Jasmine Rush
Romeoville,IL
Summary
Dynamic operations executive with 15+ years leading multi-site operations, P&L ownership, process improvement, logistics, customer experience, and people development across retail, fitness, and commercial transportation industries. Proven success building operational systems, scaling teams, improving execution, and driving measurable business performance across complex multi-location organizations.
Overview
25
25
years of professional experience
Work History
Director of Operations
Forge Truck Centers
Elmhurst, IL
01.2026 - Current
- Direct enterprise operations across Illinois, Texas, and South Carolina, overseeing branch execution, service operations, logistics, shipping coordination, and operational performance.
- Designed and implemented company-wide operating rhythms, KPI dashboards, and reporting structures that improved accountability, execution visibility, and leadership decision-making.
- Led enterprise rollout of MaintainX to standardize service workflows, inspections, asset management, and branch operational processes.
- Built scalable SOPs for inspections, inventory movement, customer fulfillment, shipping communication, and operational compliance across multiple locations.
- Improved customer truck fulfillment workflows by creating operational tracking systems focused on turnaround time, shipping coordination, and service completion visibility.
- Partnered directly with executive leadership on organizational structure, branch leadership development, staffing strategy, operational planning, and process improvement initiatives.
- Developed branch leaders through structured coaching, accountability cadences, and operational performance management systems.
- Led cross-functional execution between operations, service, parts, logistics, compliance, HR, and finance to improve operational consistency and customer outcomes.
- Created structured escalation and customer recovery processes focused on compliance, operational excellence, and long-term business improvement.
District Manager
VASA Fitness
Northbrook, IL
01.2023 - 01.2026
- Directed multi-unit operations across Illinois and Wisconsin, leading the successful openings and ongoing performance of the Crystal Lake, Racine, Northbrook, New Berlin, and Wheaton clubs.
- Oversaw district-level strategy, staffing, and operations to drive membership growth, studio performance, PT sales, and culture engagement, while championing VASA’s “House of VASA” and “UPLIFT” values.
- Spearheaded the launch of four new clubs (Crystal Lake, Racine, Northbrook, Wheaton) — from staffing, ambassador programs, to grand opening execution, and community integration.
- Elevated district performance across all Big 5 KPIs: Memberships 90%+, Studio Sales 100%, PT Sessions 105%, and Revive Retail 102%.
- Strengthened leadership pipelines by developing and coaching GMs, PTLs, and MELs through PDP plans, and daily Asana accountability systems.
- Improved front desk experience, trial pass conversions, and member retention by redesigning deployment and service standards.
- Partnered cross-functionally with Facilities, HR, and Marketing to ensure brand excellence, operational compliance, and 'Fix, Friendly, Clean' standards.
- Drove district culture through Studio Mania, Trainanza, and United Night events, increasing engagement and employee retention.
District Manager
GameStop
01.2010 - 01.2023
- Direct and provide oversight of district operations; develop goals and business plans to ensure maximum productivity.
- Coordinate operations including sales and marketing management, financial planning, human resources operations, and logistics.
- Establish objectives and consistently review the analyses of activities, costs, operations, and forecast data to determine progress towards objectives.
- Establish business systems and structures, fostering an environment of continuous improvements to ensure efficient, productive, and profitable business practices; increased sales by 5%.
- Exceeded targeted sales goals; structured store operations by eliminating waste, elevating roles, and implementing improved communications.
- Conducted in-depth analysis of data and productivity reports to measure the effectiveness of all training programs; collaborated with learning leadership to implement improvements.
- Analyzed department operations to establish standard operating procedures, and implement internal review processes to improve productivity and efficiency, resulting in a decrease in company costs.
- Designed progression, succession, and retention training programs for all levels of employees; facilitated training programs in collaboration with learning design and delivery partners.
District Training Manager
Blockbuster
01.2001 - 01.2010
- Managed the development of business and people strategies, providing leadership and strategic planning to all locations to ensure the functionality of business operations.
- Led and motivated the team to drive corporate objectives and deliver substantial results across the district; oversaw staffing and training initiatives and financial management, driving continuous improvements to enhance operations and increase revenues.
- Successfully decreased turnover and increased morale utilizing established company programs to generate positive change from within and fix broken operational processes.
- Streamlined processes and procedures to drive efficiency and productivity; consistently achieved monthly payroll budget, ranking as one of the top districts within the organization.
- Designed training and education programs; facilitated needs assessments to outline leadership-training requirements and created new hire orientations.
- Internally promoted more than 10 people to leadership positions; fostered a culture of diversity and inclusion, and managed business initiatives regarding performance improvements, product rollouts, and standard operating procedures.
Education
High School Diploma - Business, Communications Minor
Governor’s State University
University Park, ILSkills
motivational leadership
Teambuilding
Sales and operations management
Recruiting and staffing initiatives
Strategic business planning
District management
People management
Budget administration
P&L
Continuous improvements
Staff training and development
Customer relationship management
Effective communication
Coaching
Microsoft Office Suite
Adobe
Dreamweaver
Timeline
Director of Operations
Forge Truck Centers
01.2026 - Current
District Manager
VASA Fitness
01.2023 - 01.2026
District Manager
GameStop
01.2010 - 01.2023
District Training Manager
Blockbuster
01.2001 - 01.2010
High School Diploma - Business, Communications Minor
Governor’s State University