Jarrett Starwood
Business Executive & Player Development
Oswego,IL
Summary
Basketball and business leader with experience spanning general management, basketball operations, player development, revenue generation, business development, staff leadership, coaching, grassroots basketball, and strategic relationship management. Currently serve as General Manager of Shoot 360 Naperville, leading day-to-day operations and commercial performance of a basketball performance and player-development facility, while also serving as Coach and Player Development Director with Illinois Wolves UAA. Extensive basketball background includes developing athletes who have earned 50+ Division I and Division II scholarship opportunities, 10 high-major Division I players over the past five years, 20–30 additional players toward Division I/II/III opportunities, 6 current/former NBA players, and 15+ IHSA All-State players since 2022. Combines firsthand high-level playing experience with coaching, athlete development, business leadership, sales, operations, and partnership development.
Overview
7
7
years of professional experience
Work History
General Manager
SHOOT 360 NAPERVILLE
Naperville, IL
09.2025 - Current
- Lead operational, commercial, and organizational performance of a basketball performance and player-development facility.
- Personally generate approximately 50% of facility sales through prospecting, relationship development, business acquisition, and account growth.
- Own the business-development pipeline from lead generation and prospecting through acquisition, conversion, retention, and account growth.
- Develop strategic partnerships and customized programs with teams, schools, organizations, businesses, coaches, athletes, families, and community partners.
- Recruit, interview, hire, onboard, train, schedule, coach, and manage employees while establishing performance and accountability standards.
- Oversee CRM activity, customer acquisition and retention, payroll, facility bills, vendors, invoices, and operating expenses.
- Lead local and digital marketing, social media, promotions, community engagement, and initiatives designed to increase brand awareness and qualified leads.
- Balance athlete development, basketball programming, customer experience, staff performance, and sustainable business growth.
Director of Player Development
ILLINOIS WOLVES — UAA
Wheaton, IL
08.2021 - Current
- Trained 6 current/former NBA players and provided professional-level summer development workouts for 2 players who subsequently became NBA players.
- Design and conduct individualized player-development workouts for high-level prospects and professional athletes.
- Contributed to 50+ Division I and Division II scholarship opportunities and developed 10 high-major Division I players over the past five years.
- Developed an additional 20–30 players who advanced to Division I, Division II, and Division III opportunities.
- Helped develop 15+ IHSA All-State players since 2022.
- Evaluate athletes and create individualized development priorities based on skill profile, position, basketball IQ, physical tools, competitive mindset, and long-term goals.
- Build long-term relationships with players, families, coaches, schools, collegiate programs, and basketball organizations throughout the Midwest.
- Mentor athletes through development, recruiting, leadership, accountability, and long-term career decisions.
Varsity Assistant Coach
WAUBONSIE VALLEY HIGH SCHOOL
Aurora, IL
08.2020 - 03.2024
- Worked directly with players on skill development, basketball IQ, decision-making, competitive habits, team concepts, and preparation for collegiate basketball.
- Supported varsity basketball operations, practice planning, game preparation, scouting, player development, and team strategy.
- Contributed to team culture, accountability, communication, leadership, and dependable team play.
Varsity Assistant Coach
MARMION ACADEMY
Aurora, IL
08.2019 - 03.2020
- Assisted with varsity basketball operations, practice planning, game preparation, player development, and team culture.
- Supported player development and preparation for high-level competition.
- Provided individual instruction focused on fundamentals, skill development, basketball IQ, and competitive habits.
Education
Bachelor of Science - Industrial And Organizational Psychology
Colotado Technical University
Denver, CO 05.2001 -
Skills
- Basketball Operations
- Player Development
- Talent Evaluation
- Athlete Mentorship
- Program Management
- Marketing & Brand Development
- Financial & Administrative Management
- Stakeholder Management
- Operations Management
- Revenue & Business Development
- Contract Administration
- KPI reporting
Accomplishments
- 50+ Division I & Division II scholarship opportunities contributed to
- 10 high-major Division I players developed over the past five years
- 20–30 additional D-I/D-II/D-III players developed
- 6 current/former NBA players trained
- 2 players given professional-level summer development who subsequently became NBA players
- 15+ IHSA All-State players developed since 2022
- ~50% of Shoot 360 Naperville facility sales personally generated
BASKETBALL LEADERSHIP & DEVELOPMENT PHILOSOPHY
- Develop players who understand why they are making a play—not simply how to perform a skill. Emphasize basketball IQ, reads, processing, advantage creation, spacing, timing, pace, decision-making, competitive mindset, leadership, accountability, and game-translating repetitions.
- The development standard: Think the game → Compete to improve → Master the skill → Apply it under pressure → Impact winning.
PLAYING EXPERIENCE
- ILLINOIS BASKETBALL | High-Level Basketball Player | Earlier Career
- Recognized as one of the top high school basketball players in Illinois in 2004.
- Played for the Illinois Warriors, a nationally recognized AAU program.
- Earned All-State recognition as a junior college freshman.
- Named a Preseason All-American entering sophomore season.
- Experienced firsthand the demands of elite high school, grassroots, junior college, and collegiate basketball.
Timeline
General Manager
SHOOT 360 NAPERVILLE
09.2025 - Current
Director of Player Development
ILLINOIS WOLVES — UAA
08.2021 - Current
Varsity Assistant Coach
WAUBONSIE VALLEY HIGH SCHOOL
08.2020 - 03.2024
Varsity Assistant Coach
MARMION ACADEMY
08.2019 - 03.2020
Bachelor of Science - Industrial And Organizational Psychology
Colotado Technical University
05.2001 -