Jason Vinciguerra
San Jose,CA
Summary
Innovative professional skilled in creating and implementing market strategies, executing competitive disruption and utilizing market research to identify client and organizational needs. Demonstrated ability in increasing brand visibility and market share in my previous three roles. Possesses excellent communication and customer service skills.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Veterinary District Manager
Royal Canin a Division of Mars Petcare
01.2024 - Current
- Live and exemplify the Five Principles of Mars, Inc. within myself, my team, and my assigned territory at large.
- Accountable for execution of the Vet Business Unit (BU) strategy and achievement of business objectives/KPI's by delivering account specific goals.
- Responsible for identifying clinic opportunities within my book of business and leveraging data to create joint business plans that mutually align; supporting concurrent growth.
- Establishing and growing relationships with clinic decision-makers and key opinion leaders in the Bay Area.
- Develop and deliver compelling, data-driven presentations to address the unique needs of the Veterinary staff, as well as their respective corporate groups.
- In-person expert on the Royal Canin Rx portfolio, diagnostics, as well as supporting tools. Often acting as a liaison between clinicians and Royal Canin Scientific Communications team.
- Responsible for growing the Royal Canin brand in the Bay.
- Attend and organize local/regional industry events that share the work we are doing to push innovation forward in the utilization of therapeutic diets in VetMed.
- Most recently achieved overall market growth QTD of 11%, with more than 29% NSV(Net Sales Value) growth in our quarterly initiative/focus.
- Piloted a unique, cross-collaborative program for the Bay (Royal Canin RedClub), drawing in marketing, emerging groups, as well as various senior sales leaders.
- Contributed to R&D by leading my territory in two sampling programs (One diagnostic: Hematuria Detection & one innovation diet), working with individual clinics to identify appropriate patients, sample, and move forward on closing the pipeline by transitioning clients to respective online pharmacies. Redirecting channel revenue back into clinic as opposed to third parties.
- Leverage internal and external stakeholders in the pursuit of primary-recommendations agreements. Resulting in for ex. a YOY growth of 425% in direct sales, two months post implementation in a 'RedClub' hospital.
- Manage an expense and sales budget. Complete CRM call reports, expense reports and presentations in a timely and accurate manner.
Area Practice Manager
Banfield Pet Hospital/MARS Veterinary Health
04.2022 - 01.2024
- Live and exemplify the Five Principles of Mars, Inc within myself and my team.
- Execute on strategic intervention to promote the practice vision. Ensuring consistent, high-quality veterinary care and service to pets and clients, while increasing efficiency and profitability of the practice.
- Most recent gross profit at 30.1% PTD (20.2% YTD), while managing appropriate labor costs, and resources (COGs) at less than 11.5% of total revenue.
- Manage and drive consistent revenue growth and profitability improvements in the hospital(s). Monitoring all financial and operational metrics ensuring deviations from plan are addressed in a timely and comprehensive manner.
- Align organizational needs with the practice vision while working closely with the field leadership team to ensure goals are met.
- Promote a high-performance culture; including effective communication, prompt problem resolution, DVM/Para staff retention, as well as providing positive reinforcement to the entire staff.
- Hired, onboarded, & trained CVT's to streamline our Certified Veterinary Technician Appointments (CVTAs) optimization program, developing operating tools, realigning initiatives, and implementing productivity improvements.
- Recruit and mentor leadership for the practice.
- Provided guidance for two fellow practice managers, offering critical support to underperforming hospitals by assessing revenue gaps, talent needs, and process flow. Supported change execution on these metrics.
- Partnering with field leadership (Ops and Medical Quality), to establish action plans and 30,60,90 day SMART goals with newly hired PM's to ensure continued success in high-volume locations.
- Manage/supervise staff from 16-30 associates, providing feedback loops that result in employees vested in the success of the practice and our mission.
- Owned team PDP growth, personally involved in internal promotion of tenured medical staff.
- Partner with the Field Director and Chief of Staff (if applicable) to interview, select, train, develop, coach, mentor and, if necessary, discipline and terminate paraprofessional staff.
- Collaborate with other hospitals in/out of market, pod group, and leadership teams to establish interdepartmental partnerships and develop reports that support meeting OGSM's (Objective Goals, Subjective Measures), while providing vision, direction and inspiration to our teams.
- Supported day-to-day flow; regularly monitoring anesthetic procedures, performing dental prophylaxis' operations, administering vaccines, collecting diagnostic samples (Blood, urine, cheek swabs, etc.), assisting in taking radiographs, catheter placement (URO&IV), as well as other services provided by a Veterinary Hospital such as ear cleanings, fractious-pet nail trimming, injectable medication appointments for therapeutics such as Adequan or Librela, etc.
- Various other clinical duties performed as needed.
- Every pet, Every heart, Every day.
PetsHotel Leader (High Vol.)-Business Development
PETSMART CORP.
03.2021 - 04.2022
- Responsible for the entire setup of the newest prototype PetsHotel, including comprehensive construction audits, recruiting, establishing base clientele, and solidifying process flow for Prototype Hotels.
- Managed the PetsHotel social media accounts, resulting in an initial average follower growth of more than 240%.
- Developed video ads on social media platforms to activate the new clientele base, and incentivize service conversion.
- Example provided below:
- CONTENT EXAMPLE: https://www.linkedin.com/posts/jason-vinciguerra_learningagility-team-grow-activity-6903652263492235264-Rn1A?utm_source=share&utm_medium=member_desktop
- Partnered cross-functionally with corporate ops., marketing, and loss prevention teams to develop a community outreach program from the ground up. This included fostering partnerships in the city with veterinary practices and their staff, cultivating relationships with vendors and business partners, as well as various content and asset creation that drove growth past forecasting expectations.
- Created an Entrepreneurial Business Guide (EBG) to track new partnerships, and illustrate practices with a demonstrated ROI to stabilize new sites. This also provided incentives to neighboring businesses; encouraging utilization of our services and leveraging the power of likelihood-to-recommend services strategy.
- Worked with senior leadership (SLT) to develop the first process for safely conducting public hotel tours during the pandemic, allowing us to springboard past competitors market re-entry.
- Hired and trained all members of the PetsHotel staff, including an assistant leader and 18 other associates.
- Recruited, engaged, onboarded, and developed each associate on my team.
- Nurtured the culture of the hotel, centralized around accountability, passion for pets and people, and overall unity.
- Developed a strong partnership between our on-site veterinary hospital (Banfield) and their medical/operational team to mutually benefit both parties.
- Exceeded financial goals set for our demographic and my individual Territory, besting (QTD) year-over-year sales projections by over 81%.
- Executed off-cycle events, including marketing, strategy, and occupancy forecasting to drive off-peak sales by more than 9% YOY.
Proprietary Brand Ambassador - Field Sales Leader
PetSmart
08.2019 - 03.2021
- Fostered meaningful relationships with PetSmart associates in the New York Metropolitan Area to promote PetSmart's Proprietary Brand business and share the PB story.
- Trained internal partners on the latest product innovations, heightened nutritional education related to the customer journey, and BDP's to ensure a more frictionless in-store experience for our Pet Parents.
- Drove customer conversion to private label products through phenomenal customer service, creative, holistically-based solutions unique to each client, and market-trend insights.
- Cross-trained associates on the aforementioned customer care techniques as they related to their market and individual store assortment. Taking a tailored approach to each site and client base.
- Contributed to a 2.1B dollar portfolio, including my market's gross profit of 600K+ YOY in private label sales.
- Delivered measurable growth for all covered districts, including an increased YTD comp. growth of more than 14% in six months across the territory.
- Provided critical results in underperforming stores by growing same-store sales for ex., from less than -8% to over 18% YTD comp. in private label sales within my first eight months in role.
- Managed sampling inventory and various swag.
- Developed and designed promotional materials; maximizing efficiency within travel routes for distribution and product allocation.
- Maintained customer-service demonstration captainship for the NE team.
- This consisted of frequent partnering with regional and national leadership to create thoughtful and intentional in-store events surrounding the PetSmart Proprietary Brand story.
- Utilizing metrics-driven, as well as seasonally-based, insights to ensure effective strategy execution across all 13 markets in the NE, allowed me to surpass the numbers, and dive into creating joint business plans for each client and team that I had the privilege of serving.
Education
3 IN 1 MBA PROGRAM - Business Administration/Organizational Leadership
COLANGELO COLLEGE OF BUSINESS
AZ12-2027
Professional Certificate (BFA Track) - Musical Theatre - Vocal Performance
American Musical And Dramatic Academy
Hollywood, CA10.2017
Skills
- Leadership
- Building Effective Teams
- Strategic Planning
- Project Planning
- Working with and leading multi-functional teams
- Creative Thinking
- Content Creation
- Sales expertise
- P&L Management
- Communication/Public Speaking
- Drive for Results
- Brand Strategy
- Networking
Certification
- AKC CGC - Canine Good Citizen Certified Evaluator and Canine Trainer
- Dog Food Nutrition: Certification Knowledge Assessed - Dogs Naturally
- Certified Canine Trainer with experience in sports training, behavioral modification, positive reinforcement theory. Specializing in holistic approaches to overall companion animal wellness.
Timeline
Veterinary District Manager
Royal Canin a Division of Mars Petcare
01.2024 - Current
Area Practice Manager
Banfield Pet Hospital/MARS Veterinary Health
04.2022 - 01.2024
PetsHotel Leader (High Vol.)-Business Development
PETSMART CORP.
03.2021 - 04.2022
Proprietary Brand Ambassador - Field Sales Leader
PetSmart
08.2019 - 03.2021
Professional Certificate (BFA Track) - Musical Theatre - Vocal Performance
American Musical And Dramatic Academy
3 IN 1 MBA PROGRAM - Business Administration/Organizational Leadership
COLANGELO COLLEGE OF BUSINESS