines, overseeing talent casting and rate negotiations for all on-figure and still-life shoots.
Senior Art Director
NINE WEST FOOTWEAR CORPORATION (Jones Group)
New York, NY
08.1998 - 03.2005
- Headed all creative activities for the Nine West flagship brand and licensed jewelry brands including Givenchy and Judith Jack.
- Conceptualized and directed national ad campaigns, store signage, and early-stage digital marketing initiatives.
- Mentored and managed a team of Associate and Freelance Art Directors to maintain brand cohesion across all consumer touchpoints.
Education
Bachelor of Fine Arts (BFA) - Painting
Tyler School of Art, Temple University
Philadelphia, PA01.1990
Graduate Program - Painting
University of Hawaii At Manoa
Honolulu, HISkills
- Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), CaptureOne, Digital Asset Management (DAM) systems
- Production: Casting, Location Scouting, Set Design, Food Styling, and High-End Retouching Oversight
CORE COMPETENCIES
- Creative Leadership: High-profile pitch lead, brand visioning, and 360 integrated campaign strategy.
- Production Excellence: 10+ years managing in-house and location shoots (fashion, beauty, food, and still-life).
- Agency Operations: Client retention, P&L oversight, contract negotiation, and third-party billing management.
- Team Mentorship: Recruiting and leading diverse teams of photographers, stylists, designers, and digital artists.
- Digital Asset Strategy: Expert in post-production workflows, DAM systems, and high-end retouching oversight.
EARLY CAREER HIGHLIGHTS
- Old Navy (Gap Inc.): Graphic Designer – Apparel graphics and team management for Baby/Kids/Women’s lines.
- J.Crew: Photo Editor – Managed photo archives and film editing for Clifford & Wills; collaborated directly with the President on final creative selects.
Timeline
CEO / Founder / Artist Agent
PIX MANAGEMENT
10.2010 - Current
Photo Art Director
VICTORIA’S SECRET
05.2006 - 10.2010
Art Director
LIZ CLAIBORNE, INC.
03.2005 - 04.2006
Senior Art Director
NINE WEST FOOTWEAR CORPORATION (Jones Group)
08.1998 - 03.2005
Bachelor of Fine Arts (BFA) - Painting
Tyler School of Art, Temple University
Graduate Program - Painting
University of Hawaii At Manoa