Kat Samuels
Austin
Summary
Influencer marketing strategist with 8+ years leading end-to-end influencer programs for global brands including Haleon, Spotify, Signet Jewelers, and more. Expertise spans strategy, creator sourcing, talent negotiations, campaign execution, and performance reporting, with a track record of translating brand objectives into high-performing influencer programs.
Overview
12
12
years of professional experience
Work History
Freelance Influencer Marketing Consultant
06.2026 - Current
- Advise brands and agencies on influencer marketing strategy, creator partnerships, and campaign execution, including projects for Poshmark, Hinge, and Claude AI.
Account Supervisor, Client Strategy
Collectively
01.2024 - 06.2026
- Lead influencer strategy and client partnerships for Haleon, Spotify, Signet, and Blue Nile, managing programs from $15K–$5M.
- Oversee end-to-end influencer campaigns including creator sourcing, negotiations, FTC-compliant briefing, content approvals, usage rights, paid media, reporting, and client communications.
- Developed Blue Nile's first influencer marketing playbook.
- Launched Banter's first influencer gifting and mailer strategy.
Director, Account Management
Whalar
04.2023 - 01.2024
- Developed and executed 360 influencer campaigns for Spotify.
- Generated $1.2M in revenue growth by expanding Spotify's creator marketing scope.
Associate Director, Client Services
Whalar
06.2021 - 12.2022
- Directed multi-million-dollar creator programs for Spotify, Amazon, Meta, and TikTok.
- Led Amazon Fashion's #TriedItPrimedIt TikTok Challenge.
- Oversaw Spotify's first VidCon sponsorship.
- Ideated Spotify's inaugural creator billboard featuring Anna Sitar.
- Managed and mentored a team of 4–5.
Manager, PR & Influencer Marketing
360i
08.2018 - 02.2021
- Led integrated influencer and PR strategy for DSW, Hanes, Bravo, Kellogg's, Maidenform, and United Airlines.
- Conceived DSW's first integrated influencer campaign and experiential event.
Account Executive – Senior Account Executive
Ketchum
01.2016 - 01.2018
Account Coordinator – Assistant Account Executive
Cohn & Wolfe
01.2015 - 01.2016
Education
Bachelor of Arts - Mass Communications
Bloomsburg University of Pennsylvania
Skills
- CreatorIQ
- Captiv8
- Traackr
- Meta
- TikTok
- YouTube
- Snapchat
- Google Workspace
- Microsoft Office
- Claude
- ChatGPT
- Creator Strategy & Partnerships
- Talent Negotiation & Contracting
- FTC Compliance
- Paid Media & Whitelisting
- Cross-Functional Collaboration
- Performance Reporting & Analytics
- Creator Sourcing, Casting & CRM Management
- Gifting & Seeding Programs
- Budget Management
- Influencer marketing
Timeline
Freelance Influencer Marketing Consultant
06.2026 - Current
Account Supervisor, Client Strategy
Collectively
01.2024 - 06.2026
Director, Account Management
Whalar
04.2023 - 01.2024
Associate Director, Client Services
Whalar
06.2021 - 12.2022
Manager, PR & Influencer Marketing
360i
08.2018 - 02.2021
Account Executive – Senior Account Executive
Ketchum
01.2016 - 01.2018
Account Coordinator – Assistant Account Executive
Cohn & Wolfe
01.2015 - 01.2016
Bachelor of Arts - Mass Communications
Bloomsburg University of Pennsylvania