Jason Wight
Highland,UT
Summary
Dynamic marketing leader with extensive experience driving global communications and digital strategies that enhance brand sentiment and engagement. Proven expertise in marketing strategy and cross-functional collaboration, achieving significant revenue growth and audience reach. Adept at leveraging data analysis to optimize campaigns and elevate customer experience.
Overview
29
29
years of professional experience
1
1
Certification
Work History
SENIOR DIRECTOR, GLOBAL MARKETING COMMUNICATIONS & DIGITAL
Modere
Provo, Utah
09.2024 - 04.2025
- Directed global marketing communications and digital marketing for a health and wellness brand with a significant digital and direct sales footprint.
- Enhanced trust and visibility across markets with unified PR, social, and campaign messaging, resulting in a 74.6% rise in brand sentiment.
- Improved audience reach and engagement across channels, boosting open rates by 34.8%, click-throughs by 39.6%, and impressions by 28.7%.
GLOBAL DIRECTOR OF COMMUNICATIONS
LifeWave
Draper, Utah
07.2023 - 08.2024
- Supervised communications across 84 markets, delivering regionally adapted messaging to ensure global alignment and local relevance.
- Directed campaigns that contributed to a 60.2% year-over-year revenue increase and an 83% jump in global event participation.
SENIOR DIRECTOR OF INTEGRATED MARKETING
Young Living Essential Oils
Lehi, Utah
04.2019 - 08.2022
- Aligned marketing strategy, communications, digital marketing, and customer experience efforts to increase brand awareness and grow revenue by $400 million.
- Launched personal websites with shopping cart integration, increasing initial order share to 21%, a 250% rise from prior versions.
SENIOR IMPLEMENTATION MANAGER
DirectScale
Lindon, Utah
05.2017 - 04.2019
- Onboarded and trained clients through implementation and launch on the platform.
- Optimized performance leading to first-month revenue increases of 15%.
VICE PRESIDENT OF MARKETING AND TECHNOLOGY
Nuera Solar
Lehi, Utah
09.2016 - 05.2017
- Owned marketing, communications, public relations, and digital strategy.
- Built strategies that led to a $19M investment and subsequent acquisition.
SENIOR DIRECTOR OF MARKETING AND IT
Visi
Pleasant Grove, Utah
12.2012 - 09.2016
- Managed marketing, communications, creative, events, and IT.
- Led migration to an enterprise software platform that improved commission accuracy and reduced order failures and credit card declines by 20%.
Education
BACHELOR OF SCIENCE - English
Utah State University
Logan, UtahSkills
- Marketing strategy
- Brand management
- Digital and integrated marketing
- Global communications
- Public relations
- Content and project management
- Sales and product marketing
- Social media and email marketing
- Cross-functional collaboration
- Customer experience and data analysis
Websites
Certification
Pragmatic Certified Product Manager, Pragmatic Institute, Phoenix, Arizona
Timeline
SENIOR DIRECTOR, GLOBAL MARKETING COMMUNICATIONS & DIGITAL
Modere
09.2024 - 04.2025
GLOBAL DIRECTOR OF COMMUNICATIONS
LifeWave
07.2023 - 08.2024
SENIOR DIRECTOR OF INTEGRATED MARKETING
Young Living Essential Oils
04.2019 - 08.2022
SENIOR IMPLEMENTATION MANAGER
DirectScale
05.2017 - 04.2019
VICE PRESIDENT OF MARKETING AND TECHNOLOGY
Nuera Solar
09.2016 - 05.2017
SENIOR DIRECTOR OF MARKETING AND IT
Visi
12.2012 - 09.2016
BACHELOR OF SCIENCE - English
Utah State University