Jason Lavrack
Houston,TX
Summary
Accomplished Executive Level Sales and Operations Director offering 19 years of experience developing and maximizing sales and leadership teams. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. In addition to offering an outstanding background in Executive Leadership, Business Development, Marketing, Contract Execution, Generate Proposals, Finance, Pricing, Compliance, and Operations, possess strong Customer Service, Business, and Capture Management both locally and nationally.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Pro Sales Director
LOWE’S HOME IMPROVEMENT
Houston, TX
12.2019 - Current
- Currently Director for #1 Sales Producing Region (15) in Enterprise surpassing all sales metrics.
- Increased retail customer volume by 4,460% within first 9 months increasing sales by $80 million now tracking to be High 9 figures.
- Generate new leads, research potential clients and their requirements with Pro Sales Managers to supervised within Region's portfolio.
- Schedule in person presentations with key decision makers.
- Create engaging presentations internally for Executive Leadership Team and externally for Executive Decision makers.
- Maintain strong customer relationship, ensure loyalty through excellent focus on service.
- Marketing: Keep open line of communication and constant networking with client, brand, and sales marketing team.
- Monitor, train and assist in maintaining vendor programs.
- Report on sales results, market conditions, or account metrics with firms CRM software (Sales Force)
- Responsible for managing team to build pipeline of project opportunities.
- Align sales organization’s objectives with business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.
- Provide leadership to sales organization’s management team, while fostering culture of accountability, professional development, high-performance, and ethical behavior.
- Establish and maintains productive peer-to-peer relationships with Executive Leadership Team, customers and prospects.
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
- Exceeded sales goals through effective time management and resource allocations.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability by over 15%.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Executed strategic plans for growth, including advertising, sales promotions, pricing, costing and new acquisitions.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Provided startup support to 55 fledgling organizations, assisting with initial market capture and office incubation.
- Updated products, service agreements, and pricing to retain competitive advantage and generate new Commercial, Industrial, Multi Family, Automotive and General Construction customers.
- Utilized consumer trends to shape sales approaches.
Vice President of Sales
CHAMPION CONTRACTORS
Round Rock, TX
01.2015 - 12.2019
- Heightened business awareness levels and drove profit margins to almost 50% on over $30 + million in revenue through negotiations with clients
- To write and execute contracts for industrial, commercial, and multi-family construction.
- Develop new portfolios of clients and manage sales operations.
- Introduce firm’s EPC services to prospective clients.
- Work closely with Executive Team to assess opportunities and confirms that type of work fits company’s business model and risk profile.
- Work in conjunction with Sales team to identify prospective projects, probabilities for securing project, and development of proposal submission.
- Lead creation and execution of yearly strategic business plans.
- Generate and give presentations to potential clients and to teach Sales team proper presentation skills.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate General Contracting benefits.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Developed and led sales training initiatives for employees and teams across organization.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
- Held weekly meetings with Sales management team to identify techniques to overcome sales obstacles.
- Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
Project Support Sales Director
MAINTENANCE SUPPLY HEADQUARTERS
Stafford, TX
05.2008 - 01.2015
- Identify Multi-Family Construction Renovation Projects in all local markets, perform Quotes, build relationships with decision makers, market, sell and service products and processes company provides.
- Assisted to help grow each city’s pipeline through B2B networking within designated territory and then support training project manager.
- Provide support and sales needed to continuously sell at 10% of total branches goal, specifically Houston. Sales were over 30% of each branch's sales revenue.
- Proficient is use of software SX Live and Concur.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
Production Manager
LEGEND HOME CORP
Houston, TX
05.2002 - 05.2008
- 2005 and 2007 Top Production and 2006 Employee of Year Award Winner.
- Managed for Legend’s largest and most profitable master planned communities.
- Monitored superintendents’ production in relation to scheduling construction of residential homes.
- Held responsibility for community budget and profitability margins, performing take-off changes based on legend’s new product line, introducing subdivision features, and setting prices, completing and authorizing community payroll and production in construction field.
- Built positive relationships with City Councils, Land developers, City Managers, and most importantly future homeowners.
- Determined suitable crew requirements, scheduled employees and worked with Human Resources to meet changing production schedules.
- Directed manufacturing process and procedures to achieve goal of first run capability.
Education
B.B.S - Business Management
Grand Valley State University
Michigan 05.2001
Skills
- Executive Sales/Operations Leadership
- Interdepartmental Collaboration
- Staff Training and Development
- Salesforce Software
- Market Trend Analysis
- Team Recruiting and Onboarding
- Consultative Selling Techniques
- Operating Procedures and Policies
- Direct Sales
- Presentations and Public Speaking
- Contract Management
- New Hire Onboarding
- Closing Techniques
- Detail-Oriented
Certification
- Corporate Leadership, John Maxwell - Received Certification in 2019
- CSP - Certified Sales Professional
- Nominated for HAA Supplier of Year Award - 5 times (2009, 2010, 2011, 2012, and 2015)
Timeline
Regional Pro Sales Director
LOWE’S HOME IMPROVEMENT
12.2019 - Current
Vice President of Sales
CHAMPION CONTRACTORS
01.2015 - 12.2019
Project Support Sales Director
MAINTENANCE SUPPLY HEADQUARTERS
05.2008 - 01.2015
Production Manager
LEGEND HOME CORP
05.2002 - 05.2008
B.B.S - Business Management
Grand Valley State University
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