Open To Work
Jason Holder
Marietta,GA
Work Preference
Summary
Executive operations and people leader with nearly 25 years of experience in service organizations and more than 20 years in leadership, sales management, and multi-site operations. Career built on recruiting and developing talent, creating cultures of accountability, and turning underperforming operations into scalable, profitable businesses. Progressed from leading telemarketing and door-to-door sales teams to managing markets, regions, statewide operations, and a company as President & CEO. Experienced in full P&L ownership, private-equity and merger transitions, sales strategy, CRM and KPI-driven operating systems, purchasing and vendor decisions, succession planning, organizational change, and growth execution. Career highlights include scaling an operation from $977K to $2.95M in 28 months, delivering 43.5%+ first-year growth, and increasing top-line revenue by $1.2M while improving profitability 50% year-over-year.
Overview
26
26
years of professional experience
Work History
President & CEO
Weather Masters of Georgia, LLC
Kennesaw, GA
09.2023 - Current
- Recruited to lead a long-established, family-owned HVAC company founded in 1991 that had never reached $1M in annual revenue; led an operational and growth transformation positioning the business toward a $2.5M annual run rate.
- Held executive responsibility for P&L performance, sales, service, installation, marketing, recruiting, purchasing, vendor relationships, customer experience, and daily operations, ensuring alignment with strategic objectives.
- Developed operating systems, performance standards, sales accountability, and management structure while enhancing leadership capacity through targeted recruiting, coaching, and talent development.
- Expanded CRM, reporting, financing, lead management, and AI-enabled automation to enhance speed-to-lead, follow-up, visibility, accountability, and operational consistency.
Regional Sales Manager
TurfMasters
Norcross, GA
11.2022 - 08.2023
- Led sales performance and team execution during ownership transition of TurfMasters business, acquired by CenterOak for approximately $15M.
- Directed sales strategy and go-to-market execution, providing coaching and accountability to drive team success prior to joining Weather Masters in 2023.
- Led regional sales team to implement strategic growth initiatives.
- Analyzed market trends to identify new business opportunities.
Branch Manager - Norcross Market
TurfMasters
Norcross, GA
01.2020 - 11.2022
- Took over an underperforming market and delivered 43.5%+ growth in the first year; earned 2021 Market of the Year honors after 31% growth.
- Increased Full Program sales 150% in the first year while consistently exceeding production and sales targets; recruited, developed, and promoted high-potential managers.
- Scaled operating volume from $977K to $2.95M in 28 months and generated an additional 35% volume increase from July 2021 through 2022 while using Real Green CRM to manage customer, production, and sales activity.
- Reviewed chemical products to optimize seasonal application strategies and purchasing decisions.
General Manager - Norcross South Market
TruGreen
Norcross, GA
01.2016 - 01.2020
- Returned to Georgia during Scotts/TruGreen integration, assumed leadership of Norcross South market, and maintained operational stability while achieving consecutive customer-count and revenue growth from 2016 through 2018.
- Led recruiting, coaching, performance management, and sales execution using Salesforce and KPI-driven operating systems; developed two front-line associates into management roles and achieved projected 40%+ EBITDA performance for 2019 through cost control and revenue focus.
- Directed daily operations to ensure service excellence and customer satisfaction.
- Managed team performance through regular coaching and feedback sessions.
- Implemented strategies to optimize resource allocation and operational efficiency.
General Manager - Tennessee Market
Scotts LawnService
Nashville, TN
12.2012 - 01.2016
- Promoted after strong performance in Charlotte to lead the entire Tennessee operation across Nashville, Memphis, Knoxville, Chattanooga, and Johnson City; held full P&L responsibility for five locations, 150+ associates, and 10 managers.
- Oversaw field operations, Memphis telemarketing sales center, and Nashville customer service call center; managed recruiting, leadership development, performance, and customer growth initiatives.
- Relocated Knoxville call center to Nashville and rebuilt operation; increased top-line revenue by $1.2M in 2015, enhanced profitability 50% year-over-year, and boosted customer count over 10% in both 2014 and 2015.
General Manager - Charlotte Market
Scotts LawnService
Charlotte, NC
12.2010 - 12.2012
- Promoted to General Manager after success in Northern Virginia; recruited, hired, developed management team from ground up to strengthen operational leadership.
- Ranked 4th company-wide in Market of the Year standings while driving gross revenue increase of over $1.5M in two years.
- Collaborated with corporate leadership to implement new work rules and operating standards, enhancing front-line performance and ensuring consistency.
Market Sales Manager - Northern Virginia Market
Scotts Lawn Service
Sterling, VA
01.2008 - 12.2010
- Developed high-performing sales operation using Real Green CRM and disciplined pipeline management; achieved 2009 Market of the Year while increasing customer count in 2008 and 2009 and doubling market profit.
- Promoted to General Manager in December 2010 due to success in Northern Virginia market.
- Developed sales strategies to enhance customer engagement and loyalty.
- Managed team performance and provided training for optimal service delivery.
- Collaborated with marketing to launch promotions and increase brand visibility.
Branch Marketing Manager
TruGreen ChemLawn
Austell, GA
01.2004 - 01.2007
- Led telemarketing sales teams and launched door-to-door selling as a new growth channel, recruiting and training teams to adopt this innovative sales approach.
- Built and led a 25+ person door-to-door organization that closed more than 4,000 sales in 2007; ranked 7th of 367 branches nationally in year-over-year sales growth in 2006 and increased full-program sales 10% in 2007.
- Managed $1M in expenses with full P&L responsibility, fostering a culture focused on recruiting, development, accountability, and performance.
Merchant Services Representative
US South & InComm
Atlanta, GA
01.2001 - 01.2003
- Launched new department, grew team to 15 employees, managed incoming calls with full ticket ownership, and designed new-hire training curriculum to establish foundation in team development and process building.
- Assisted clients with merchant service inquiries and account management.
- Provided technical support for point-of-sale equipment and software.
Education
College Preparatory Diploma -
Osborne High School
Smyrna, GA01-1999
Skills
- P&L Ownership
- P&L management
- Financial Accountability
- Operational Turnarounds
- Growth
- Sales Strategy
- Sales strategy
- Business development
- Channel Development
- Multi-Site Operations
- CRM implementation
- CRM
- KPI
- Operating Systems
- Recruiting
- Talent Development
- Succession Development
- Coaching leadership
- Team Building
- Culture building
Technology And Business Systems
- Microsoft Office (Excel, PowerPoint, Word)
- Salesforce
- Real Green CRM
- Housecall Pro
- CRM, reporting & KPI dashboards
- AI-enabled workflow and automation tools
Core Leadership Strengths
- P&L Ownership & Financial Accountability
- Operational Turnarounds & Growth
- Sales Strategy & Channel Development
- Multi-Site & Statewide Operations
- Recruiting, Talent & Succession Development
- High-Performance Culture Building
- Leadership Coaching & Team Building
- CRM, KPI & Operating Systems
- M&A, Ownership Transitions & Organizational Change
Timeline
President & CEO
Weather Masters of Georgia, LLC
09.2023 - Current
Regional Sales Manager
TurfMasters
11.2022 - 08.2023
Branch Manager - Norcross Market
TurfMasters
01.2020 - 11.2022
General Manager - Norcross South Market
TruGreen
01.2016 - 01.2020
General Manager - Tennessee Market
Scotts LawnService
12.2012 - 01.2016
General Manager - Charlotte Market
Scotts LawnService
12.2010 - 12.2012
Market Sales Manager - Northern Virginia Market
Scotts Lawn Service
01.2008 - 12.2010
Branch Marketing Manager
TruGreen ChemLawn
01.2004 - 01.2007
Merchant Services Representative
US South & InComm
01.2001 - 01.2003
College Preparatory Diploma -
Osborne High School