Jantzen Raymond
Greenville,SC
Summary
Strategic partnerships leader with experience at the NCAA and Nike. Combines enterprise sales expertise with a deep understanding of college athletics to build senior-level relationships, close complex deals, and drive revenue growth. Achievements include multimillion-dollar sales growth and securing 40+ university partnerships and two conference-wide agreements at AD Vantage. Advises athletic directors and deputy athletic directors on budgeting, compensation, and coaching hires.
Overview
8
8
years of professional experience
Work History
Strategic Partnerships Manager
AD VANTAGE
01.2025 - Current
- Secured 40+ Division I university partnerships and two conference-wide agreements, contributing to a 120% increase in annual recurring revenue.
- Lead full-cycle sales, from targeted prospecting and platform demonstrations through negotiation and close, managing pipeline activity in HubSpot.
- Advise athletic directors and deputy athletic directors on budgeting, expenses, and compensation through financial and peer benchmarking.
- Support university coaching searches by evaluating candidate data against each athletic department’s hiring priorities.
- Strengthen partner relationships through regular consultations, platform reviews, and support tailored to department needs.
- Lead the “Standard for Truth” initiative, combining FOIA records, FRS financial data, and quarterly salary reviews to improve compensation transparency.
Assistant Director of Outreach and Strategic Partnerships
NCAA
01.2022 - 01.2025
- Cultivated relationships with 200+ athletic departments and professional sports organizations, including the NFL and NBA, supporting NCAA outreach, education, and eligibility guidance.
- Represented the NCAA as a keynote speaker at high school athletics conferences and NFL/NBA Jr Camps, explaining NCAA rules and eligibility requirements to athletes, families, and administrators.
- Directed targeted outreach to 1,200+ stakeholders, using audience data to tailor messaging and connect them with relevant NCAA resources.
- Partnered with the Communications team to develop national campaigns that increased social media engagement and educational resource downloads.
- Refined educational materials and outreach strategies based on feedback from member institutions and prospective student-athletes.
- Managed compliance processes and eligibility reviews, resolving documentation issues and maintaining accurate records in accordance with NCAA policies.
Account Manager
MICROSOFT CLOUD
01.2021 - 01.2022
- Owned sales performance exceeding annual quotas at 112% and 129%, delivering $3M in incremental revenue for Microsoft cloud products.
- Analyzed market trends, evaluated competitive landscape, and directed go-to-market initiatives across targeted competitive sectors to drive market-share gains.
- Owned end-to-end authorship and management of complex RFI/RFP responses, securing enterprise-level contracts and achieving 30 new business targets valued over $2M.
- Developed and delivered training programs for 50+ sales representatives, improving product knowledge and strengthening team performance metrics by 20%.
Account Manager - Golf
NIKE WORLD HEADQUARTERS
Portland
01.2019 - 01.2021
- Managed account portfolio spanning 250+ accounts, coordinated $1.5m in regional sales orders, and enforced vendor and PO compliance requirements.
- Analyzed consumer insights and translated findings into regional merchandising and retention strategies to strengthen account satisfaction and repeat business.
- Built and sustained partnerships with university athletic programs and top professional golf retailers across the Southeast to strengthen category growth and brand loyalty.
- Managed key account relationships, aligning service plans with sales goals and customer expectations.
- Negotiated product assortments and order priorities with cross-functional merchandising and supply chain teams.
Education
Bachelor of Arts - Communications
CLEMSON UNIVERSITY
Clemson01-2018
Bachelor of Science - Communications
CHARLESTON SOUTHERN UNIVERSITY
Charleston01-2016
Skills
- Strategic Partnerships & Business Development
- Enterprise Sales & Revenue Growth
- Full-Cycle Sales Management
- Contract Negotiation
- Executive Relationship Management
- Financial & Compensation Benchmarking
- Data Analysis & Visualization
- Athletic Department Advisory
- NCAA Compliance & Eligibility
- Public Speaking & Executive Presentations
- HubSpot CRM & Pipeline Management
- RFP/RFI Development
Personal Information
Title: Strategic Partnerships Manager | Collegiate Athletics Specialist
Timeline
Strategic Partnerships Manager
AD VANTAGE
01.2025 - Current
Assistant Director of Outreach and Strategic Partnerships
NCAA
01.2022 - 01.2025
Account Manager
MICROSOFT CLOUD
01.2021 - 01.2022
Account Manager - Golf
NIKE WORLD HEADQUARTERS
01.2019 - 01.2021
Bachelor of Arts - Communications
CLEMSON UNIVERSITY
Bachelor of Science - Communications
CHARLESTON SOUTHERN UNIVERSITY