Brad West
Roanoke
Summary
Talented Vice President of Marketing offering many years of success increasing company sales and market share. Strategic thinker with proficiency in marketing analytics and SEO. Offering strengths building effective teams and developing marketing strategies to drive company growth.
Overview
37
37
years of professional experience
Work History
Vice President of Marketing and Business Development
Medical Facilities of America
03.2022 - Current
- Overall responsibilities consist of planning and execution of marketing and business development plans for 70+ Skilled Nursing Facilities, ALFs, and IL.
- High focus on the Southern Division centers and marketing team.
- Over 35 years of sales and marketing experience in the healthcare industry.
- Strong healthcare background as a sales and marketing leader with a passion for MFA and our LifeWorks Rehab program, ensuring MFA centers are market leaders.
- High focus on sales training and building expertise with the marketing team.
- June 2024- Acquisition of 10 SNFs in North Carolina. Successfully recruited and trained new marketing team to support these centers. Consistently exceeded the census goals for skilled mix and total occupancy.
- Fall ’25- Acquisition of 4 SNF’s in the North Carolina market. Realized quick improvement in skill mix and total occupancy.
Vice President of Marketing and Business Development
Medical Facilities of America
08.2010 - 03.2022
- Overall responsibilities consist of planning and execution of marketing and business development plans for 41 Skilled Nursing Facilities in North Carolina.
- Sales revenue goals are achieved through achieving census development targeted goals.
- The Marketing team consists of 4 Regions and approximately 56 marketers.
- In addition, managed care contracting, product lines’ success, and development of marketing resources are all primary responsibilities.
- 2015- 2017 Successfully opened 4 new SNF centers in Virginia and North Carolina.
Senior Therapeutic Regional Manager
GlaxoSmithKline
12.1997 - 08.2010
- Overall responsibilities included all sales and strategic/tactical planning for General Pharmaceutical sales in the Virginia South based Region.
- The CVM Region consists of 6 geographical territories with 13-18 direct reports covering Virginia Markets.
- 7-time Tier Winner/ Team Champion Winner
- 2009 Team Champions Winner
- 2008 Emerald Tier
- 2004 Emerald Tier
- 1998 Ruby Tier
- 1996 Emerald Tier
- 1994 Emerald Tier
- 1993 Ruby Tier
Senior Oncology Account Manager
GlaxoSmithKline
01.1996 - 01.1997
Senior Executive Hospital Product Specialist
GlaxoSmithKline
01.1992 - 01.1996
Pharmaceutical Sales Representative
GlaxoSmithKline
01.1989 - 01.1992
Education
Bachelor of Arts - Economics and Chemistry
University of North Carolina At Chapel Hill
Chapel Hill01-1986
Skills
- Brand management and strategic marketing
- Market analysis and trend analysis
- Team leadership and sales training
- Sales strategies and business development
- Performance metrics analysis and strategic planning
Volunteer Experience
- Board of Directors, Don Holliday Scholarship, 01/01/22, present, Foundation which provides a local High School Student Athlete with a $30,000 scholarship for a 4-year undergraduate program.
- Board of Directors, Kendall Bayne Foundation, Foundation which provides a local High School Student a $5000 scholarship to a 4-year undergraduate program.
- Chairman, Roanoke Country Club Tennis Committee, 01/01/04, 12/01/10, Lead a team of 7 committee members in developing and coordinating strategic plans.
- USTA Team Captain, Led the team to Conference Championships each year from 2004-2023.
- USTA Team Captain, Led the team to Conference Championship during 2005. Conference representative in State tournament in 2003, 2005, 2006.
Timeline
Vice President of Marketing and Business Development
Medical Facilities of America
03.2022 - Current
Vice President of Marketing and Business Development
Medical Facilities of America
08.2010 - 03.2022
Senior Therapeutic Regional Manager
GlaxoSmithKline
12.1997 - 08.2010
Senior Oncology Account Manager
GlaxoSmithKline
01.1996 - 01.1997
Senior Executive Hospital Product Specialist
GlaxoSmithKline
01.1992 - 01.1996
Pharmaceutical Sales Representative
GlaxoSmithKline
01.1989 - 01.1992
Bachelor of Arts - Economics and Chemistry
University of North Carolina At Chapel Hill