Jarad Kerstetter
Associate ZBM, Indiana Zone
Elkhart,IN
Summary
Strategic and results-driven Senior Sales Capability Trainer with a proven track record of developing high-performing sales teams and frontline leaders through innovative learning solutions, certification programs, and leadership development initiatives. Experienced in designing and facilitating instructor-led, virtual, and field-based training that accelerates employee readiness, improves sales execution, and drives operational excellence. Successfully partnered with cross-functional stakeholders to implement scalable capability programs, enhance coaching effectiveness, and support business transformation efforts. Recognized for delivering engaging learning experiences, increasing learner capabilities, and developing talent that strengthen organizational performance and long-term growth.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Senior Sales Capability Trainer
Frito Lay, US
12.2023 - Current
- Managed the Frontline Leader Onboarding (FLO) Program, training and certifying 40+ District Managers and frontline leaders, improving leadership readiness and operational execution for the North Market.
- Led Key Account Manager (KAM) Onboarding Programs across the Northcentral and Southeast Regions, successfully guiding new team members through their structured learning journeys and achieving a 100% program completion rate.
- Supported multiple organizational transformation initiatives, such as DPO and Zone of the Future, by designing and delivering training for new processes, tools, and operating models.
- Facilitated ongoing learning and development initiatives during Zone Business Meetings, equipping experienced District Managers with advanced leadership, coaching, and sales execution strategies to drive continuous improvement and operational excellence.
- Help lead the Northcentral Region Field Sales Onboarding (FSO) Program, developing and facilitating onboarding experiences that accelerated new-hire readiness and contributed to a 19% improvement in frontline retention YTD.
Associate Zone Business Manager
Frito Lay, Indiana Zone
11.2021 - 12.2023
- Directing and maintaining the hiring process and RTOA for a fully staffed zone while leading the region in RSA/Hourly frontline retention.
- Currently ranked #1 in the Ewing nationally with RSA/Hourly turnover rates of 9.4% and 10.9% respectively, while maintaining zero DOR for SDL's in 2023 and three in 2022.
- Leading safety and culture initiatives throughout the zone to ensure the safe practices of the entire frontline with a current sales safety ranking of 5 within the region.
- Interviewing and maintaining RSS headcount throughout Indiana to support and maintain routes and service.
- Leading multiple weekly staffing calls for the zone in order to forecast and plan for possible headcount movement 12+ weeks out with 400+ employees.
- Build SDL team-development capabilities with guiding and tracking of 30/60/90 day WW's for all new-hires.
District Sales Leader
Frito Lay North America
10.2018 - 11.2021
- Leading District in Legacy Fort Wayne Zone 2020 at 105.2% to plan, and dollars over plan at +$836,000.
- Boosting market share by establishing sales and distribution channels through networking, building relationships with customers, VIP, and POET, leading to achieved sales growth from 2018 through 2021.
- Managed staffing for South Bend DC while implementing strategies to cover routes in problematic situations.
- Monitor customer buying trends, market conditions and competitor actions to adjust strategies while working through 2021 product supply issues.
- Quest coach for Sales Associate promoting The PepsiCo Way, leadership skills, One Best Way, applications, and necessary tools to be a successful District Sales Leader.
- Marketing SME for the Indiana Zone, leading District Manager team with planning and growing future business. Previously Kroger Central and Precision Ordering SME for Legacy Fort Wayne Zone.
- Regular focus resolving unique and recurring issues within South Bend DC, promoting culture, loyalty, and enhancing IMO/Sales relationships.
Route Sales Representative
Frito Lay North America
06.2006 - 10.2018
- Delivered top customer satisfaction, reviewing feedback closely and addressing needs and requests of account owners and managers. Leaving final route at 113.9% to plan, leading the Legacy Fort Wayne Zone.
- Certified RTO Trainer from 2012-2018. Applied leadership qualities to improve sales force in the South Bend DC.
- Placed on Special Assignment to work help grow the Dollar General business throughout the zone to help back the elimination of RSR's pricing all items.
- Successfully achieved signed CDA contracts for Small Grocery and Independent Convenience Stores while on Special Assignment.
Education
Kinesiology
Indiana University South Bend
South Bend, IN 08.1998 - 05.2000
Design Technology
Purdue University
West Lafayette, IN 08.1996 - 05.1998
Skills
Sales Leadership
Staff Management
Business Development and Planning
Relationship Building
Communication
Problem Solving
Goals and Performance
Team Coordination
Timeline
Senior Sales Capability Trainer
Frito Lay, US
12.2023 - Current
Associate Zone Business Manager
Frito Lay, Indiana Zone
11.2021 - 12.2023
District Sales Leader
Frito Lay North America
10.2018 - 11.2021
Route Sales Representative
Frito Lay North America
06.2006 - 10.2018
Kinesiology
Indiana University South Bend
08.1998 - 05.2000
Design Technology
Purdue University
08.1996 - 05.1998