Jonathan D Gonzalez Gaspar
Austin,TX
Summary
MBA candidate specializing in marketing analytics at Texas Tech University, ranked in the top 20% of the cohort. Proven experience in marketing analytics, consumer research, and data-driven marketing strategies. Strong background in behavioral research and mixed-methods analysis, effectively translating data and consumer insights into actionable business decisions and growth strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Founder
aMiGO Wellness Platform
01.2025 - Current
- Developed AI-powered wellness platform that integrates behavioral research with conversational AI to enhance user engagement
- Conducted 25+ customer discovery interviews and competitive analysis to identify target segments, informing product positioning strategy
- Developed wellness programs to enhance user engagement and satisfaction.
- Collaborated with health professionals to ensure program effectiveness and accuracy.
- Managed platform operations to streamline user experiences and service delivery.
Manager & Marketing Lead
Icon Cinema Entertainment Center
01.2024 - Current
- Increased engagement 166% and follower growth 148% through data-driven content strategy
- Identified high-performing formats responsible for 88% of engagement, optimizing promotional content
- Analyzed social media campaign performance, generating 1.3M+ content views and reaching 294K unique viewers to inform future strategies
- Generated 22K+ page visits and 550+ link clicks, enhancing visibility and engagement for promotional marketing campaigns
Research Assistant
National Science Foundation Research Grant
01.2021 - 01.2023
- Conducted mixed-methods behavioral research and thematic analysis to uncover insights into consumer decision-making patterns
- Produced reports and data visualizations to communicate research findings and inform strategic decisions
Education
MBA - Marketing Analytics
Texas Tech University
05-2026
MA - Clinical Psychology
Hofstra University
Skills
- Market research
- Consumer insights
- Survey design
- Customer journey mapping
- Pricing strategy
- Digital marketing tools
- Marketing automation
- Google Analytics
- SQL and Tableau
- Excel and SPSS
- Qualtrics
- Project management
Certification
- Meta Marketing Analytics Professional Certificate, Coursera, In Progress
- Google Analytics Individual Qualification (GAIQ)
- SEO Essentials, Semrush
- Keyword Research Essentials, Semrush
- Meta: Measure & Optimize Social Media Campaigns
- Market Research Simternship, Reynolds Research
- NSF I-Corps Activate Entrepreneurship Program
Selected Projects
- Market Research Simternship, Consumer Segmentation Analysis, Designed brand perception survey and conducted cross-tab analysis to identify feature preferences across consumer segments
- Demand Forecasting Model, Market Forecasting & Analytics (MBA), Built seasonal time-series forecasting models and evaluated prediction accuracy using MAPE validation metrics
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Timeline
Founder
aMiGO Wellness Platform
01.2025 - Current
Manager & Marketing Lead
Icon Cinema Entertainment Center
01.2024 - Current
Research Assistant
National Science Foundation Research Grant
01.2021 - 01.2023
MBA - Marketing Analytics
Texas Tech University
MA - Clinical Psychology
Hofstra University