Jason R. Allen
Syracuse,NY
Summary
Craft beer sales and territory management professional with a strong record of building customer relationships, expanding accounts, and supporting market growth. Brings hands-on experience with promotions, merchandising, collections, and regular territory coverage to strengthen brand presence and keep accounts active.
Overview
25
25
years of professional experience
Work History
Central NY Area Sales Manager
Remarkable Liquids
Guilderland Center, NY
01.2016 - Current
- Identified and pursued new account opportunities, expanding market presence and increasing brand visibility.
- Successful sale, distribution and placement of all Remarkable products.
- Developed and maintained strong customer relations, fostering company goodwill and loyalty.
- Implemented promotions in accounts consistently.
- Designed and arranged eye-catching floor displays, enhancing customer engagement and driving sales.
- Proper merchandising of accounts with permanent and paper POS.
- Effective accounts receivable collections within company policies.
- Maintain a regular schedule of weekly appointment in territory.
New York State Sales Manager.
Middle Ages Brewing Company
Syracuse, NY
01.2014 - 01.2016
- Created sales goals in underutilized markets and developed actionable plans to achieve objectives.
- Developed and maintained relationships with key accounts, fostering long-term partnerships.
- Enhanced sales strategies in the Syracuse market by identifying key opportunities.
- Increased brand visibility through samplings, festivals, and special events, enhancing consumer engagement.
- Creating and organizing special events to increase sales and consumer awareness.
- Working with wholesalers to ensure proper handling and distribution of products.
Tasting Room Manager, IT, Shipping.
Maine Beer Company
Freeport, ME
01.2013 - 01.2014
- Managed the tasting room that increased daily sales on a quarterly basis.
- Created and implemented guidelines and protocols for daily standard operating procedures to enhance operational efficiency.
- Developed partnerships with local artisanal vendors and food trucks to expand product offerings and attract customers.
- Executed special beer releases by coordinating events and logistics to enhance customer engagement. with great success.
- Forecasted and maintained beer inventory to ensure proper freshness.
- Ordered and maintained proper stock of all retail and merchandise items.
- Developed content and updated company website.
- Coordinated and tracked outgoing shipments to wholesalers, ensuring timely delivery across all markets.
Sales Representative
T.J. Sheehan Dist.
Liverpool, NY
01.2002 - 01.2013
- Cultivated strong customer relationships with new and existing clients, driving annual increases in sales and distribution within local market.
- Enhanced consumer awareness of products through promotion of relevant local programs, contributing to achievement of personal and company sales goals.
- Coordinated customized on- and off-premise promotions, including beer dinners, samplings, and special events to expand domestic, craft, and imported beer portfolios in the market.
- Created and maintained effective merchandising and point of sale.
- Trained and certified Cicerone Server.
Education
Bachelor of Arts Degree - History, Political Science
LeMoyne College
Syracuse, NYSkills
- Cicerone Certified Beer Server
- Proficient at draft line cleaning
- Forklift Operation/Safety Training
- Strong relationship building and communication skills
- Ability to work independently
- Software: Adobe Photoshop, Corel Draw, Microsoft Office Suite (Excel, Access, Power Point, Word), Email Clients (Outlook, Gmail), Social Networking (Facebook, Twitter)
- Operating Systems: Mac OS, Windows XP and Vista
- Hardware: IBM/HP/Dell Desktops/Laptops, Mac Book Pro, iPhone/IPad/Android mobiles and mobil selling devises (Hand held Palms)
Timeline
Central NY Area Sales Manager
Remarkable Liquids
01.2016 - Current
New York State Sales Manager.
Middle Ages Brewing Company
01.2014 - 01.2016
Tasting Room Manager, IT, Shipping.
Maine Beer Company
01.2013 - 01.2014
Sales Representative
T.J. Sheehan Dist.
01.2002 - 01.2013
Bachelor of Arts Degree - History, Political Science
LeMoyne College