Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jason Siegel

Jason Siegel

Hicksville,USA

Summary

Graphic Designer and Marketing Specialist with 15 years of experience in delivering innovative visual solutions across print, digital, and multimedia platforms. Expertise in Adobe Creative Suite, basic video editing, and 3D rendering. Skilled in translating marketing objectives into impactful visual campaigns that enhance brand identity and user experience. Demonstrated success in collaborating with cross-functional teams to implement effective design strategies.

Overview

16
16
years of professional experience

Work History

Marketing Specialist

Burns Motor Company
09.2018 - Current
  • Plan, design, and execute multi-channel digital marketing campaigns targeting key customer segments via Facebook, Instagram, TikTok, and LinkedIn.
  • Conduct comprehensive audits of dealership websites to enhance navigation, usability, and user experience (UX); implement custom landing pages tailored to campaign objectives.
  • Develop and deploy data-driven email marketing campaigns using segmented customer lists; analyze engagement and conversion data through match-back reports to assess ROI.
  • Manage the company’s online reputation by monitoring reviews, responding to customer feedback, and flagging inappropriate content across review platforms.
  • Collaborate closely with performance managers on SEO and SEM strategy, execution, and performance analysis.

Freelance Graphic Designer

JSS Graphics
06.2013 - Current
  • Develop branding materials, newsletters, social media assets, and fine art vector conversions.
  • Create digital and print materials including large-scale wall graphics, e-newsletters, journal ads, and annual membership cards/challenge coins.
  • Manage client relationships and project timelines to ensure timely content delivery.

Marketing Specialist

Rallye Motors LLC
10.2012 - 06.2018
  • Developed targeted marketing strategies with dealership executives based on seasonal trends and inventory data.
  • Evaluated direct mail and email campaign effectiveness using sales match-back reporting to assess marketing ROI.
  • Negotiated competitive pricing with print and advertising vendors while maintaining high-quality standards.
  • Coordinated with account representatives and dealership leaders to establish campaign timelines for future initiatives.
  • Trained and supervised junior graphic designers to ensure adherence to branding standards and enhance production efficiency.
  • Ensured compliance with automotive brand guidelines, maintaining campaign placements within authorized PMAs.
  • Managed co-op advertising budget, submitted prior approval requests, and tracked reimbursement claims for optimization.

Graphic Designer

Rallye Motors LLC
06.2009 - 10.2012
  • Designed and produced creative assets for print (flyers, brochures, signage), digital media (web banners, social posts), and traditional media (TV, radio, direct mail).
  • Developed cohesive visual campaigns aligned with brand identity and market positioning.

Education

BA - Graphic Design, Broadcast Communications

SUNY Oswego
Oswego, NY
05.2008

Skills

  • Adobe Photoshop, InDesign, and Illustrator
  • Dzineai
  • Blender

Timeline

Marketing Specialist

Burns Motor Company
09.2018 - Current

Freelance Graphic Designer

JSS Graphics
06.2013 - Current

Marketing Specialist

Rallye Motors LLC
10.2012 - 06.2018

Graphic Designer

Rallye Motors LLC
06.2009 - 10.2012

BA - Graphic Design, Broadcast Communications

SUNY Oswego

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Jason Siegel