Tarun Krishnan
New Meta Entertainment
White Plains
7
years of professional experience
Innovative creator marketing and digital strategy leader with 7 years of experience in developing talent-led brands across sports, gaming, and entertainment. As the youngest Director in company history, scaled Dignitas’ Fortnite division and managed 10 creator brands with over 30M followers. Directed impactful campaigns with leading brands and oversaw marketing for a Game Awards-nominated digital experience.
Work History
Director of Marketing
4 Years 4 Months- Founded and scaled Dignitas' Fortnite division into a leading entertainment brand, owning end-to-end creator and digital-content strategy that generated 10B+ views and added 2M+ followers across organization-owned channels.
- Managed the day-to-day strategy and development of 10 creator and team brands reaching combined 30M+ followers, building individualized content, audience growth, and and commercial partnership plans.
- Appointed youngest Director in HBSE/NME history at age 21.
- Developed and executed individual-talent and team-wide creator partnerships with PUMA, Coachella, Epic Games, and other major brands, translating partner objectives into culturally relevant social, livestream, and event activations.
- Led marketing and creator activation for "Bugha's End Game," which attracted 5.1M unique players, generated 15.5M+ plays, and earned a 2023 Game Awards nomination for Best in UEFN.
- Led creator strategy and on-site execution for Epic Games' Pro-AM Creator Series, overseeing talent selection, promotional content, marketing, partner coordination, and event-production logistics.
- Built and scaled the largest engaged community in Fortnite "DIGFORT" into a 70,000 member competitive community, developing recurring creator programming and integrated partnerships with Epic Games, Xfinity, Zowie, Mike and Ike, and other brands.
- Led content strategy and day-to-day management for Fortnite's most-watched streamer "AussieAntics", increasing his audience by 400% and producing the highest-viewed co-stream in the title's history.
Creator Marketing & Partnerships
3 Years 1 Month- Founded a creator-marketing consultancy helping brands and athletes connect with Gen Z audiences through gaming, sports, music, digital culture, and talent-led campaigns.
- Generated more than $2M in creator partnerships and sponsorship revenue, developing and executing campaigns with Sony/RCA. MasterCard, Warner, and other global brands.
- Helped establish the partnership between Rolling Loud and Twitch, extending a major cultural event into an accessible digital experience for audiences during the pandemic.
- Developed audience-growth and partnership strategies for athletes to enter into gaming markets including Tyreek Hill, Luke Jackson, and Zach Hyman.
Education
High School Diploma
Skills
Creator & Influencer Marketing
Digital Content Strategy
Talent & Campaign Management
Brand Partnerships & Sponsorships
Social Media & Audience Growth
Live Events & Experiential Activations
Performance Analytics
Cross-Functional Leadership
Timeline
Director of Marketing
New Meta Entertainment
02.2022 - 06.2026Read More
Creator Marketing & Partnerships
SKRT Ventures
01.2019 - 02.2022Read More
Scarsdale High School
High School Diploma
Read More