Jason Holguin
Lakewood
Summary
Enthusiasm for contributing to a dynamic team and driving impactful sales growth has been demonstrated through extensive experience in key account management and effective relationship building. A proven track record of achieving sales targets and enhancing brand visibility reflects alignment with strategic goals. Strong analytical skills and knowledge of the beverage alcohol industry position the candidate to support ongoing initiatives and foster meaningful connections with customers.
Overview
5
5
years of professional experience
Work History
Allied Beverage Merchandiser
Next Level Marketing
New Jersey
12.2025 - Current
- Developed and implemented merchandising strategies to enhance product visibility and drive sales.
- Collaborated with cross-functional teams to execute promotional campaigns effectively, increasing brand awareness.
- Managed visual merchandising standards to ensure alignment with brand guidelines across multiple retail locations.
- P.O.S. installation for the products of our Suppliers (floor displays, hanging displays, counter displays, shelf talkers, interior displays, and window signs and displays)
- Order in-house produced P.O.S. from the Graphics Department when needed.
- Rebate coupon distribution, installation, and removal upon expiration
- Restocking of shelves, cold-box, and displays
Key Account Manager
The Hive
New Jersey, United States
11.2022 - 04.2025
- Managed a territory of 50+ key off-premise accounts, driving brand presence, promotional activity, and product placement in alignment with strategic priorities.
- Achieved monthly KPI's through effective relationship management, merchandising execution, and promotional support, tracked and reported via Salesforce.
- Increased visibility and distribution of brands through in-store displays, shelf resets, and POS material.
- Executed brand-driven special events and supported marketing initiatives to grow market share and consumer awareness.
- Maintained a structured and efficient account visitation schedule, providing detailed reporting and insights to sales leadership.
- Delivered monthly business recaps, competitor intelligence updates, and contributed to internal communications (e.g., team meetings).
- Developed strong knowledge of Brown-Forman’s product portfolio, sales methodology, and beverage alcohol industry dynamics.
Merchandiser
Fedway Associates
New Jersey, United States
04.2021 - 11.2022
- Building and Merchandising product display in retail accounts.
- Handling and moving products.
- Placement and installation of POS materials in retail accounts.
- Assisting in setting up and breaking down special events and promotions.
- Occasionally assist in general warehouse duties, stocking shelves or sorting products.
- Conduct surveys at retail.
Education
Bachelor of Science - BS - Business Administration and Management, General
Bloomfield College
05-2020
High School Diploma - undefined
Lakewood High School
06-2016
Skills
- Account Management
- Customer Relationship Management (CRM)
- Sales
- Visual Merchandising
- Key Account Management
- Merchandising
- Point of Sale (POS) Systems
- English
- Google Suite
- Salesforce
- Budget Management
Accomplishments
- Sales Growth Achievement: Grew sales volume by 20% within first year of tenure at The Hive.
- Account Expansion Success: Managed a portfolio of over 50 accounts, enhancing relationships and retention rates.
- Event Execution Excellence: Executed 12 brand-driven events per year, boosting market share and consumer engagement significantly.
- Operational Efficiency Improvement: Implemented efficient visitation schedule, optimizing time and increasing client satisfaction.
LANGUAGES
English Native
Spanish Native
AWARDS
Best Display Taste of Rahway 2023, Best Display Taste of Rahway 2024, Top Sales Performer in Brand Focus Month, HIVE Award for Team Player
Timeline
Allied Beverage Merchandiser
Next Level Marketing
12.2025 - Current
Key Account Manager
The Hive
11.2022 - 04.2025
Merchandiser
Fedway Associates
04.2021 - 11.2022
High School Diploma - undefined
Lakewood High School
Bachelor of Science - BS - Business Administration and Management, General
Bloomfield College