Results-driven sales professional with expertise in strategic account development, client relationship management, and brand-building strategies. Proven track record of increasing revenue and driving performance improvements through consultative and relationship management.
Overview
12
12
years of professional experience
Work History
Sales Consultant
Southern Glazer Wine & Spirits
11.2022 - Current
Drive purchasing decisions for 20+ supplier brands by applying consultative, relationship-based selling in national chain grocery environments.
Increased revenue for 6 supplier brands in the first year by aligning product strategies with retailer needs.
Leverage Salesforce to maintain customer data, view sales insights, generate proposals for sales pitches, and track supplier goals.
Consistently met or exceeded all sales goals over the past 18 months, demonstrating sustained performance and account growth.
Coordinated cross-functional efforts with store and company leadership to deliver effective supplier surveys, strengthening supplier performance evaluation.
Chosen to lead peer mentorship initiatives, providing guidance on CRM utilization, proposal strategies, pitching methods, and internal operational processes.
Merchandiser
Southern Glazer's Wine & Sprits
03.2021 - 11.2022
Standardized back-stock organization by product category while curating front-of-house top stock for variety and accessibility, supporting efficient merchandising and rapid replenishment.
Supervised and trained co-workers on daily tasks, including inventory software and visual merchandising.
Drove performance improvements that elevated the store’s district ranking from 11th to 2nd out of 12 locations.
Exceeded expectations for yearly performance review in first year.
Sales and Marketing Manager
Absolute Vapor, LLC
01.2014 - 12.2020
Managed a monthly budget of $15K-20K for inventory purchases, marketing campaigns, and customer retention programs using QuickBooks, Mailchimp, Fivestars, and Flok.
Built online presence by setting up social media accounts, creating a website, and making profiles for online directories. It was necessary to use CSS, Photoshop, WordPress, and Figma for the website.
Researched, market-tested, and assembled a product line of 50+ trustworthy brands and 500+ products to offer customers.
Increased monthly revenue by 20% after implementing a new product line.
Onboarded new customers to rewards programs and device customization software, breaking down technical language and concepts seamlessly.
Used CRM software to build and maintain long-term relationships with key suppliers in the industry.
Promoted brand at local business markets to gain customers and increase sales, resulting in a 10% increase in monthly revenue.