Jason Norton

• Company Overview: $1.1 billion financial cooperative serving over 54,000 members out of 15 branch offices in tri-state region of Iowa, Illinois and Wisconsin.
• Spearheaded marketing, business development, corporate communications, wealth management, advocacy and philanthropy functions.
• Developed and executed strategic initiatives to drive business growth, resulting in higher revenue growth and market share expansion. Deepened member product penetration to 2.97 per household. Increased total assets by $750 million to $1.1 billion.
• Captained three successful mergers.
• Innovated and restructured product and service offerings achieving a product and service direct ROI as high as 1318% and an indirect ROI as high as 337%.
• Expanded wealth management and trust services realizing an additional $400,000+ in net income annually.
• Launched internal communications plan as well as a brand use guide fostering increased employee. productivity, decreased turnover and increased employee engagement.
• Established financial literacy and financial well-being programs.
• Founded Iowa’s first high school, student-run credit union. Expanded Kids R Us credit unions in area middle schools.
• Implemented area-wide Community Financial Wellness Fairs.
• First Place National Award for 2023 Credit Union National Association Youth Savings program.

Company Overview: The national trade association for credit unions and state credit union leagues advocating business-friendly national legislation with policymakers and regulators.

• Liaised with natural person credit union executives nationally as well as state and regional league executives to achieve advocacy goals and. as co-employed by the American Association of Credit Union Leagues (AACUL), restructured executive development program consistently scoring > 95%.
• Achieved 100% membership by state/regional trade associations and grew natural person memberships by 3 - 4 points to achieve >97% membership with the national trade association.
• Fueled the development of, and authored screenplay scripts for, the Emmy Award-winning PBS Biz Kids program promoting financial literacy and financial well-being