Jason Pulisciano
New City,New York
Summary
Meticulous Media Buyer/Account Coordinator with versatile background in various media support functions. First-rate professional with top-tier multitasking and time management abilities. Successful at satisfying client needs while tackling daily office priorities.
Overview
7
7
years of professional experience
Work History
Account Coordinator
Active International
09.2021 - Current
- Manage campaigns within Unwired Media Group and communicate with clients daily to maintain partner relationships
- Work cross-functionally with account directors, clients, buyers and vendors to establish media objectives and strategies to achieve GRPs / Impression goals
- Approve buy schedules, allocate dollars to respective spots / time periods / days to best fit the client's budget
- Create P&L's (profit and loss analysis) and determined where / why spots and dollars fell off
- Provide monthly account audits to reconcile client final billing packets
Media Buyer
Active International
08.2021 - Current
- Construct buy schedules for TV broadcast media in numerous US markets on behalf of clients
- Negotiate rates with agency representatives and station contacts
- Allocate spots to stations effectively and efficiently, while purchasing to GRP (or CPM) goals, day-part distribution goals, and remaining in budget
- Track buys to ensure all spots and dollars remain within given campaign flights
- Secure added value and additional weight for campaigns that may under-deliver
- Create and maintain strong relationships with agency representatives and stations
Media Assistant
Active International
02.2020 - 08.2021
- Assisted buyers with the maintenance of national TV buys in multiple major US markets
- Collected and analyzed pre / post logs to ensure spot times were running accordingly
- Resolved billing discrepancies and Invoice Matching Reports by using platform: Spectra O/X
- Entered make-goods and preemptions into media system
Manager of Operations
Vivant Bistro And Craft Bar
03.2019 - 12.2019
- Provided hands-on leadership of staff ensuring efficient workflow, productivity and adherence to policy
- Established new marketing techniques increasing overall revenue by focusing on social media and advertising
Publicist
Reybee Inc
06.2016 - 12.2018
- Pitched album reviews, interviews, and previews to journalists
- Prepared and managed press releases and scheduled interviews / photo-shoots
- Created biographies for new bands for company website and press
Education
Bachelor of Communication - Journalism And Media
State University of New York At Geneseo
Geneseo, NY05.2015
Skills
- Proficient in Microsoft Office Suite (Word, Excel, Powerpoint, Access and OneNote)
- Interpersonal Communication; Mediation Skills; Planning and Organization
- Proficient in Nielsen MYEVNTS system
- Proficient in Spectra Media Ocean OX
- Team Oversight and Professional Networking
- Negotiating
Timeline
Account Coordinator
Active International
09.2021 - Current
Media Buyer
Active International
08.2021 - Current
Media Assistant
Active International
02.2020 - 08.2021
Manager of Operations
Vivant Bistro And Craft Bar
03.2019 - 12.2019
Publicist
Reybee Inc
06.2016 - 12.2018
Bachelor of Communication - Journalism And Media
State University of New York At Geneseo
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