Janice Davidson
Durham,NC
Summary
Customer-centric marketing technology professional with experience partnering with enterprise clients to identify product opportunities, define technical requirements, and translate customer needs into scalable solutions. Experienced writing product requirements and feature documentation, collaborating with Product and Engineering teams, influencing roadmap priorities, and evaluating platform capabilities to improve customer experience and business outcomes. Brings a strong foundation in customer discovery, cross-functional collaboration, technical integrations, and data-driven decision-making.
Overview
6
6
years of professional experience
Work History
Product Consultant
Acoustic
10.2024 - Current
- Partner with enterprise clients to understand business objectives, identify customer challenges, and translate requirements into scalable technical solutions.
- Regularly develop and document product requirements, feature requests, and technical specifications, collaborating with Product and Engineering teams to evaluate solutions and address customer needs.
- Participate in early-release feature testing and facilitate customer beta programs, gathering feedback from customers, identifying usability gaps, and partnering with Product teams to refine functionality ahead of general release.
- Advocate for customer needs by communicating recurring challenges, platform gaps, and enhancement opportunities to internal product stakeholders.
- Influence product priorities and recommendations by evaluating customer impact, platform capabilities, technical considerations, and business requirements.
- Collaborate cross-functionally with Product, Engineering, Sales, and Customer Success to support complex implementations, integrations, and customer initiatives.
Campaign Manager
Acoustic
07.2022 - 10.2024
- Executed marketing campaigns and customer lifecycle programs for enterprise and mid-market clients across multiple digital marketing channels.
- Designed marketing automation journeys, audience segmentation strategies, and A/B testing initiatives to optimize campaign engagement and performance.
- Developed campaign performance reports and analyzed key metrics to identify optimization opportunities and inform marketing decisions.
- Conducted email deliverability audits, providing strategic recommendations to improve email performance.
- Managed campaign execution, project timelines, and cross-functional workflows to deliver marketing initiatives aligned with client objectives.
Marketing Consultant
Higgs Boson Health
06.2022 - 05.2024
- Independently owned and executed social media marketing strategy across Facebook, LinkedIn, and X, overseeing content development, brand positioning, publishing, and audience engagement.
- Increased social media following by 379% and social impact by 135% through data-driven campaigns, strategic content planning, and partner launches.
- Conducted market and product research to inform competitive positioning and develop analytics-driven marketing roadmaps within the health technology industry.
- Built monthly performance dashboards using Excel and Looker to monitor KPIs, evaluate campaign effectiveness, and identify growth opportunities.
- Led A/B testing initiatives to optimize campaign performance and inform ongoing marketing strategy.
- Supported strategic partner launches, including collaborations with Medtronic and Avanos Health, expanding brand visibility and audience reach.
Digital Analytics Intern
Bath & Body Works
05.2021 - 08.2021
- Analyzed digital website data to identify behavioral trends, customer insights, and opportunities for strategy optimization.
- Developed comprehensive reports on key product performance indicators to support data-driven business decisions.
- Presented analytical findings and strategic recommendations to stakeholders to support digital performance improvements.
Education
Bachelor of Science - Statistics
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2022
Skills
- Roadmap Prioritization
- Customer Experience Strategy
- Customer Journey & Lifecycle Strategy
- A/B Testing & Product Optimization
- Customer Analytics & Reporting
- Customer Data Architecture
- Marketing Technology & SaaS Integrations
- Technical Documentation
- Jira & Confluence
- HTML & CSS
Timeline
Product Consultant
Acoustic
10.2024 - Current
Campaign Manager
Acoustic
07.2022 - 10.2024
Marketing Consultant
Higgs Boson Health
06.2022 - 05.2024
Digital Analytics Intern
Bath & Body Works
05.2021 - 08.2021
Bachelor of Science - Statistics
University of North Carolina At Chapel Hill