Results-driven Sales Enablement Manager skilled in crafting effective sales playbooks and onboarding programs. Enhanced team engagement with tailored templates and streamlined BDR processes. Mentored sales teams to achieve promotions while fostering collaboration across Sales, Marketing, and RevOps. Translated marketing initiatives into actionable sales materials that boost performance and pipeline growth.
Work History
Marketing Operations and Business Development Manager
2 Years 11 Months
ServiceChannel | 10.2023 - Current
Developed comprehensive sales playbooks and a BDR onboarding program, standardizing messaging and reducing ramp-up time by over 30%.
Created persona- and stage-specific templates, increasing meetings set/conversion rates team wide by nearly 50%.
Streamlined inbound BDR processes, enhancing speed-to-lead and conversion rates.
Translated marketing initiatives into sales-ready materials, conducting BDR training and tool enablement.
Mentored BDRs, leading to three promotions and facilitating alignment between Sales, Marketing, and RevOps.
Managed GTM tech stack, establishing processes and best practices for vendor partnerships to boost ROI.
Advised leadership on hiring and budget strategies for tools and campaigns.
Freelance Campaign Manager
1 Year
StableWork | 10.2022 - 10.2023
Paid learning program where I learned basic marketing skills such as campaign creation, campaign performance tracking, and budget allocation
Analyzed campaign performance metrics to refine strategies and improve ROI for Creative Promo
Managed project timelines and budgets, ensuring adherence to deadlines and resource allocation
Enterprise Business Development Representative
5 Months
6sense | 02.2022 - 07.2022
Oversaw enterprise account sales, driving $2M in pipeline growth through strategic outreach and relationship-building.
Collaborated with Marketing to execute targeted campaigns, enhancing engagement and pipeline generation.
Aligned sales strategy with marketing initiatives to improve campaign effectiveness.
Leveraged customer insights to tailor sales pitches, boosting conversion rates across targeted accounts.
Achieved promotion within 6 months after exceeding quota by 120%.
Increased sales pipeline through targeted outreach efforts through strategic outreach.
Education
Associate of Arts - Journalism
Skyline College | San Bruno, CA
Skills
Salesforce
Salesforce Pardot
Hubspot
Salesloft
Gong
Gong Engage
Vidyard
Clay
Zapier
Nooks
Copilot
ChatGPT
Claude
Linkedin Sales Navigator
Canva
Tableau
Slack
Microsoft Suite
Google Workspace
Lessonly
Software Advice
Linkedin ads
Capcut Video Editing
Zoho CRM
Outreach
Orum
6sense
Highspot
Seismic
Showpad
Team leadership
Business development and planning
Customer service
Campaign optimization
Timeline
Marketing Operations and Business Development Manager