Kali Blackshear
Dallas,TX
Summary
Detail-driven creative operations professional with 9+ years of experience managing high-stakes production logistics across editorial, commercial, and TV environments. Known for an exceptional ability to track complex, fast-moving details across multiple simultaneous projects without missing a beat — from managing thousands of jewelry pieces worth up to $10M across 15 concurrent shoots, to overseeing 100-person crew productions for national brands. A natural cross-functional collaborator, equally comfortable aligning internal stakeholders and external agency partners, and consistently praised for bringing calm, solutions-focused energy to high-pressure environments. Combines deep production expertise with hands-on creative and design capabilities across the Adobe Suite, video editing, and digital content. Currently returning to the workforce following a planned career pause to welcome my first child.
Overview
9
9
years of professional experience
Work History
Content Product Manager
Signet Jewelers
Dallas, TX
01.2021 - 01.2025
- Managed end-to-end logistics for jewelry product across editorial, commercial, and TV shoots for Kay Jewelers, Zales, and Peoples — tracking thousands of pieces across up to 15 simultaneous shoots, activations, and influencer partnerships at any given time, with a combined value of up to $10M
- Oversaw full product lifecycle per shoot: sourcing samples from distribution centers, merchant sample rooms, and manufacturing vendors; maintaining strict chain-of-custody documentation; prepping each piece for camera; and ensuring every item was cleaned, re-tagged, and returned to its exact origin
- Led on-set product teams of up to 5, directing placement of correct jewelry on the right talent, wardrobe, and shot — while simultaneously styling pieces on camera for maximum visual impact across up to 3 active sets in a single day
- Coordinated multi-location transportation schedules for individual samples needed across multiple shoots spanning weeks, ensuring no piece missed its window across a complex, overlapping production calendar
- Maintained near-zero loss and damage record across thousands of pieces per cycle through rigorous daily end-of-day inventory and meticulous wrap procedures
- Verified and communicated 10-digit SKUs for metadata entry across the company's Digital Asset Manager, consistently distinguishing between near-identical pieces and SKUs with high accuracy under fast-moving shoot conditions
- Served as the central liaison between internal creative, marketing, and merchant teams and external production crews, ad agencies, PR partners, and jewelry vendors — consistently praised for keeping multi-stakeholder projects aligned, solutions-focused, and on schedule
Producer, Coordinator, Designer
Freelance Creative Production
Dallas, TX
01.2016 - 01.2021
- Managed end-to-end production for branded content campaigns for local and national clients including Belk, Frito-Lay, and Gold's Gym — overseeing budgets, timelines, crew hiring, and vendor coordination from pre-production through wrap
- Built and maintained strong relationships with agency and corporate clients, serving as the primary point of contact to align all stakeholders on creative vision, logistics, and deliverables across every phase of production
- Handled all crew paperwork, contracts, and payroll for productions of up to 100 people, alongside travel booking, equipment rentals, and on-set catering logistics
- Prepared and distributed call sheets, schedules, scripts, shot lists, and daily production reports — keeping fast-moving shoots organized and on schedule
- Sourced, inventoried, and managed props and set materials; built out production sets and handled all logistics and returns
- Edited and produced social media content for clients, creating polished digital assets using Adobe Photoshop, Illustrator, and InDesign across both organic and campaign-driven deliverables
- Compiled thorough wrap books for each production including receipts, signed talent releases, contracts, purchase orders, and petty cash logs
Education
B.A. - Business Marketing
The University of Oklahoma
Skills
Production & Project Management Asana, Microsoft SharePoint, Microsoft Teams, Hot Budget, Call Sheet & Shot List Preparation, Daily Production Reports, Crew Scheduling & Payroll, Vendor Coordination, Budget Management
Creative & Design Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, CapCut, Canva
Digital & E-Commerce Shopify, Wix, Digital Asset Management (DAM), SKU & Metadata Management
Systems & Platforms Mac OS, Microsoft Office Suite, CRM & Workflow Systems
Timeline
Content Product Manager
Signet Jewelers
01.2021 - 01.2025
Producer, Coordinator, Designer
Freelance Creative Production
01.2016 - 01.2021
B.A. - Business Marketing
The University of Oklahoma