Jason Potts
Venice,FL
Summary
An experienced Vice President with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest industry trends and best practices.
Overview
17
17
years of professional experience
Work History
Vice President
YouFit Gyms
Sarasota, FL
08.2020 - Current
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Identified opportunities to improve business process flows and productivity.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Compiled and analyzed data to determine approaches to improve sales and performance
- Formulated and executed strategic initiatives to improve product offerings.
- Oversaw business-wide changes to modernize procedures and organization..
- Supported Executive Team in reviewing, identifying, and prioritizing strategic initiatives.
Director of Membership Sales
YouFit Health Clubs
Sarasota, FL
11.2018 - 08.2020
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Area Manager, Personal Training
YouFit Health Clubs
Sarasota, FL
08.2014 - 11.2018
- Managed 21 locations to enforce high-quality standards of operation.
- Brought in exceptional candidates to boost team productivity and operational efficiency.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Generated financial and operational reports to assist management with business strategy.
- Transformed underperforming teams into productive, profitable teams.
Fitness Manager
YouFit Health Clubs
Sarasota, FL
08.2013 - 08.2014
- Provided individualized fitness assessments and program designs.
- Helped clients set and achieve health and wellness goals.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance.
- Met or exceeded monthly revenue and training goals.
General Manager
LA Fitness
Sarasota, FL
07.2012 - 08.2013
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Evaluated performance against goals and implemented appropriate development plans.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Supervised operations team to support operational excellence and excellent customer service
- Handled customer relations issues, enabling quick resolution and client satisfaction..
General Manager
Lifestyle Family Fitness
Venice, FL
11.2009 - 07.2012
- Trained new employees on proper protocols and customer service standards.
- Trained and guided team members to maintain high productivity and performance metrics.
- Contributed to event marketing, sales and brand promotion.
- Built relationships with customers and community to promote long term business growth.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded member base.
- Achieved or exceeded company-defined sales quotas.
Education
Business Management
SUNY Stony Brook University
Stony Brook, NY05.2009
Skills
- Management Team Leadership
- Verbal and Written Communication
- Operational Analysis
- Process Improvement
- Industry Best Practices
- OKRs and KPIs
- Performance Metrics Analysis
- Expectation Management
- Results Oriented
- Analytical and Critical Thinker
- P&L Responsibility
Timeline
Vice President
YouFit Gyms
08.2020 - Current
Director of Membership Sales
YouFit Health Clubs
11.2018 - 08.2020
Area Manager, Personal Training
YouFit Health Clubs
08.2014 - 11.2018
Fitness Manager
YouFit Health Clubs
08.2013 - 08.2014
General Manager
LA Fitness
07.2012 - 08.2013
General Manager
Lifestyle Family Fitness
11.2009 - 07.2012
Business Management
SUNY Stony Brook University