Jarvon "Jay" Lee

• Directs and executes the Brand and Digital strategy on behalf of start-up digital marketing agency.
• Own all relationships with brand sponsors, vendors, players, teams and corporate planning during all Basketball related events associated with Hoop-it-up, owned by NBA legend Kevin Garnett.
• Works closely with executive director of Kobe Bryant's / Vanessa Bryant's Mamba & Mambacita Foundation on implementation of key programming and events. Ideated and currently planning the Marquee 2024 events.
• Ideated and created the Tyler Perry Studios/ Architek Group Influencer conference,
• Maintains alliances and relationships with key influencers, brand partners and manages the growth and revenue of influencers
• Oversees monthly meetings on budgets, roadmaps and product status from various fortune 500 clients including McDonald's, Burger King, leading Tobacco brands and more.
• Freelance fan engagement manager for XFL teams with the goal to grow the leagues brand awareness focus with targeted campaigns in various local markets.
• Cultivated strong relationships with external partners to foster collaboration and maximize resources.
• Supports the planning and execution of marketing calendar and activations – working cross functionally to create briefs, identify partners and manage overall timelines.
• Organize asset calendar for the year based on contractual and cross-functional team needs to ensure full utilization of partnership assets.
• Completing former NIL training at University of South Florida to aid with Collegiate athletes on our roster.

• Managed a team of account executives, sales team professionals, market managers, field team managers and field reps. The Atlanta-Charlotte market allowed me to mentor and supervise over 50 sales and marketing professionals.
• Managed agency relationships with stake holders.
• Collaborated with a cross section of departments as necessary to deliver on the roadmap.
• Responsible for continuous improvement of KPI's relevant to both Brand and Product satisfaction.
• Supervised frequent interactions with key corporate partners, ticket holders and stakeholders to gain an understanding of their top lifecycle issues. Leverage internal teams across multi-states and markets to deliver and implement initiatives and processes as part of the client roadmap.
• Wrote copy that maintained compliance with corporate and legal guidelines
• Coordinated creation and deployment of videos, social media posts and other marketing collateral with vendors
• Supports the planning and execution of marketing calendar and activations – working cross functionally to create briefs, identify partners and manage overall timelines.

• Created detailed weekly reports based on collected consumer data outlining franchise vs. competitor advantages.
• Executed in-store engagements and developed key retail activations with consumers regarding all brands related to RJ Reynold to collect specific targeted data and analysis.
• Managed specialty events, community service and consumer party settings via Newport Live Lounge.
• Created brand awareness on new product launches, product changes and social media promotions .
• Performed consumer analysis via focus discussions and collecting data for new and/or underperforming products within the RJ Reynolds Tobacco portfolio.
• Organize asset calendar for the year based on contractual and cross-functional team needs to ensure full utilization of partnership assets.
• Targeted competitor consumers for conversion numbers , consumer research initiatives and
• Assisted local retailers with POP and build dynamic relationships with consumers and retailers for market share advantages.
• 2017 National Field Rep of the Year
• 2017 National Field Rep of the Month

• Managed team meetings across all departments including operations and 13 restaurants with a $150,000 local market budget.
• Promoted and provided strength to company's brand position in assigned regional marketing area.
• Supervised development and execution process of ethnic and other main focused marketing plans to reach vital customer segments.
• Directed the communication to field teams on all new menu launches.
• Oversaw meetings and all interactions with marketing leads and franchisees to implement and supervise regional marketing budget. Identify specific regional marketing goals and objectives.
• Analyze data including year over year sales, comp sales and competition reports for ROI reports.
• Developed strategic and tactical marketing plans for region and held accountable for the success of all KPI's

Managed the operational efforts and executed marketing strategy for all units in my zone. Researched competitors and created a profit increase plan for opportunities to improve margins. Delivered superior communications with multi-teams including; marketing, human resources, finance, and IT support. Managed multiple properties, 25 direct reports(mgrs.) attended numerous conferences on management and marketing and facilitated training seminars. Under my leadership, my zone increased comp sales and grew bigger profit margins every year. Developed the food cost and marketing plan during economic recession that was the model for the entire brand.

• Developed clear marketing objectives and strategies based on analyzed data.
• Multi-tasked several competing priorities and analyzed competitor activities to plan counter strategies.
• Responsible for execution of yearly marketing and promotions budget and assisted with all budget creations year-to-year. Managed a staff of 10-12 Promotions and sales professionals.
• Acted as liaison between sales and operations and directly responsible for overseeing all promotional sales material including brochures, email campaigns, and direct mail pieces.

• Held responsible for helping our team develop the overall long-term and short-term marketing and promotions strategy of all six station brands within the cluster.
• Worked weekly to track expenses and enforce all expense guidelines.
• Tracked and reported on marketing campaign responses.
• Prepared and gave presentations to clients and other project stakeholders.
• Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
• Communicated closely with all applicable parties within the company, including the art department, upper management and the sales team.
• Initiated market research studies and analyzed findings.