Jasmine Ornelas
Rancho Cucamonga,CA
Summary
Highly motivated with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Extensive knowledge of Instagram, TikTok and a detail oriented ability to create strategic partnerships in creative digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets.
Overview
13
13
years of professional experience
Work History
Social & Influencer Marketing Manager
Peppergate Footwear
10.2023 - Current
- Organized successful promotional events, both online and offline, resulting in increased brand exposure and customer acquisition.
- Implemented a social listening strategy to monitor brand sentiment and identify opportunities for improvement.
- Utilized various analytics tools to track campaign success, adjusting strategies accordingly for optimal results.
- Managed company''s presence on multiple social media platforms, ensuring timely responses to comments and messages from followers.
- Established influencer 50+ partnerships for increased visibility and promotion of products or services.
- Analyzed social media performance metrics to inform future content decisions and optimize campaign efforts.
- Optimized creative Meta Ad assets for various digital platforms, ensuring a cohesive brand identity across all customer touchpoints.
Social Media Content Creator
Freelance
01.2021 - Current
- Developed metrics for influencers to determine objectives for each campaign, supporting key KPI results based on the brief meeting.
- Drive the brand voice across social media platforms
- Lead on-camera conversations in the form of Tiktok live platform.
- Create impactful content that my target audience is proud to share/engage with.
- Highly engaging videos on Tiktok and Instagram Reels along with other social media platforms.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
Coordinator
Lamps Plus Pro
02.2023 - 09.2023
- Entered data, generated reports, and produced tracking documents.
- Coached employees through day-to-day work and complex problems.
- Gathered and organized materials to support operations.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
- Handled incoming and outgoing shipping and receiving activities.
- Built highly-efficient administrative team through ongoing coaching and professional development opportunities.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Wellness Consultant
Self-employeed
08.2011 - 10.2021
- Led seminars and consistently recruited ten new clients leading business department to top 2% of company.
- Used self-created social media content to drive 100% of new customers with above average retention rate of 70%.
- Designed templates for social media use, while scheduled content ahead for thirty days of posting via social media business platforms.
Education
High School Diploma -
Ramona Convent Secondary School
06.2006
Skills
- Influencer Marketing- Create/execute Influencer Gifting and Paid Collaborations
- Digital advertising/ Meta Ads
- Grin, Asana, Final Cut Pro, Zapier, Notion, CapCut
- Ensuring brand voice is carried across all content
- Social Media Strategy/Identify KPI's
- Video Production/Content Development
- User Generated Content
- SEO
Languages
Spanish
Native or Bilingual
Timeline
Social & Influencer Marketing Manager
Peppergate Footwear
10.2023 - Current
Coordinator
Lamps Plus Pro
02.2023 - 09.2023
Social Media Content Creator
Freelance
01.2021 - Current
Wellness Consultant
Self-employeed
08.2011 - 10.2021
High School Diploma -
Ramona Convent Secondary School