JASON A. SEROT
Long Beach,CA
Summary
Experienced and goal-oriented management professional, with a 15-year background in the fast-paced automotive industry. Proven motivator, and leader. Specialized in process improvement through future retail initiatives, and maximizing team success.
Overview
16
16
years of professional experience
Work History
Digital Marketing Consultant
Shift Digital
Long Beach, CA
11.2021 - Current
- Consult and advise dealerships on best practices, and proven techniques to help create and grow their digital presence.
- Review dealership website to optimize content and layout to increase traffic and efficiency.
- Work side by side with OEM team to implement brand specific initiatives, and provide training to sales staff and sales managers.
- Build and launch digital retailing tools for 18 stores.
- Consult and Improve on overall lead response, appointment rate, and conversion by training on proper FQR, and short/long term follow up process.
- Help create and deploy social media content and strategy.
- Evaluated market trends to stay current on consumer and competitor changes.
ACCOUNT MANAGER
Reviver
Sacramento, California
03.2021 - 11.2021
- Marketed and promoted worlds first digital automotive license plate to independent dealerships, and OEM dealer groups.
- Delivered engaging and polished presentations to highlight product, and potential profit opportunities.
- Built and strengthened long-lasting client relationships based on consistency, and comprehensive dealer support.
LOAN ORIGINATOR
Ibank Financial
Seal Beach, CA
09.2020 - 03.2021
- Originated, reviewed, processed, closed and administered customer loan proposals.
- Collected information from banks, institutions and employers to assess applicant eligibility.
- Updated borrowers through each step of loan application, approval and closing processes while remaining attentive to customer needs.
GENERAL SALES MANAGER
Long Beach BMW (Sonic Automotive)
Long Beach, CA
11.2018 - 08.2020
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance, and implementing improvement strategies.
- Organized promotional events and interacted with community to increase sales volume.
- Planned, Modified, and ordered all new vehicle inventory including service loaner management.
- Created, and implemented new sales reporting, and goal tracking process; now being used by dealer group.
- Worked closely with finance director to improve overall deal flow, and CIT.
- Handled all sales based customer relations issues. Insured quick resolution and client satisfaction.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings
SALES MANAGER
Mercedes-Benz Of Calabasas (Sonic Automotive)
Calabasas, CA
03.2017 - 11.2018
- Hire, train, mentor, and manage team of sales professionals.
- Manage and implement processes and procedures to increase productivity, and overall time effectiveness.
- Monitor sales team performance, analyze sales data and report information to general manager.
- Achieve monthly sales and profit goals, while maintaining very high levels of customer service.
- Review monthly sales trends, to adjust vehicle allocation to match.
INTERNET SALES DIRECTOR
Mckenna BMW
Norwalk, CA
08.2014 - 03.2017
- Exceeded targets by building, directing and motivating high-performing sales team
- Manage and implement processes and procedures to increase productivity, and overall time effectiveness.
- Introduce and implement new lead generating, and marketing sources.
- Manage, and train team on correct and effective usage of CRM to Maintain high sales volume, combined with gross profit.
- Achieved very high levels of CSI Reported directly to General Sales Manager.
INTERNET SALES DIRECTOR
Nick Alexander BMW
Los Angeles, CA
12.2009 - 08.2014
- Direct and coordinate sales sourced through the internet.
- Oversee and manage internet department staff, and hiring of new staff.
- Manage and implement processes and procedures to increase productivity, and overall time effectiveness.
- Introduce and implement new lead generating, and marketing sources.
- Manage, and train team on the correct and effective usage of CRM.
- Maintain a high volume of sales, along with gross profit.
RETAIL / INTERNET SALESPERSON
Long Beach BMW
Long Beach, CA
04.2006 - 12.2009
- Assist in the sales needs of clients inquiring thru the internet.
- Work side by side with sales managers to structure deals.
- Learn and Utilize lead sources and dealer CRM system.
- Maintain a high level of sales and gross profit.
- Achieve a high lever of CSI.
Education
Los Angeles Valley College
Van Nuys, CA06.2004
Canyon High School
Anaheim, CA09.2001
Skills
- Training and Development
- Staff Management
- Organizational Leadership
- Judgement and Decision Making
- Relationship building
- Sales Statistics Analysis
- Lead Identification and Generation
- Business Needs Analysis
Accomplishments
- Nominated to Sonic Automotive Variable Ops Academy.
- BMW Group Platinum award recipient Sales and GSM
- Developed business tracking, and goal planning/tracking process for dealer group.
- Achieved sales levels surpassing corporate, and OEM expectations.
- Maintained consistent high levels of both CSI and ASI
- Successfully launched Digital retailing tool in 18 franchised dealerships.
Timeline
Digital Marketing Consultant
Shift Digital
11.2021 - Current
ACCOUNT MANAGER
Reviver
03.2021 - 11.2021
LOAN ORIGINATOR
Ibank Financial
09.2020 - 03.2021
GENERAL SALES MANAGER
Long Beach BMW (Sonic Automotive)
11.2018 - 08.2020
SALES MANAGER
Mercedes-Benz Of Calabasas (Sonic Automotive)
03.2017 - 11.2018
INTERNET SALES DIRECTOR
Mckenna BMW
08.2014 - 03.2017
INTERNET SALES DIRECTOR
Nick Alexander BMW
12.2009 - 08.2014
RETAIL / INTERNET SALESPERSON
Long Beach BMW
04.2006 - 12.2009
Los Angeles Valley College
Canyon High School