Summary
Overview
Work History
Education
Skills
Certification
Timeline
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JASON M. COULIE

JASON M. COULIE

Modesto,CA

Summary

Accomplished Executive Director with expertise in financial analysis and strategic planning, previously at Rainier | Omega Fitness Holdings. Drove $3MM revenue growth and enhanced operational efficiency by minimizing expenses. Proven leader in business development, fostering high-performing teams and achieving significant results in mergers and acquisitions. Skilled in vendor negotiation and personnel management.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Sr Director of Global Partnerships | Key Accounts

TRX
Delray Beach, FL
05.2020 - 04.2024
  • Managed a $6 million portfolio, assuming direct responsibility and steering commercial revenue strategy throughout North America, Europe, and Asia.
  • Spearheaded strategic account management for 37 North American accounts, consistently ensuring exceptional service, and fostering lasting client relationships.
  • Achieved a remarkable 21% year-over-year sales growth from 2020 to 2023, showcasing a proven track record of driving revenue and exceeding targets.
  • Top Rated Account Management included Anytime Fitness, Planet Fitness, Crunch, EoS, Lifetime, XPO, Vasa, UFC Gym, Title Boxing, and OrangeTheory.
  • Performed continuous evaluations of the business facility, teams, and policies to keep operations efficient and consistent.
  • Led the development of business operation processes and policies.

Executive Director of Operations

Rainier | Omega Fitness Holdings - Private Equity
Madison, WI
04.2024 - Current
  • Responsible for $25MM in topline revenue. I helped grow my portfolio from $22MM in 2024 to $25MM in 2025
  • Drove YoY EBITDA from $8MM to $9.5MM in 12 months - 2024 to 2025.
  • Minimized expenses by nearly 25% by reducing excess staff, and renegotiating vendor contracts.
  • Spearheaded mergers and acquisitions in 2024 by helping acquire eight franchise locations in California, specializing in underwriting, lease negotiations, and buyouts.
  • Successfully held grand openings for three De Novo locations in 2025, breaking records in pre-sales and launch.
  • Skillfully added innovative cleaning audits, facility audits, and R&M requirements to elevate and enhance the consumer experience.
  • Identified and pursued business development opportunities to grow the organization and increase revenue.
  • Oversaw personnel management activities such as recruitment, training, development, and performance evaluations.

Senior Leadership and Development Manager

In-Shape, LLC
01.2014 - 04.2020
  • Managed a team of 7 regional managers in sales, training, development, and oversight of 65 total locations.
  • Directed field training to enhance participants' skills in sales, service, and consumer engagement.
  • Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets of upwards of $100MM in revenue.
  • Streamlined HR efficiencies, coordinated new hire orientations, and provided Regional Managers with proper onboarding and training standards for new employees.
  • Organized and edited training manuals, multimedia visual aids, and other educational materials.

Vice President of Sales and Operations

Custom Built Training
01.2009 - 12.2013
  • Instrumental in managing the entire revenue portfolio, overseeing annual revenues ranging from $40 million to $45 million.
  • Collaborated closely with business partners to drive strategic initiatives, shape employee strategies, navigate organizational change, refine hiring processes, and identify top talent, all geared toward maximizing profitability.
  • Cultivated a high-performing team of sales and account managers, fostering a culture of excellence and innovation. Introduced dynamic, hands-on training programs at the application level, resulting in a substantial upswing in new sales, and revenue growth.
  • Played a pivotal role in the expansion of the business, spearheading growth from 36 locations to a robust network of 55 locations across California.

Education

Master of Business Administration -

California Coast University
Santa Ana, CA

Bachelor of Science - Minor in French

Bates College
Lewiston, ME

Skills

  • Financial analysis
  • Project management
  • Vendor negotiation
  • Business development
  • Operational efficiency
  • Revenue growth
  • Strategic planning

Certification

  • Six Sigma Black Belt Certified
  • Project Management Certificate
  • International Business Management Certificate
  • Strategic Management Certificate
  • Financial Management Certificate
  • Business Law Certificate
  • Former Anaheim Angel MLB Baseball Player
  • Former St Louis Cardinal MLB Baseball Player
  • Children’s Crisis Center
  • USA Olympic Team | Luge

Timeline

Executive Director of Operations

Rainier | Omega Fitness Holdings - Private Equity
04.2024 - Current

Sr Director of Global Partnerships | Key Accounts

TRX
05.2020 - 04.2024

Senior Leadership and Development Manager

In-Shape, LLC
01.2014 - 04.2020

Vice President of Sales and Operations

Custom Built Training
01.2009 - 12.2013

Master of Business Administration -

California Coast University

Bachelor of Science - Minor in French

Bates College

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