Ronit Kutty
Long Beach
Summary
Creator marketing and digital engagement professional with 8+ years of experience supporting influencer partnerships, always-on creator relationships, and social-first campaigns across entertainment and music. Proven ability to source, manage, and collaborate with creators, analyze performance metrics, and support multi-channel marketing initiatives in partnership with social, PR, events, and brand teams. Brings a global perspective, strong operational discipline, and hands-on experience in entertainment-driven audience growth.
Overview
11
11
years of professional experience
Work History
Founder & CEO
RK Musik Worldwide Records, LLC
Los Angeles, CA
01.2015 - Current
- Built and managed a personal creator brand across Instagram, YouTube, and TikTok.
- Executed always-on content strategies supporting sustained audience engagement.
- Collaborated with other creators through cross-promotions and influencer-style partnerships.
- Conducted trend research to adapt content strategies to platform and audience shifts.
- Generated 4.5M+ lifetime impressions, supporting organic brand growth.
- Familiar with creator relationship tools including CreatorIQ, Tagger, and Airtable.
- Personal Brand
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Social Media & Digital Marketing Manager
Cutpoint Pro Studio
Los Angeles, CA
02.2016 - 10.2025
- Supported and executed creator-led digital marketing campaigns for music and entertainment releases.
- Sourced, onboarded, and maintained long-term relationships with creators and influencers to support campaign reach and engagement.
- Tracked performance using Instagram Insights, YouTube Analytics, and Excel to evaluate engagement metrics and audience growth.
- Coordinated photo and video shoots, promotional activations, and live events in collaboration with creative and production teams.
- Monitored creator trends, platform updates, and audience behavior to inform campaign strategy and optimization.
Music Producer & Vocalist
RJM Productions
Los angeles, CA
01.2015 - 02.2016
- Produced and composed music for advertising, branded content, and promotional use.
- Delivered professional demo vocals and collaborated with producers to refine content for release.
- Hands-on experience with Logic Pro, Ableton, FL Studio, and GarageBand, supporting fast-turn creative needs.
- India
Education
Associate Degree - Business Administration And Management
Cerritos College
Norwalk, CAAssociate Degree - Liberal Arts & Sciences (Behavioral Sciences)
Cerritos College
Norwalk, CAAssociate Degree - Performing Arts (Classical Music)
True School of Music
Mumbai, IndiaSkills
- Creator & Influencer Marketing
- Creator Sourcing
- Influencer Relations
- Always-On Creator Engagement
- Social & Performance Analytics
- Instagram Insights
- YouTube Analytics
- Campaign Reporting
- Excel KPI Tracking
- Content & Campaign Support
- Short-Form Video
- Copywriting
- Creative Brief Support
- Events & Partnerships
- Creator Events
- Onsite Logistics
- Vendor & Partner Coordination
- Tools & Platforms
- CreatorIQ
- Tagger
- Airtable
- Canva
- Adobe Premiere Pro
- Logic Pro
- Excel
- PowerPoint
- Professional Strengths
- Cross-Functional Collaboration
- Public Speaking
- Presentation Development
- Cultural Storytelling
- Creator Strategy & Trends
- Influencer Participation Strategy
- Goal setting
- Trends analysis
- Revenue development
- Consulting
- Cash flow management
- Investor relations
- Operations management
- Industry expertise
- Client engagement
- Succession planning
- Recruitment and hiring
- Team building
- Performance assessments
- Negotiation
- Start-up operations
- Corporate governance
- Human resources
- Business development
- Staff management
- Legal compliance
- Talent acquisition
- Product roadmaps
- Team leadership
- Project management
- Partnership building
- Strategic vision
- Strategic planning
- Strategic thinking
- Process improvements
- Business administration
- Channel development
- Customer acquisition
- Financial management
- Business planning
- Contract negotiation
- Team engagement
- Revenue generation
- Market Knowledge
- Board collaboration
- Contract management
- Financial administration
- Angel funding
- Board reporting
- Entrepreneurial and innovative
- Policies and procedures development
- Organizational structuring
- Innovation management
- Feasibility studies
Accomplishments
- Dean's Honor List & President's Honor List
- Member, Phi Theta Kappa Honor Society
- Scaled Instagram to 51K+ followers and YouTube to 1.5K+ subscribers
- 4.5M+ lifetime impressions across social platforms
- Live performance experience at National Centre for the Performing Arts
- Taekwondo Black Belt & National-Level Soccer Athlete
Timeline
Social Media & Digital Marketing Manager
Cutpoint Pro Studio
02.2016 - 10.2025
Founder & CEO
RK Musik Worldwide Records, LLC
01.2015 - Current
Music Producer & Vocalist
RJM Productions
01.2015 - 02.2016
Associate Degree - Business Administration And Management
Cerritos College
Associate Degree - Liberal Arts & Sciences (Behavioral Sciences)
Cerritos College
Associate Degree - Performing Arts (Classical Music)
True School of Music