Javon McCallum
Winston-Salem,NC
Summary
Hardworking, detail-oriented team player with over 5 years of leadership experience who is passionate about inspiring and motivating others. Ability to handle multiple projects simultaneously with a high degree of accuracy while maintaining a positive/optimistic spirit.
Overview
1
1
year of professional experience
Work History
Digital Marketing Coordinator
Red Ventures
05.2023 - 08.2023
- Managed digital projects from initial concept through final implementation and live monitoring.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Increased CTR for multiple campaigns from 13% to 192% by utilizing/testing new CTA's
- Took initiative to integrate AI with daily work functions to promote a more efficient work day.
Digital Marketing Analyst Intern
Red Ventures
05.2022 - 08.2022
- Analyzed website data KPI's such as impressions, clicks, and conversions to find areas of improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Education
Bachelor of Science - Business Administration
Winston-Salem State University
Winston-Salem05.2024
Skills
- Effective Cross-Functional Communicator
- Rapid & Adaptive
- Solutions Oriented Professional
- Public Speaking
- Presentations & Decisiveness
- Passionate & Empathic Leader
- Creative Problem Solving
Timeline
Digital Marketing Coordinator
Red Ventures
05.2023 - 08.2023
Digital Marketing Analyst Intern
Red Ventures
05.2022 - 08.2022
Bachelor of Science - Business Administration
Winston-Salem State University
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